MAKE-UP SECTORMN319 – E-MarketingLeah hickey – 11318401Gillian Lynch – 11323811Nicola Stafford - 11339216
INTRODUCTIONMake-Up IndustryL’OrealCliniqueM.A.CInglotFuschia Make-Up
• Industry worth $160bn globally.• Worth an estimated £4.5bn a yearin the UK and employs over20,000 people.• First evidenc...
• L’Oreal – World leader in the beauty industry since 1909. Generates 22.5billion in sales revenue annually.• Clinique –...
• L’Oreal – Least attractive Dull• Clinique – Small images A lot of text• M.A.C – Eye Catching Good Imagery• Inglot ...
• L’Oreal – Individual Twitter accounts for each region they operatein. L’Oreal UK Twitter account has 28,000 followers. T...
SOCIAL MEDIA REVIEW
MOBILE REVIEWL’Oreal:-Hard to navigate-ConfusingM.A.C:-User friendly-Easy navigation-Large text/imagesInglot:-User unfrien...
BOSS METRICS REVIEW
BOSS METRICS REVIEW
BOSS METRICS REVIEW
BOSS METRICS REVIEW
BOSS METRICS REVIEW
• We created a video and posted it on Youtube.• We published this presentation on our individual Slideshareaccounts.• We p...
From researching each of our chosen Make-Up brands and the useof Boss Metrics we found that M.A.C has the biggest amount o...
Thanks forlistening #Girlos
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MN319 Presentation Make-Up Sector

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MN319 Presentation Make-Up Sector

  1. 1. MAKE-UP SECTORMN319 – E-MarketingLeah hickey – 11318401Gillian Lynch – 11323811Nicola Stafford - 11339216
  2. 2. INTRODUCTIONMake-Up IndustryL’OrealCliniqueM.A.CInglotFuschia Make-Up
  3. 3. • Industry worth $160bn globally.• Worth an estimated £4.5bn a yearin the UK and employs over20,000 people.• First evidence of the use ofcosmetics dates back to AncientEgypt and Greece.• Initially used for religiouspurposes, healing purposes andto improve appearance.MARKET BACKGROUND
  4. 4. • L’Oreal – World leader in the beauty industry since 1909. Generates 22.5billion in sales revenue annually.• Clinique – First allergy tested make-up brand. Started in 1968 in Saks Fifth Avenue, New York.• M.A.C – Founded in 1985 by Frank Toskan in Canada. First store opened in NYC in 1991. Originally created for professional make-up artists.• Inglot – Created 25years ago by Wotjek Inglot. 300 stores worldwide with 6 in Ireland.• Fuschia Make-Up –• One of Irelands only Make-Up companies.• First store opened in 2005 in Co Louth.• Products stocked in beauty salons throughout Ireland.5 BRANDS REVIEWED
  5. 5. • L’Oreal – Least attractive Dull• Clinique – Small images A lot of text• M.A.C – Eye Catching Good Imagery• Inglot – Bold colours Cannot purchase products online• Fuschia Make-Up – Least professional looking No striking imagesWEBSITE REVIEW
  6. 6. • L’Oreal – Individual Twitter accounts for each region they operatein. L’Oreal UK Twitter account has 28,000 followers. They use lots ofimages of Cheryl Cole modeling their products on their Twitter,Facebook and Instagram accounts.• Clinique (UK) – 7,836 Twitter followers, 185,252 Facebook likesand 11,000 Instagram followers. Regularly upload pictures of theirproducts on their own.• M.A.C – Operate only one Twitter account with 220,000 followers,over 5 million Facebook likes and nearly 9,000 Instargram followers.Upload pictures of their products being used on models.• Inglot (Ireland) – 2,200 Twitter followers, 5,000 facebook friendsand 222 Intagram followers. Upload pictures of latest trends usingInglot products.• Fuschia – Have only a Facebook account with nearly 15,000 likes.Use their facebook page to announce upcoming sales andpromotions to their fans.SOCIAL MEDIA REVIEW
  7. 7. SOCIAL MEDIA REVIEW
  8. 8. MOBILE REVIEWL’Oreal:-Hard to navigate-ConfusingM.A.C:-User friendly-Easy navigation-Large text/imagesInglot:-User unfriendly- Small text/imagesClinique:-Highly user friendly-Easy navigation-Distinguished sectionsFuschia:-User unfriendly-Small text/images
  9. 9. BOSS METRICS REVIEW
  10. 10. BOSS METRICS REVIEW
  11. 11. BOSS METRICS REVIEW
  12. 12. BOSS METRICS REVIEW
  13. 13. BOSS METRICS REVIEW
  14. 14. • We created a video and posted it on Youtube.• We published this presentation on our individual Slideshareaccounts.• We posted the video and presentation onto our individual blogsand our team blog on Socialmedia.ie.• Each of us tweeted the link to our report so our followers andclassmates could see it.REPORT PROMOTION
  15. 15. From researching each of our chosen Make-Up brands and the useof Boss Metrics we found that M.A.C has the biggest amount of fanson Facebook, Twitter etc.We also found that Fuschia Make-Up are behind the times comparedto the other brands reviewed as their website seems dated and theydo not have a Twitter or Instagram account.We feel our group worked very well together because we are goodfriends with an interest in Make-Up and we all contributed an equalamount to the assignment.CONCLUSIONS
  16. 16. Thanks forlistening #Girlos

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