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Evident kennissessie social_media_10-03-2010
 

Evident kennissessie social_media_10-03-2010

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    Evident kennissessie social_media_10-03-2010 Evident kennissessie social_media_10-03-2010 Presentation Transcript

    • Kennissessie Social MediaEvident Interactive #smeks10-03-2010 [1]
    • Click to start film [2]
    • Agenda10.00 Opening – Gijs Garcia Bogaards10.15 Carla Beijssens (@jungsun) “Social media bij V&D”11.00 Pauze11.15 Gijs Garcia Bogaards (@gyzio) “Listen very carefully, webcare en reputation management”11.45 Paneldiscussie social media trends 2011 Michiel Bais (@mbais)12.30 Lunch [3]
    • Evident Interactive [4]
    • Creativiteit & Techniek [5]
    • Organisaties laten excelleren in de online wereld [6]
    • Hou het helder [7]
    • Selectie opdrachtgevers [8]
    • [9]
    • 128.000 bezoekers in 2 dagen op volgdevos.nlYoutube teaser 58.000 x bekeken1682 facebook likes784 volgers op Twitter @volgdevos250 blogreacties70.000 extra bezoekers op Staatsbosbeheer.nl [10]
    • [11]
    • [12]
    • [13]
    • [14]
    • [15]
    • [16]
    • Doelgroepen Succesvolle BusinesscaseTransactieproces Conversie Meetbaar Bedrijf / instelling [17]
    • Online medialandschap earned media bought media Youtube Adverteren Sponsoring Twitter Linkedin SEA Facebook Blog websites owned media E-mailings apps [18]
    • Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [19]
    • Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [20]
    • Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [21]
    • [22]
    • [23]
    • Listen very carefully [24]
    • Boze klant [25]
    • Is everybody happiiiiiiiiiii? [26]
    • Sommigen niet [27]
    • Deze mijnheer zeker niet [28]
    • En deze allemaal niet [29]
    • Dit ziet er uit als een tevreden klant [30]
    • Maar hoe kom ik het te weten? [31]
    • Waarom wil ik het weten? [32]
    • (Hoe) wordt er over mijn merk, product of dienst gesproken? [33]
    • Is er markt voor onze productinnovatie? [34]
    • Hoe doet mijn campagne het? [35]
    • Naar wie luister ik wel en naar wie niet? [36]
    • Hoe doet mijn concurrent het? [37]
    • Vertellen we zelf hetzelfde verhaal? Intern gerichte monitoring. [38]
    • [39]
    • Wie gaat het doen? [40]
    • Waar ga ik allemaal naar luisteren? [41]
    • En wanneer? [42]
    • ToolsWelke tools zet ik in? [43]
    • Tools: Google Realtime [44]
    • Tools: Socialmention.com Closed communities [45]
    • Tools: Social Mention [46]
    • Tools: Twitter search [47]
    • Closed communities [48]
    • Tools: Facebook open search [49]
    • Tools: Google Alert [50]
    • Tools: Tweetdeck [51]
    • [52]
    • Filter het aanbod t.b.v. kwaliteit en relevantie [53]
    • Influencers [54]
    • Realtime analyse – official Twitter [55]
    • Hootsuite nu ook met statreports [56]
    • Click to start film [57]
    • Trendsourcing of Crowdwatching? [58]
    • Social media goeroe’s [59]
    • In 2011 vind je er zelf iets van! [60]
    • Ruim 200 stemmen [61]
    • #5 Social Charity [62]
    • #4 Identiteit en privacy#5 Social Charity [63]
    • #3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [64]
    • #2 Social Commerce#3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [65]
    • #1 Location based services#2 Social Commerce#3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [66]
    • Nayomi FrankenChristel van RensArmand LeenaersSelma Hetharia [67]
    • Social media Sushi en Campagne Lunch [68]
    • Trends: Location Based Services [69]
    • Location Based Services [70]
    • Location Based Services [71]
    • [72]
    • [73]
    • [74]
    • Trend: Social Commerce [75]
    • [76]
    • Click to start film [77]
    • [78]
    • Booksmarks voor e-commerce wishes [79]
    • Trend: Social Endorsement [80]
    • [81]
    • [82]
    • [83]
    • Trend: Identiteit & Privacy [84]
    • Identiteit & Privacy [85]
    • [86]
    • [87]
    • Trend: Social Charity [88]
    • [89]
    • [90]
    • Click to start film [91]
    • Bedankt! [92]
    • [93]
    • [94]