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Evident kennissessie social_media_10-03-2010

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  • 1. Kennissessie Social MediaEvident Interactive #smeks10-03-2010 [1]
  • 2. Click to start film [2]
  • 3. Agenda10.00 Opening – Gijs Garcia Bogaards10.15 Carla Beijssens (@jungsun) “Social media bij V&D”11.00 Pauze11.15 Gijs Garcia Bogaards (@gyzio) “Listen very carefully, webcare en reputation management”11.45 Paneldiscussie social media trends 2011 Michiel Bais (@mbais)12.30 Lunch [3]
  • 4. Evident Interactive [4]
  • 5. Creativiteit & Techniek [5]
  • 6. Organisaties laten excelleren in de online wereld [6]
  • 7. Hou het helder [7]
  • 8. Selectie opdrachtgevers [8]
  • 9. [9]
  • 10. 128.000 bezoekers in 2 dagen op volgdevos.nlYoutube teaser 58.000 x bekeken1682 facebook likes784 volgers op Twitter @volgdevos250 blogreacties70.000 extra bezoekers op Staatsbosbeheer.nl [10]
  • 11. [11]
  • 12. [12]
  • 13. [13]
  • 14. [14]
  • 15. [15]
  • 16. [16]
  • 17. Doelgroepen Succesvolle BusinesscaseTransactieproces Conversie Meetbaar Bedrijf / instelling [17]
  • 18. Online medialandschap earned media bought media Youtube Adverteren Sponsoring Twitter Linkedin SEA Facebook Blog websites owned media E-mailings apps [18]
  • 19. Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [19]
  • 20. Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [20]
  • 21. Doelgroep bought media earned mediaTransactieproces owned media Bedrijf / instelling [21]
  • 22. [22]
  • 23. [23]
  • 24. Listen very carefully [24]
  • 25. Boze klant [25]
  • 26. Is everybody happiiiiiiiiiii? [26]
  • 27. Sommigen niet [27]
  • 28. Deze mijnheer zeker niet [28]
  • 29. En deze allemaal niet [29]
  • 30. Dit ziet er uit als een tevreden klant [30]
  • 31. Maar hoe kom ik het te weten? [31]
  • 32. Waarom wil ik het weten? [32]
  • 33. (Hoe) wordt er over mijn merk, product of dienst gesproken? [33]
  • 34. Is er markt voor onze productinnovatie? [34]
  • 35. Hoe doet mijn campagne het? [35]
  • 36. Naar wie luister ik wel en naar wie niet? [36]
  • 37. Hoe doet mijn concurrent het? [37]
  • 38. Vertellen we zelf hetzelfde verhaal? Intern gerichte monitoring. [38]
  • 39. [39]
  • 40. Wie gaat het doen? [40]
  • 41. Waar ga ik allemaal naar luisteren? [41]
  • 42. En wanneer? [42]
  • 43. ToolsWelke tools zet ik in? [43]
  • 44. Tools: Google Realtime [44]
  • 45. Tools: Socialmention.com Closed communities [45]
  • 46. Tools: Social Mention [46]
  • 47. Tools: Twitter search [47]
  • 48. Closed communities [48]
  • 49. Tools: Facebook open search [49]
  • 50. Tools: Google Alert [50]
  • 51. Tools: Tweetdeck [51]
  • 52. [52]
  • 53. Filter het aanbod t.b.v. kwaliteit en relevantie [53]
  • 54. Influencers [54]
  • 55. Realtime analyse – official Twitter [55]
  • 56. Hootsuite nu ook met statreports [56]
  • 57. Click to start film [57]
  • 58. Trendsourcing of Crowdwatching? [58]
  • 59. Social media goeroe’s [59]
  • 60. In 2011 vind je er zelf iets van! [60]
  • 61. Ruim 200 stemmen [61]
  • 62. #5 Social Charity [62]
  • 63. #4 Identiteit en privacy#5 Social Charity [63]
  • 64. #3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [64]
  • 65. #2 Social Commerce#3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [65]
  • 66. #1 Location based services#2 Social Commerce#3 Social Endorsement#4 Identiteit en privacy#5 Social Charity [66]
  • 67. Nayomi FrankenChristel van RensArmand LeenaersSelma Hetharia [67]
  • 68. Social media Sushi en Campagne Lunch [68]
  • 69. Trends: Location Based Services [69]
  • 70. Location Based Services [70]
  • 71. Location Based Services [71]
  • 72. [72]
  • 73. [73]
  • 74. [74]
  • 75. Trend: Social Commerce [75]
  • 76. [76]
  • 77. Click to start film [77]
  • 78. [78]
  • 79. Booksmarks voor e-commerce wishes [79]
  • 80. Trend: Social Endorsement [80]
  • 81. [81]
  • 82. [82]
  • 83. [83]
  • 84. Trend: Identiteit & Privacy [84]
  • 85. Identiteit & Privacy [85]
  • 86. [86]
  • 87. [87]
  • 88. Trend: Social Charity [88]
  • 89. [89]
  • 90. [90]
  • 91. Click to start film [91]
  • 92. Bedankt! [92]
  • 93. [93]
  • 94. [94]

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