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Webinar Video: Strategies for Taking a Data-Driven Approach to Marketing

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Join Gigya's Head of Business Development, Amy Reams, and Sailthru's Vice President of Client Optimization and Analytics, Cassie Lancellotti-Young, as they review the best practices for collecting and …

Join Gigya's Head of Business Development, Amy Reams, and Sailthru's Vice President of Client Optimization and Analytics, Cassie Lancellotti-Young, as they review the best practices for collecting and managing social data and using these insights to generate valuable conversions.
Learn how to:
- Acquire rich, first-party consumer data responsibly
- Manage and apply large volumes of consumer data
- Offer engaging, rich user experiences using data
- Optimize the channels and devices your customers are already using
- Engage and retain customers through smarter personalization approaches

Published in: Technology
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