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Social Privacy Survey Results
 

Social Privacy Survey Results

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Transparency is key for consumers.

Transparency is key for consumers.

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    Social Privacy Survey Results Social Privacy Survey Results Presentation Transcript

    • Social Privacy Survey:Consumers Want More Transparency
    • Social Login Adoption What percentage of users have logged into a website or a mobile app using social login? % 53 More than half of consumers said that they have logged into a website or mobile application using social loginProprietary & Confidential 2
    • Benefits of Social Login What are the top three reasons consumers use social login? Username/Password Fatigue 58% Streamlined Registration 54% Social Syndication 27% 0% 10% 20% 30% 40% 50% 60% 70% of consumers use social login because they do not want to 58% create and remember new usernames and passwords of consumers use social login because they do not want to fill 54% out registration forms of consumers use social login because they want to easily 27% share content with friends on social networksProprietary & Confidential 3
    • Bypassing Social Login What factors cause consumers to skip using social login when signing into a website or mobile application? Data Transfer 49% Social Posting Concerns 41% Uncertainty of Data Usage 40% 0% 10% 20% 30% 40% 50% 60% of consumers skip social login because they do not want to 49% transfer personal information to a website or application of consumers skip social login because they are concerned that their 41% web activity will be shared to social networks without permission of consumers skip social login because they are unsure of how 40% their personal information will be usedProprietary & Confidential 4
    • Data Usage Perception How do consumers believe businesses are using social profile information acquired through social login? Sell Data 63% Spam Social Network Friends 52% Post without Permission 50% 0% 10% 20% 30% 40% 50% 60% 70% 63% of consumers believe businesses will sell their social profile data of consumers believe that businesses will send spam to their 52% social network friends of consumers believe that businesses will post content to their 50% social networks without permissionProprietary & Confidential 5
    • How to Improve What assurances or information can businesses provide to help consumers feel more comfortable using social login? Transparency on Usage 49% Badge or Seal 37% Privacy Link 16% 0% 10% 20% 30% 40% 50% 60% 49% of consumers say a short, clear message explaining which data is collected would make them more comfortable using social login of consumers say a badge or seal from a third-party 37% organization verifying responsible data use would make them more comfortable using social login of consumers say a link to the company’s privacy policy would 16% make them more comfortable using social loginProprietary & Confidential 6
    • About this Survey This survey was conducted by SurveyMonkey on behalf of Gigya. The survey collected reponses from more than 2,600 U.S. consumers over the age of 18. About Gigya Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses. Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy™ Certification, and transforms marketing by leveraging permission-based social identity data. Gigya works with more than 600 enterprises and touches more than one billion users per month. Our platform extracts the real value from social networks, empowering online businesses to attract, engage, and understand users like never before.Proprietary & Confidential 7