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Building a Successful Business  Using the Internet
Your Instructor <ul><li>Gidon Ariel  </li></ul><ul><ul><li>Web-based Business Consultant and Trainer </li></ul></ul><ul><u...
Understand and Achieve <ul><li>Upon completion of this presentation,  you will understand... </li></ul><ul><li>The signifi...
3 Biggest Online Dangers <ul><li>Building Web sites that don't work. </li></ul><ul><li>Believing you make money overnight....
What Works Online? <ul><li>Quality relevant information. </li></ul><ul><li>Targeted traffic. </li></ul><ul><li>Trust and c...
Content Is The Key To Success <ul><li>High-value content related to your business.  </li></ul><ul><li>Content  written to ...
Opportunity For Success <ul><li>Follow a proven process.  </li></ul><ul><li>Identify and develop your best Site Concept. <...
The Process Is Simple <ul><li>C-T-P-M </li></ul>
C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetize </li></ul><ul><...
Successful Business-Building Basics <ul><li>Emulate countless other successes. </li></ul><ul><li>Take it one step (day, we...
The Building Process $ Track Progress Build Solid Relationships Building Traffic for Profitability Your Look And Feel Stra...
Your Web Business Process Cycle <ul><li>Do precise market research. </li></ul><ul><li>Develop your best Site Concept. </li...
The PROCESS is C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetizat...
What Makes Good CONTENT? <ul><li>Related to your theme. </li></ul><ul><li>Written to please your visitors. </li></ul><ul><...
Anguilla-Beaches.com
Anguilla-Vacation.com
Best Anguilla Restaurants
World Class Dining
How Do You Get TRAFFIC? <ul><li>The r ight keywords help people find you. </li></ul><ul><li>Quality Content attracts targe...
Making The Search Engines Happy <ul><li>Anguilla beaches.com  Alexa rating: 51,945 </li></ul><ul><li>Anguilla tourist boar...
What is PREselling? <ul><li>PREselling is the online version of  offline  relationship building. </li></ul><ul><li>PREsell...
Ways To PREsell <ul><li>Provide quality content pages. </li></ul><ul><li>Offer a free e-book. </li></ul><ul><li>Set up a f...
How To MONETIZE <ul><li>Do not rush into it. </li></ul><ul><li>Don't sell or prod your visitors to buy. </li></ul><ul><li>...
MONETIZATION Example – 1
MONETIZATION Example – 2
MONETIZATION Example – 3b
MONETIZATION Example – 3d
Meet Tobi, Budding Online Entrepreneur <ul><li>Tobi's  Objective s : </li></ul><ul><li>B uild an online business. </li></u...
Possible Income Streams <ul><li>Sell your services   ( ex.,  cake - baking or  cake- decorating service s ).  </li></ul><u...
Deciding On A Site Concept – Finding the Right Niche  <ul><li>Your Site Concept must: </li></ul><ul><li>Be on a subject th...
The Site Concept Process <ul><li>Choose 3 themes/concepts that interest you. </li></ul><ul><li>Do market research on all  ...
Offline vs Online Market Research <ul><li>Offline... </li></ul><ul><li>Research what people are buying. </li></ul><ul><li>...
Online Market Research <ul><li>Find out what people are searching for. </li></ul><ul><li>Find out  what other sites are of...
What Keyword Research Will Reveal <ul><li>The type of information people are looking for. </li></ul><ul><li>How often peop...
Google Keyword Research Tool
BrainStorm It! Keyword Research Tool
Tobi 's Three Concepts <ul><li>Food </li></ul><ul><li>Cake </li></ul><ul><li>Carbs </li></ul>
The Long Tail  An example of a power law graph being used to demonstrate ranking of popularity. To the right is the long t...
The Site Blueprint
The Perfect Domain Name <ul><li>Short and sharp </li></ul><ul><li>Includes Keyword </li></ul><ul><li>Branding </li></ul><u...
Valuable PREselling Proposition (&quot; VPP &quot;)  <ul><li>A Valuable PREselling Proposition (&quot; VPP &quot;) answers...
What Do You Know And Love? <ul><li>What are you passionate about? </li></ul><ul><li>What do you love to talk about? </li><...
What Are Your Possible Concepts? <ul><li>What activities do you enjoy most about your current occupation?  </li></ul><ul><...
Smart Solution, Smart Business
Already Have A Business? <ul><li>What is your business concept? </li></ul><ul><li>What &quot;solution&quot; does your busi...
From Business To Better Business
A Good Theme for a Website? Practically ANYTHING!
Tonight’s Walk-away-withs <ul><li>Alexa/Google Page Rank  http://www.quirk.biz/searchstatus/   </li></ul><ul><li>Archive.o...
Your Business-Building Homework <ul><li>Complete registration for this course and SiteBuildIt! </li></ul><ul><li>Read / wa...
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Introduction to Internet Marketing Success, Modiin 2009

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  • Welcome to the first session of Building a Successful Business Using the Internet. I &apos;m _____________________________________ your instructor. Over the next 10 weeks you&apos;re going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What&apos;s more, we&apos;re going to have fun doing it.
  • Transcript of "Introduction to Internet Marketing Success, Modiin 2009"

    1. 1. Building a Successful Business Using the Internet
    2. 2. Your Instructor <ul><li>Gidon Ariel </li></ul><ul><ul><li>Web-based Business Consultant and Trainer </li></ul></ul><ul><ul><li>Owner, www.sbiisrael.com , www.holycityprayer.com </li></ul></ul><ul><ul><li>Marketing consultant, MATI </li></ul></ul><ul><ul><li>SiteSell Certified trainer, Israel </li></ul></ul><ul><ul><li>Chronic Procrastinator </li></ul></ul>
    3. 3. Understand and Achieve <ul><li>Upon completion of this presentation, you will understand... </li></ul><ul><li>The significance of CTPM </li></ul><ul><li>The concept of PREselling (vs. Selling) </li></ul><ul><li>The need to prepare a solid foundation </li></ul><ul><li>The importance of persistence </li></ul><ul><li>How to use certain tools to achieve essential business goals </li></ul><ul><li>How to generate traffic to your website </li></ul><ul><li>How to build relationships with your visitors/customers </li></ul><ul><li>The importance of diversified monetization models </li></ul>
    4. 4. 3 Biggest Online Dangers <ul><li>Building Web sites that don't work. </li></ul><ul><li>Believing you make money overnight. </li></ul><ul><li>Having an offline business mentality. </li></ul>
    5. 5. What Works Online? <ul><li>Quality relevant information. </li></ul><ul><li>Targeted traffic. </li></ul><ul><li>Trust and credibility. </li></ul>
    6. 6. Content Is The Key To Success <ul><li>High-value content related to your business. </li></ul><ul><li>Content written to please your visitors. </li></ul><ul><li>Content written to please Search Engines. </li></ul><ul><li>Content that connects and builds relationships. </li></ul>
    7. 7. Opportunity For Success <ul><li>Follow a proven process. </li></ul><ul><li>Identify and develop your best Site Concept. </li></ul><ul><li>Write original site content based on your passion. </li></ul><ul><li>Implement proven money-generating techniques. </li></ul>
    8. 8. The Process Is Simple <ul><li>C-T-P-M </li></ul>
    9. 9. C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetize </li></ul><ul><li>&quot;Building Income Through Content&quot; </li></ul>
    10. 10. Successful Business-Building Basics <ul><li>Emulate countless other successes. </li></ul><ul><li>Take it one step (day, week) at a time. </li></ul><ul><li>Prepare a solid foundation. </li></ul><ul><li>Create high-value content. </li></ul><ul><li>Follow basic best Search Engine practices. </li></ul><ul><li>Develop relationships with your customers. </li></ul><ul><li>Track your progress and statistics. </li></ul><ul><li>Diversify monetization streams. </li></ul>
    11. 11. The Building Process $ Track Progress Build Solid Relationships Building Traffic for Profitability Your Look And Feel Strategies Build a Site that Gets the Click Investigate the Best Monetization Options Brainstorm for Profitable Topics Develop the Best Site Concept Master the Business Basics
    12. 12. Your Web Business Process Cycle <ul><li>Do precise market research. </li></ul><ul><li>Develop your best Site Concept. </li></ul><ul><li>Create CONTENT people want. </li></ul><ul><li>Attract targeted TRAFFIC. </li></ul><ul><li>Build and nurture RELATIONSHIPS. </li></ul><ul><li>PRESELL visitors/prospects. </li></ul><ul><li>MONETIZE (I.e., generate income). </li></ul>
    13. 13. The PROCESS is C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetization </li></ul>
    14. 14. What Makes Good CONTENT? <ul><li>Related to your theme. </li></ul><ul><li>Written to please your visitors. </li></ul><ul><li>Written to please Search Engines. </li></ul><ul><li>Builds positive relationships. </li></ul>
    15. 15. Anguilla-Beaches.com
    16. 16. Anguilla-Vacation.com
    17. 17. Best Anguilla Restaurants
    18. 18. World Class Dining
    19. 19. How Do You Get TRAFFIC? <ul><li>The r ight keywords help people find you. </li></ul><ul><li>Quality Content attracts targeted traffic. </li></ul><ul><li>More Content attracts even more Traffic. </li></ul><ul><li>Traffic is the lifeblood of a good site. </li></ul>
    20. 20. Making The Search Engines Happy <ul><li>Anguilla beaches.com Alexa rating: 51,945 </li></ul><ul><li>Anguilla tourist board Alexa rating: 371,996 </li></ul><ul><li>The lower the rating, the better. </li></ul><ul><li>http://bit.ly/Google-design-guidelines </li></ul>
    21. 21. What is PREselling? <ul><li>PREselling is the online version of offline relationship building. </li></ul><ul><li>PREselling warms up your prospects by building their trust and respect for you. </li></ul><ul><li>PREselling is giving visitors what they want without &quot;selling&quot; them. </li></ul>
    22. 22. Ways To PREsell <ul><li>Provide quality content pages. </li></ul><ul><li>Offer a free e-book. </li></ul><ul><li>Set up a free e-course. </li></ul><ul><li>Publish a free newsletter. </li></ul><ul><li>Announce a weekly free surprise. </li></ul><ul><li>Be real. Be yourself on social media (e.g. Facebook) </li></ul>
    23. 23. How To MONETIZE <ul><li>Do not rush into it. </li></ul><ul><li>Don't sell or prod your visitors to buy. </li></ul><ul><li>Do gently lead your visitors to click through to one of your income streams. </li></ul>
    24. 24. MONETIZATION Example – 1
    25. 25. MONETIZATION Example – 2
    26. 26. MONETIZATION Example – 3b
    27. 27. MONETIZATION Example – 3d
    28. 28. Meet Tobi, Budding Online Entrepreneur <ul><li>Tobi's Objective s : </li></ul><ul><li>B uild an online business. </li></ul><ul><li>B e independent. </li></ul><ul><li>Avoid &quot;get-rich-quick.&quot; </li></ul><ul><li>M ake money now and in the future. </li></ul>
    29. 29. Possible Income Streams <ul><li>Sell your services ( ex., cake - baking or cake- decorating service s ). </li></ul><ul><li>Sell a hard good or e-book (ex., a collection of ( T obi ’s ) favorite recipes) . </li></ul><ul><li>Earn income with the likes of Google AdSense or by selling advertising directly . ( A s your site grows, advertisers will approach you). </li></ul><ul><li>Represent the products/services of related, non-competing online businesses and earn affiliate income (ex., b aking supplies, cakes , etc.). </li></ul><ul><li>Partner with an offline business, sending customers on a pay-per-click, per-lead, per-sale, or per-month basis ( ex., s end visitors to a local bakery). </li></ul><ul><li>Supplement/build a local offline business (ex., a cake bakery ). </li></ul>
    30. 30. Deciding On A Site Concept – Finding the Right Niche <ul><li>Your Site Concept must: </li></ul><ul><li>Be on a subject that's i n demand. </li></ul><ul><li>Not be too competitive . </li></ul><ul><li>Not be too broad . </li></ul><ul><li>Be s omething that excites you. </li></ul><ul><li>Offer high ROI potential . </li></ul>
    31. 31. The Site Concept Process <ul><li>Choose 3 themes/concepts that interest you. </li></ul><ul><li>Do market research on all three. </li></ul><ul><li>Choose the one with the most profit potential. </li></ul>
    32. 32. Offline vs Online Market Research <ul><li>Offline... </li></ul><ul><li>Research what people are buying. </li></ul><ul><li>Research possible store locations. </li></ul><ul><li>Open the business at the right location. </li></ul>
    33. 33. Online Market Research <ul><li>Find out what people are searching for. </li></ul><ul><li>Find out what other sites are offering what they are looking for . </li></ul><ul><li>Discover the most profitable keywords (search terms). </li></ul><ul><li>Create a site based on what they're seeking (one theme). </li></ul>
    34. 34. What Keyword Research Will Reveal <ul><li>The type of information people are looking for. </li></ul><ul><li>How often people search for th at information. </li></ul><ul><li>What competitors provide and how they do it . </li></ul><ul><li>What content you'll need to deliver and how. </li></ul>
    35. 35. Google Keyword Research Tool
    36. 36. BrainStorm It! Keyword Research Tool
    37. 37. Tobi 's Three Concepts <ul><li>Food </li></ul><ul><li>Cake </li></ul><ul><li>Carbs </li></ul>
    38. 38. The Long Tail An example of a power law graph being used to demonstrate ranking of popularity. To the right is the long tail, to the left are the few that dominate. http ://bit.ly/long-tail-video
    39. 39. The Site Blueprint
    40. 40. The Perfect Domain Name <ul><li>Short and sharp </li></ul><ul><li>Includes Keyword </li></ul><ul><li>Branding </li></ul><ul><li>To Dash or Not To Dash </li></ul><ul><li>.com or .co.il or ... </li></ul><ul><li>VPP (Valuable PREselling Proposition) </li></ul>
    41. 41. Valuable PREselling Proposition (&quot; VPP &quot;) <ul><li>A Valuable PREselling Proposition (&quot; VPP &quot;) answers, in very few words and with a touch of character, two critical questions about your Site Concept... </li></ul><ul><li>What specific and high-value information does your site deliver? </li></ul><ul><li>What is your unique positioning for this delivery (i.e., your angle of approach)? </li></ul>
    42. 42. What Do You Know And Love? <ul><li>What are you passionate about? </li></ul><ul><li>What do you love to talk about? </li></ul><ul><li>What have you learned on the job? </li></ul><ul><li>What do family and friends say you ' re good at? </li></ul><ul><li>What ' s your favorite hobby? </li></ul>
    43. 43. What Are Your Possible Concepts? <ul><li>What activities do you enjoy most about your current occupation? </li></ul><ul><li>What bugs you? </li></ul><ul><li>Do you have solution s to everyday problem s that would be of value to a lot of people? </li></ul><ul><li>Write them down ! </li></ul>
    44. 44. Smart Solution, Smart Business
    45. 45. Already Have A Business? <ul><li>What is your business concept? </li></ul><ul><li>What &quot;solution&quot; does your business provide? </li></ul><ul><li>Do you target a particular market segment? </li></ul><ul><li>How do you position your business? What angle do you take that makes you unique? </li></ul><ul><li>Write it down! </li></ul>
    46. 46. From Business To Better Business
    47. 47. A Good Theme for a Website? Practically ANYTHING!
    48. 48. Tonight’s Walk-away-withs <ul><li>Alexa/Google Page Rank http://www.quirk.biz/searchstatus/ </li></ul><ul><li>Archive.org </li></ul><ul><li>Free e-Books and Master Courses </li></ul><ul><li>http ://videotour.sitesell.com/ </li></ul><ul><li>http :// chooseit.sitesell.com / </li></ul>
    49. 49. Your Business-Building Homework <ul><li>Complete registration for this course and SiteBuildIt! </li></ul><ul><li>Read / watch INTRO, DAY 1 & 2 of the Action Guide. </li></ul><ul><li>Log into Brainstorm It! and explore. Click on the question marks for related help. </li></ul><ul><li>Identify 3 potential Site Concepts, write them down and bring them to the next class. </li></ul><ul><li>Any Questions? E-mail or call me! </li></ul><ul><li>[email_address] </li></ul><ul><li>02-5354586, 054-5665037 </li></ul>
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