Gidon Session2

710 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
710
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Welcome to the first session of Building a Successful Business Using the Internet. I 'm _____________________________________ your instructor. Over the next 10 weeks you're going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What's more, we're going to have fun doing it.
  • Gidon Session2

    1. 1. Building a Successful Business Using the Internet Session 2 – Welcome Back!
    2. 2. Homework from Last Week <ul><li>Complete registration for this course and SiteBuildIt! </li></ul><ul><li>Read / watch INTRO, DAY 1 & 2 of the Action Guide. </li></ul><ul><li>Log into Brainstorm It! and explore. Click on the question marks for related help. </li></ul><ul><li>Identify 3 potential Site Concepts, write them down and bring them to the next class. </li></ul><ul><li>Any Questions? E-mail or call me! </li></ul><ul><li>[email_address] </li></ul><ul><li>02-5354586, 054-5665037 </li></ul>
    3. 3. Let's Get Started… Logging into Gmail
    4. 4. Get Ready For Site Build It! <ul><li>Log into your e-mail account. </li></ul><ul><li>Find and read the &quot;Get Ready For Site Build It!&quot; e-mail. </li></ul><ul><li>Find your SBI! username and password in that &quot;Get Ready…&quot; e-mail . </li></ul><ul><li>Log into Brainstorm It!. Then log out. </li></ul>
    5. 5. Understand and Achieve <ul><li>DAY 2 -- Develop Your Best Site Concept </li></ul><ul><li>Upon completion of this part, you will understand... </li></ul><ul><li>The notion of a Site Concept or Theme </li></ul><ul><li>Vertical brainstorming = keywords that contain seed word </li></ul><ul><li>The Master Keyword List (MKL) </li></ul><ul><li>Supply, demand, profitability </li></ul><ul><li>Site concept evaluation guidelines </li></ul><ul><li>Your site concept choice is not final at this stage </li></ul>
    6. 6. Understand and Achieve <ul><li>DAY 2 -- Develop Your Best Site Concept </li></ul><ul><li>Upon completion of this part, you will have... </li></ul><ul><li>Watched and/or read DAY 2 of the Action Guide </li></ul><ul><li>Narrowed down preliminary theme ideas with Google Adwords Tool/SiteSell Supply </li></ul><ul><li>Identified the top 1-3 Site Concept possibilities </li></ul><ul><li>Done vertical brainstorming for demand </li></ul><ul><li>Evaluated and decided your Site Concept (with Niche Choose It!’s help) </li></ul><ul><li>Deleted the other two seed words and their keywords </li></ul>
    7. 7. Goal of Session 2 <ul><li>Develop your BEST Site Concept. </li></ul>
    8. 8. Review of Session 1 <ul><li>BAM – Bring it with you. </li></ul><ul><li>C-T-P-M – Your mantra. </li></ul><ul><li>SBI! –Provides the tools that you need. </li></ul><ul><li>Login accounts – SBI! and Gmail. </li></ul><ul><li>Case study – Learn by example. </li></ul><ul><li>Site Concept – Site’s theme. </li></ul>
    9. 9. What Is Your Concept? <ul><li>What did you learn on your job? </li></ul><ul><li>What’s your favorite hobby? </li></ul><ul><li>What are you passionate about? </li></ul><ul><li>Do you already have a business? </li></ul><ul><li>What solution s can you offer for specific problem s ? </li></ul><ul><li>Write your ideas down ! </li></ul>
    10. 10. T obi ’s Three Concepts <ul><li>Food (she loves her food) </li></ul><ul><li>Carbs (she watches her carbs) </li></ul><ul><li>Cake (she can’t resist cake) </li></ul>
    11. 11. Online Market Research Tool <ul><li>Brainstorm It ! </li></ul>
    12. 12. What Brainstorm It! R eveal s <ul><li>PRECISELY w hat people are looking for. </li></ul><ul><li>How often they search for EXACTLY that info . </li></ul><ul><li>What competitors provide and how. </li></ul><ul><li>W hat content you’ll need to deliver. </li></ul><ul><li>Use BI! to choose your best Site Concept. </li></ul>
    13. 13. How Do People Look For Info? <ul><li>They use descriptive words. </li></ul><ul><li>Search terms are known as &quot; KEYWORDS. &quot;   </li></ul><ul><li>a &quot;keyword&quot; can even have 5 words in it. </li></ul><ul><li>3 examples: &quot;Anguilla&quot; and &quot;Anguilla villas&quot; and &quot;Caribbean vacations&quot; (with or without quotation marks). </li></ul><ul><li>Keywords that your visitors use to search may be different from what you would use. </li></ul>
    14. 14. So What’s A Site Concept? <ul><li>It’s a CENTRAL UNIFYING THEME upon which you base all of your site’s content. Every page that you write will be about a topic that is related to your Site Concept. </li></ul><ul><li>Each one of those pages focuses upon a specific topic/keyword. These pages are known as Keyword-Focused Content Pages (KFCPs). </li></ul>
    15. 15. Examples Of Site Concepts <ul><li>best-family-beach-vacations.com – family beach vacation </li></ul><ul><li>spyequipmentguide.com – spy equipment </li></ul><ul><li>make-my-own-house.com – make my own house </li></ul><ul><li>drburch.com – mountain view dentist </li></ul>
    16. 16. T he Tobi Case Study <ul><li>Tobi has three related themes/concepts in mind: </li></ul><ul><li>Food </li></ul><ul><li>Carbs </li></ul><ul><li>Cake </li></ul><ul><li>Which concept should Tobi choose? </li></ul><ul><li>HOW will she make her decision? </li></ul>
    17. 17. Brainstorm For Each Concept <ul><li>Brainstorm with seed keyword – food. </li></ul><ul><li>Brainstorm with seed keyword – carbs. </li></ul><ul><li>Brainstorm with seed keyword – cake. </li></ul><ul><li>Get demand for each concept’s keywords. </li></ul><ul><li>Get supply for each concept’s keywords. </li></ul><ul><li>Evaluate and choose best site concept. </li></ul>Brainstorm It!
    18. 18. The Two Parts Of Brainstorm It! <ul><li>The first part ( the right brain ) is called t he Brainstorme r . It collects keyword data in a creative way when we brainstorm ideas. </li></ul><ul><li>The second part ( the left brain ) is the Master Keyword List or MKL . It’s where the data is stored and analyzed. </li></ul>
    19. 19. Two Kinds Of Brainstorming <ul><li>Vertical – generates keywords that are CONTAINED IN the &quot;Seed Word.&quot; (If you enter &quot;jazz,&quot; all keywords returned by the Brainstormer will contain &quot;jazz&quot; in them.) </li></ul><ul><li>Lateral – generates keywords related to, but NOT CONTAINED IN , the &quot;Seed Word.&quot; (If you enter &quot; j azz,&quot; an example of a lateralized word is &quot;music.&quot;) </li></ul>
    20. 20. Research Best Site Concept - 1 <ul><li>Log into brainstorm.sitesell.com . </li></ul><ul><li>Start with Brainstormer. </li></ul><ul><li>Step 1: Select Function – Vertical Brainstorm. </li></ul><ul><li>Step 2: Select Resource – Wordtracker. </li></ul><ul><li>Step 3: Enter Seed Word – food. </li></ul><ul><li>Click Brainstorm It!. </li></ul>
    21. 21. Research Best Site Concept - 2 <ul><li>Use the MKL to analyze results. </li></ul><ul><li>Trim list by removing useless words. </li></ul><ul><li>Return to Brainstormer. </li></ul><ul><li>Step 1: Select Function – Supply All Words. </li></ul><ul><li>Step 2: Select Resource – Google Supply. </li></ul><ul><li>Step 3: Click Google Supply Button. </li></ul>
    22. 22. Research Best Site Concept - 3 <ul><li>Use the MKL to analyze results. </li></ul><ul><li>Sort columns by Demand. </li></ul><ul><li>Sort columns by Supply. </li></ul><ul><li>Sort columns by Profitability. </li></ul><ul><li>Sort columns by Keyword. </li></ul><ul><li>Think about the results! </li></ul><ul><li>Repeat for other concept words. </li></ul>
    23. 23. 15 M in ute B reak … Insert message
    24. 24. Tobi’s Research Process <ul><li>Review Demand results. </li></ul><ul><li>Review Supply results. </li></ul><ul><li>Review Profitability calculations. </li></ul><ul><li>Repeat for other concepts. </li></ul><ul><li>Follow concept-choosing tips. </li></ul><ul><li>Decide on best Site Concept. </li></ul>
    25. 25. Tobi’s Demand Results For Cake
    26. 26. Tobi’s Demand Results For Food
    27. 27. Tobi’s Demand Results For Carbs
    28. 28. Tobi’s Demand Results For Cake
    29. 29. Tobi’s Results For Carbohydrates
    30. 30. Your Turn To Brainstorm It! - 1 <ul><li>Log into brainstorm.sitesell.com . </li></ul><ul><li>Start with Brainstormer. </li></ul><ul><li>Step 1: Select Function – Vertical Brainstorm. </li></ul><ul><li>Step 2: Select Resource – WordTracker. </li></ul><ul><li>Step 3: Enter Seed Word – your word. </li></ul><ul><li>Click Brainstorm It!. </li></ul>
    31. 31. Your Turn To Brainstorm It! - 2 <ul><li>Use the MKL to analyze results. </li></ul><ul><li>Trim list by removing useless words. </li></ul><ul><li>Return to Brainstormer. </li></ul><ul><li>Step 1: Select Function – Supply All Words. </li></ul><ul><li>Step 2: Select Resource – Google Supply. </li></ul><ul><li>Step 3: Click Google Supply Button. </li></ul>
    32. 32. Your Turn To Brainstorm It! - 3 <ul><li>Use the MKL to analyze results. </li></ul><ul><li>Sort columns by Demand. </li></ul><ul><li>Sort columns by Supply. </li></ul><ul><li>Sort columns by Profitability. </li></ul><ul><li>Sort columns by Keyword. </li></ul><ul><li>Think about the results! </li></ul><ul><li>Repeat for other concept words. </li></ul>
    33. 33. Selecting Best Site Concept - 1 <ul><li>Number of Keywords - The more the better. All else equal, choose 100 over 50. </li></ul><ul><li>Overall Profitability - The higher the better. It's only a number. Use your judgment. </li></ul><ul><li>Your Knowledge - Do you know what you would write for those words? Favor what you know best. </li></ul>
    34. 34. Selecting Best Site Concept - 2 <ul><li>Your Passion - Which concept excites you most? Choose passion over profitability &quot;numbers.&quot; </li></ul><ul><li>Theme &quot;Sexiness&quot; - Some concepts excite visitors more. Trust your gut , but don't project. </li></ul><ul><li>Monetization Potential – Choose concept with multiple potential income streams over a single stream. </li></ul>
    35. 35. Guidelines For Profitability <ul><li>K eyword for Site Concept itself should normally have a Demand > 6,000. </li></ul><ul><li>You should have two or more other keywords with a Demand > 1,000. </li></ul><ul><li>You should have more than 30 keywords with a Demand > 100. </li></ul>
    36. 36. Profitability And Common Sense <ul><li>Focus on the big picture of ALL the keywords. Envision your hierarchical site structure. </li></ul><ul><li>Look for a big pattern and sub-groupings of words to start to see the theme and the major sub-divisions. </li></ul><ul><li>Over-rule PROFITABILITY numbers that your GUT (i.e., your human experience) tells you must be wrong. </li></ul>
    37. 37. Possible Income Streams <ul><li>Represent the products/services of related, non-competing online businesses and earn affiliate income (ex., b aking supplies, cakes , etc.). </li></ul><ul><li>Partner with an offline business, sending customers on a pay-per-click, per-lead, per-sale, or per-month basis ( ex., s end visitors to a local bakery). </li></ul><ul><li>Sell a hard good or e-book (ex., a collection of ( T obi ’s ) favorite recipes) . </li></ul><ul><li>Earn income with the likes of Google AdSense or by selling advertising directly . ( A s your site grows, advertisers will approach you . ) </li></ul><ul><li>Sell your services ( ex., cake - baking or cake- decorating service s ). </li></ul><ul><li>Supplement/build a local offline business (ex., a cake bakery ). </li></ul>
    38. 38. Decision Chart A few Many Many Monetization Potential 4/10 8/10 6/10 Theme Sexiness 5/10 10/10 7/10 Passion 6/10 9/10 7/10 Knowledge Better Best Good Overall Profitability 99 100 99 Number of keywords Carbs Cake Food Concept Word
    39. 39. A Common Question <ul><li>I’m s truggling to narrow down the concept s to the BEST one . I have many keywords and I can see possibilities for several niches . </li></ul><ul><li>How do I know wh ich one to choose as the best Site Concept? </li></ul>
    40. 40. Niche Choose It! <ul><li>http://sbiresources.sitesell.com/chooseit.html. </li></ul><ul><li>Decision-making tool. </li></ul><ul><li>It divides big question into small ones. </li></ul><ul><li>Helps you answer small questions more easily. </li></ul><ul><li>Rigorous method supports gut feel. </li></ul><ul><li>Not needed if you &quot;know&quot; the answer . </li></ul>
    41. 41. Niche Choose It!
    42. 42. What If I Don’t Like The Results? <ul><li>Do you have very few words or low demand numbers? </li></ul><ul><li>Click the &quot;Back to Brainstormer&quot; button and start over for a different Site Concept keyword. </li></ul><ul><li>If your choice is so-so or better, keep it (for now) and continue the process. </li></ul><ul><li>Nothing is final at this point. You can change your mind later. </li></ul>
    43. 43. Your Business-Building Homework <ul><li>Complete the brainstorming exercise. </li></ul><ul><li>Decide on a best Site Concept. </li></ul><ul><li>Use Niche Choose It! if necessary. </li></ul><ul><li>Preview Day 3 of the Action Guide. </li></ul>Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037

    ×