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Insert institution’s name. Building A  Successful   Business   Using The Internet Session 5 – Welcome Back!
The Goal For Session 5 <ul><li>Refine your Site Content Blueprint. </li></ul><ul><li>Define your VPP or Valuable PREsellin...
Refining Your Site Blueprint <ul><li>Complete your one-page overview. </li></ul><ul><li>Get more detailed with the help of...
My Content Blueprint
Site Concept In Excel File (Part 1)
Site Concept In Excel File (Part 2)
Site Concept In Excel File (Part 3)
Are We There Yet? <ul><li>Is it time to register my domain? </li></ul><ul><li>It’s almost time, but first… </li></ul><ul><...
Get Your VPP Just Right <ul><li>Easier positioning at Search Engines. </li></ul><ul><li>Less competition in a small pond. ...
Tobi’s VPP Ideas <ul><li>The Cake Info You Want </li></ul><ul><li>The Cake Info You’re Looking For </li></ul><ul><li>The C...
Domain Name Considerations <ul><li>Don’t mix themes and dilute your message. </li></ul><ul><li>Review your content and mon...
Class Exercise <ul><li>Refine your Site Content Blueprint. </li></ul><ul><li>Write a short VPP. </li></ul><ul><li>List pos...
15 Minute Break <ul><li>Insert message </li></ul>
Tobi’s Domain – Search It!
Tobi Name Suggestions (Part 1) <ul><li>all-cakes.com </li></ul><ul><li>the-cakes.com </li></ul><ul><li>free-cakes.com </li...
Tobi Name Suggestions (Part 2) <ul><li>business-cakes.com </li></ul><ul><li>health-cakes.com </li></ul><ul><li>do-cakes.co...
Tobi’s Domain Name Ideas <ul><li>tobi-cakes.com </li></ul><ul><li>Has cakes in it. </li></ul><ul><li>Future branding. </li...
Criteria Of A Good Domain Name <ul><li>Short and sharp </li></ul><ul><li>Meaningful – conveys clear message </li></ul><ul>...
Registering Tobi’s Domain <ul><li>Check legalities with Search It! </li></ul><ul><li>buildit . sitesell . com / register -...
Class Exercise <ul><li>Continue refining your Site Content Blueprint. </li></ul><ul><li>Zero in on a short VPP. </li></ul>...
Homework – See You Next Class! <ul><li>Finalize your Site Content Blueprint. </li></ul><ul><li>Choose your domain name. </...
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Gidon Session 5

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  • Welcome back to Building a Successful Business Using the Internet! This is Session 5 of your 10 week course.
  • Transcript of "Gidon Session 5"

    1. 1. Insert institution’s name. Building A Successful Business Using The Internet Session 5 – Welcome Back!
    2. 2. The Goal For Session 5 <ul><li>Refine your Site Content Blueprint. </li></ul><ul><li>Define your VPP or Valuable PREselling Proposition. </li></ul><ul><li>Register your domain name. </li></ul>
    3. 3. Refining Your Site Blueprint <ul><li>Complete your one-page overview. </li></ul><ul><li>Get more detailed with the help of an Excel file, if you wish. </li></ul><ul><li>Stay focused on your theme. </li></ul><ul><li>Keep VPP in mind. </li></ul><ul><li>Consider your Monetization Plan. </li></ul><ul><li>Use resources like the free Make Your Content PREsell! (MYCPS!) e-book. Download it at the Student Lounge (learn.sitesell.com) using the password… CTPM. </li></ul>
    4. 4. My Content Blueprint
    5. 5. Site Concept In Excel File (Part 1)
    6. 6. Site Concept In Excel File (Part 2)
    7. 7. Site Concept In Excel File (Part 3)
    8. 8. Are We There Yet? <ul><li>Is it time to register my domain? </li></ul><ul><li>It’s almost time, but first… </li></ul><ul><li>What’s your VPP? In other words… </li></ul><ul><li>What’s the specific high-value info you offer? </li></ul><ul><li>What is your unique positioning? (A VPP is different from USP.) </li></ul>
    9. 9. Get Your VPP Just Right <ul><li>Easier positioning at Search Engines. </li></ul><ul><li>Less competition in a small pond. </li></ul><ul><li>Less content that’s easier to do. </li></ul><ul><li>More knowledge of narrower field. </li></ul><ul><li>Easier PREselling of visitors. </li></ul>
    10. 10. Tobi’s VPP Ideas <ul><li>The Cake Info You Want </li></ul><ul><li>The Cake Info You’re Looking For </li></ul><ul><li>The Cake Info You Seek </li></ul><ul><li>All Cakes All Info </li></ul>
    11. 11. Domain Name Considerations <ul><li>Don’t mix themes and dilute your message. </li></ul><ul><li>Review your content and monetization notepads. </li></ul><ul><li>Make your site flow toward the money. </li></ul><ul><li>Keep both humans and spiders in mind. For example, anguilla-beaches.com. </li></ul>
    12. 12. Class Exercise <ul><li>Refine your Site Content Blueprint. </li></ul><ul><li>Write a short VPP. </li></ul><ul><li>List possible domain names. </li></ul>
    13. 13. 15 Minute Break <ul><li>Insert message </li></ul>
    14. 14. Tobi’s Domain – Search It!
    15. 15. Tobi Name Suggestions (Part 1) <ul><li>all-cakes.com </li></ul><ul><li>the-cakes.com </li></ul><ul><li>free-cakes.com </li></ul><ul><li>world-cakes.com </li></ul><ul><li>big-cakes.com </li></ul><ul><li>in-cakes.com </li></ul><ul><li>go-cakes.com </li></ul><ul><li>online-cakes.com </li></ul><ul><li>web-cakes.com </li></ul><ul><li>net-cakes.com </li></ul><ul><li>new-cakes.com </li></ul><ul><li>your-cakes.com </li></ul><ul><li>home-cakes.com </li></ul><ul><li>buy-cakes.com </li></ul><ul><li>find-cakes.com </li></ul><ul><li>internet-cakes.com </li></ul><ul><li>cyber-cakes.com </li></ul><ul><li>easy-cakes.com </li></ul>
    16. 16. Tobi Name Suggestions (Part 2) <ul><li>business-cakes.com </li></ul><ul><li>health-cakes.com </li></ul><ul><li>do-cakes.com </li></ul><ul><li>life-cakes.com </li></ul><ul><li>love-cakes.com </li></ul><ul><li>club-cakes.com </li></ul><ul><li>info-cakes.com </li></ul><ul><li>pro-cakes.com </li></ul><ul><li>top-cakes.com </li></ul><ul><li>shop-cakes.com </li></ul><ul><li>global-cakes.com </li></ul><ul><li>team-cakes.com </li></ul><ul><li>american-cakes.com </li></ul><ul><li>get-cakes.com </li></ul><ul><li>one-cakes.com </li></ul><ul><li>real-cakes.com </li></ul><ul><li>euro-cakes.com </li></ul><ul><li>first-cakes.com </li></ul>
    17. 17. Tobi’s Domain Name Ideas <ul><li>tobi-cakes.com </li></ul><ul><li>Has cakes in it. </li></ul><ul><li>Future branding. </li></ul><ul><li>Short and snappy. </li></ul><ul><li>Supports VPP. </li></ul><ul><li>cakes-rising.com </li></ul><ul><li>Has cakes in it. </li></ul><ul><li>Several meanings. </li></ul><ul><li>Short and snappy. </li></ul><ul><li>Supports VPP. </li></ul>
    18. 18. Criteria Of A Good Domain Name <ul><li>Short and sharp </li></ul><ul><li>Meaningful – conveys clear message </li></ul><ul><li>Easy to spell </li></ul><ul><li>Easy to remember </li></ul><ul><li>Unique, descriptive and “YOU” </li></ul><ul><li>Solid, classic, not hokey </li></ul><ul><li>Has VPP for humans </li></ul><ul><li>Has Site Concept keyword for SEs </li></ul><ul><li>Attractive to humans </li></ul><ul><li>Is .com, .org or .net </li></ul>
    19. 19. Registering Tobi’s Domain <ul><li>Check legalities with Search It! </li></ul><ul><li>buildit . sitesell . com / register - domain .html </li></ul>
    20. 20. Class Exercise <ul><li>Continue refining your Site Content Blueprint. </li></ul><ul><li>Zero in on a short VPP. </li></ul><ul><li>Shortlist domain names. </li></ul>
    21. 21. Homework – See You Next Class! <ul><li>Finalize your Site Content Blueprint. </li></ul><ul><li>Choose your domain name. </li></ul><ul><li>Check legalities with Search It!. </li></ul><ul><li>Register your domain name. </li></ul><ul><li>Review Day 6 of the Action Guide. </li></ul>Questions? Contact Us!
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