Building a Successful Business Using the Internet Session 3 – Welcome Back!
Homework from Last Week Complete the brainstorming exercise. Decide on a best Site Concept. Use Niche Choose It! if necessary. Preview Day 3 of the Action Guide.
Any Questions? E-mail or call me!
The Goals For Session 3 Fully brainstorm your best Site Concept.
Expand your best Site Concept into a detailed Site Content Blueprint.
Quick Review Of Session 2 Consider possible concepts. BI! = keyword market research tool. BI! = MKL + Brainstormer. Understand Demand, Supply, Profitability. Identify possible income streams.
Use Decision Chart / Niche Choose It!.
3-TIER Site Content Blueprint
Frequently Asked Questions What if my concept doesn’t seem to be valid? What if my concept has "competition?" When do I register a domain?
Why do I need to do so much planning?
Concept Keyword Research Tips Be able to summarize your concept into a word or two (ex., caribbean, antigua, anguilla). Always t alk the language of your visitors / prospects / customers (ex., sinks vs. basins).
Avoid s tifling your creativity (ex., by thinking that one idea is the only idea).
A Site Building Opportunity Organize your keywords into a detailed blueprint for your site's content. How? Build a great list of quality keywords related to your concept. Visualize each quality keyword being the focus of a content page on your site.
Visualize your Keyword-Focused Content Pages (KFCPs) being grouped into a visitor-pleasing structure.
3-TIER Site Content Blueprint
Two Kinds Of Brainstorming Vertical – G enerates keywords that contain the Brainstormer’s Seed Word . For example, i f you enter “jazz,” all brainstormed words will contain “jazz” in them.
Lateral – Generates keywords related to the Brainstormer’s Seed Word but do not contain it . For example, if you enter “jazz,” a lateralized word is “music.”
Complete The Brainstorm Process Do Vertical brainstorming, then prune. Do Lateral brainstorming, then prune. Get Demand (Wordtracker) for all keywords. Get Supply (Google) for all keywords. Side-branch, adjust and fine-tune.
Review and study your keywords.
Grow MKL Vertically And Laterally
Getting Demand For All Keywords Wordtracker gives Demand for all keywords. Wordtracker database has 300+ million search results from meta Search Engines. A s ingle query delivers Demand data for up to 1,000 keywords.
Keywords returned include singular and plural words . Misspellings are also provided.
Getting Supply For All Keywords Get Supply data for all keywords. Supply means the number of Web pages containing the keyword in question. Use this Brainstorm It! query…
Get Supply For All Keywords > Google Supply
Tobi At Work
Tobi’s Master Keyword List
Tobi – Cake Keywords By WT
Tobi – Carbs Keywords By WT
Tobi – Food Keywords By WT
Tobi – Wed Keywords By WT
Tobi – Icing Keywords By WT
Tobi – Lateral By Google
Tobi – Lateral Trimmed Down
Lateral – All Tobi Keywords
Search It! Search Box
Get More Keywords With Search It! Supplement Brainstorm It!. D o competitive research. Check domain name availability and legalities. Develop PREselling content ideas.
Add new monetization avenues.
15 Minute Break
Review Your MKL And Delete… Nonsensical words ( Brainstorm can’t yet think). Irrelevant words that don't fit your concept. Near-zero-Demand words (on-target words are exceptions). Near-zero-Supply words (except for "gems”). Super-high-Demand-and/or-Supply words.
Near- zero Profitability words (on-target words are exceptions).
Keep All Keywords That… Are relevant to your Site Concept. Fit into the three TIER structure. You’re knowledgeable about.
Have good profit potential.
Visualize Your Structure Think of the way a supermarket is organized. The supermarket itself could be considered TIER 1. The theme... "A place to go for household needs."
The individual departments within the supermarket are TIER 2s...
Visualize Your Structure • Within those departments, the specific product groups are TIER 3s. For example, within the produce (TIER 2) section, there are sub-sections; citrus fruits, berries, leafy vegetables, root vegetables, organic produce, etc.
When visitors scan your home page and/or your NavBar, they should be able to tell whether your site offers the information they're looking for, and they should have a clear idea about where to go to find it.
The 3-TIER Site Blueprint Fit
Class Exercise – Work On MKL Do Vertical brainstorming using Wordtracker. Do Lateral brainstorming using Google 1 st 100. Do Lateral brainstorming using Google 2 nd 100. Delete unwanted words after each above step. Get Demand using Wordtracker.
Get Supply (# of pages) using Google.
Your Site Content Blueprint TIER 1 (home page) - focuses on your Site Concept word ("Anguilla" for example). TIER 2 (NavBar button pages) - hub pages LINKING FROM TIER 1 home page and LINKING TO TIER 3 pages ( ex., "Anguilla villas" and "Anguilla real estate”) or other relevant TIER 2 pages. TIER 3 - the bulk of a site’s content pages ( ex., specific TIER 3 villa pages link to TIER 2 "Anguilla villas" page.
All pages are Keyword-Focused Content Pages (KFCPs).
Homework – See You Next Class! St ate your Site Concept in 1-2 word s . State your Site Concept in one sentence. Build your Site Content Blueprint. Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037
Preview Day 4 of the Action Guide.