Gidon Session 3
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  • Welcome to the first session of Building a Successful Business Using the Internet. I 'm _____________________________________ your instructor. Over the next 10 weeks you're going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What's more, we're going to have fun doing it.

Transcript

  • 1. Building a Successful Business Using the Internet Session 3 – Welcome Back!
  • 2. Homework from Last Week
    • Complete the brainstorming exercise.
    • Decide on a best Site Concept.
    • Use Niche Choose It! if necessary.
    • Preview Day 3 of the Action Guide.
    • Any Questions? E-mail or call me!
    • [email_address]
    • 02-5354586, 054-5665037
  • 3. The Goals For Session 3
    • Fully brainstorm your best Site Concept.
    • Expand your best Site Concept into a detailed Site Content Blueprint.
  • 4. Quick Review Of Session 2
    • Consider possible concepts.
    • BI! = keyword market research tool.
    • BI! = MKL + Brainstormer.
    • Understand Demand, Supply, Profitability.
    • Identify possible income streams.
    • Use Decision Chart / Niche Choose It!.
  • 5. 3-TIER Site Content Blueprint
  • 6. Frequently Asked Questions
    • What if my concept doesn’t seem to be valid?
    • What if my concept has "competition?"
    • When do I register a domain?
    • Why do I need to do so much planning?
  • 7. Concept Keyword Research Tips
    • Be able to summarize your concept into a word or two (ex., caribbean, antigua, anguilla).
    • Always t alk the language of your visitors / prospects / customers (ex., sinks vs. basins).
    • Avoid s tifling your creativity (ex., by thinking that one idea is the only idea).
  • 8. A Site Building Opportunity
    • Organize your keywords into a detailed
    • blueprint for your site's content. How?
    • Build a great list of quality keywords related to your concept.
    • Visualize each quality keyword being the focus of a content page on your site.
    • Visualize your Keyword-Focused Content Pages (KFCPs) being grouped into a visitor-pleasing structure.
  • 9. 3-TIER Site Content Blueprint
  • 10. Two Kinds Of Brainstorming
    • Vertical – G enerates keywords that contain the Brainstormer’s Seed Word . For example, i f you enter “jazz,” all brainstormed words will contain “jazz” in them.
    • Lateral – Generates keywords related to the Brainstormer’s Seed Word but do not contain it . For example, if you enter “jazz,” a lateralized word is “music.”
  • 11. Complete The Brainstorm Process
    • Do Vertical brainstorming, then prune.
    • Do Lateral brainstorming, then prune.
    • Get Demand (Wordtracker) for all keywords.
    • Get Supply (Google) for all keywords.
    • Side-branch, adjust and fine-tune.
    • Review and study your keywords.
  • 12. Grow MKL Vertically And Laterally
  • 13. Getting Demand For All Keywords
    • Wordtracker gives Demand for all keywords.
    • Wordtracker database has 300+ million search results from meta Search Engines.
    • A s ingle query delivers Demand data for up to 1,000 keywords.
    • Keywords returned include singular and plural words . Misspellings are also provided.
  • 14. Getting Supply For All Keywords
    • Get Supply data for all keywords.
    • Supply means the number of Web pages containing the keyword in question.
    • Use this Brainstorm It! query…
    • Get Supply For All Keywords > Google Supply
  • 15. Tobi At Work
  • 16. Tobi’s Master Keyword List
  • 17. Tobi – Cake Keywords By WT
  • 18. Tobi – Carbs Keywords By WT
  • 19. Tobi – Food Keywords By WT
  • 20. Tobi – Wed Keywords By WT
  • 21. Tobi – Icing Keywords By WT
  • 22. Tobi – Lateral By Google
  • 23. Tobi – Lateral Trimmed Down
  • 24. Lateral – All Tobi Keywords
  • 25. Search It! Search Box
  • 26. Get More Keywords With Search It!
    • Supplement Brainstorm It!.
    • D o competitive research.
    • Check domain name availability and legalities.
    • Develop PREselling content ideas.
    • Add new monetization avenues.
  • 27. 15 Minute Break
    • Insert message
  • 28. Review Your MKL And Delete…
    • Nonsensical words ( Brainstorm can’t yet think).
    • Irrelevant words that don't fit your concept.
    • Near-zero-Demand words (on-target words are exceptions).
    • Near-zero-Supply words (except for "gems”).
    • Super-high-Demand-and/or-Supply words.
    • Near- zero Profitability words (on-target words are exceptions).
  • 29. Keep All Keywords That…
    • Are relevant to your Site Concept.
    • Fit into the three TIER structure.
    • You’re knowledgeable about.
    • Excite you.
    • Have good profit potential.
  • 30. Visualize Your Structure
    • Think of the way a supermarket is organized. The supermarket itself could be considered TIER 1. The theme... "A place to go for household needs."
    • The individual departments within the supermarket are TIER 2s...
      • pharmacy
      • frozen foods
      • produce
      • deli
      • baked goods
      • housewares, etc.
  • 31. Visualize Your Structure
      • • Within those departments, the specific product groups are TIER 3s. For example, within the produce (TIER 2) section, there are sub-sections; citrus fruits, berries, leafy vegetables, root vegetables, organic produce, etc.
    • When visitors scan your home page and/or your NavBar, they should be able to tell whether your site offers the information they're looking for, and they should have a clear idea about where to go to find it.
  • 32. The 3-TIER Site Blueprint Fit
  • 33. Class Exercise – Work On MKL
    • Do Vertical brainstorming using Wordtracker.
    • Do Lateral brainstorming using Google 1 st 100.
    • Do Lateral brainstorming using Google 2 nd 100.
    • Delete unwanted words after each above step.
    • Get Demand using Wordtracker.
    • Get Supply (# of pages) using Google.
    • Study the results!
  • 34. Your Site Content Blueprint
    • TIER 1 (home page) - focuses on your Site Concept word ("Anguilla" for example).
    • TIER 2 (NavBar button pages) - hub pages LINKING FROM TIER 1 home page and LINKING TO TIER 3 pages ( ex., "Anguilla villas" and "Anguilla real estate”) or other relevant TIER 2 pages.
    • TIER 3 - the bulk of a site’s content pages ( ex., specific TIER 3 villa pages link to TIER 2 "Anguilla villas" page.
    • All pages are Keyword-Focused Content Pages (KFCPs).
  • 35. Homework – See You Next Class!
    • St ate your Site Concept in 1-2 word s .
    • State your Site Concept in one sentence.
    • Build your Site Content Blueprint.
    • Preview Day 4 of the Action Guide.
    Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037