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1
Social 
Media 
2 
— Why 
Use 
it? 
— We’ll 
cover 
• Facebook 
• Twi9er 
• LinkedIn 
• Pinterest 
• Instagram 
• Google+ 
• Blogs
3 
Why use it?
It’s 
the 
new 
SEO 
— Social 
Media 
OpKmizaKon 
(SMO) 
is 
the 
new 
SEO, 
or 
rather 
two 
halves 
of 
a 
whole. 
— SMO 
is 
the 
distribuKon 
of 
social 
objects 
(videos, 
blog 
posts, 
tweets, 
Facebook 
updates) 
so 
that 
they’re 
opKmized 
to 
rise 
to 
the 
top 
of 
any 
related 
search 
query, 
where 
and 
when 
it 
is 
performed. 
— Social 
media 
is 
included 
in 
Google’s 
algorithm 
for 
search 
engine 
results: 
Facebook 
and 
Google+ 
key 
— SEO 
+ 
SMO 
= 
Amplified 
findability 
in 
the 
tradiKonal 
and 
social 
web. 
4
It’s 
Huge 
— Facebook: 
1.23 
billion 
acKve 
users 
— Twi9er: 
500 
million 
tweets 
sent 
per 
day 
— LinkedIn: 
260 
million 
users 
— YouTube: 
1 
billion 
users 
(4 
billion 
views 
per 
day!) 
— Pinterest: 
70 
million 
users 
— Google+: 
300 
million 
monthly 
users 
— Instagram: 
100 
million 
users, 
4 
billion 
photos 
— Blogs: 
66 
million 
blogs, 
346 
million 
people 
readers 
each 
day 
5
It’s 
Growing 
— U.S. 
adults 
who 
use 
social 
media 
sites 
has 
risen 
from 
8% 
to 
72% 
since 
2005. 
That’s 
an 
800% 
increase. 
6 
(Pew 
Research 
Center) 
— Roughly 
81% 
of 
SMBs 
are 
using 
social 
media, 
according 
to 
a 
LinkedIn 
study 
released 
Feb 
2014, 
and 
of 
those 
that 
use 
social, 
94% 
do 
so 
for 
markeKng 
purposes.
It’s 
Real-­‐Time 
— Reveal 
the 
human 
side 
of 
a 
company, 
give 
it 
personality 
— Provide 
useful 
informaKon 
that 
people 
won’t 
get 
elsewhere 
(or 
at 
least 
not 
as 
quickly) 
— Respond 
to 
comments, 
complaints, 
requests 
real-­‐Kme 
— Have 
a 
plaeorm 
for 
announcing 
news, 
promoKons, 
events 
— Generate 
new 
business 
leads 
7
Gefng 
Started 
— Map 
out 
your 
strategy 
— Define 
your 
business 
goals 
and 
objecKves 
for 
social 
media 
8 
— Increase 
sales, 
brand 
awareness, 
engagement, 
drive 
traffic 
to 
your 
website, 
create 
a 
community 
on 
your 
page 
— IdenKfy 
your 
compeKKon 
and 
what 
disKnguishes 
you 
from 
your 
compeKKon 
— Define 
target 
audiences 
and 
key 
messages 
— Define 
categories/topics 
for 
social 
media 
updates
Gefng 
Started 
— Create 
your 
plan 
– 
align 
with 
off-­‐line 
markeKng 
calendar 
— IdenKfy 
the 
most 
important 
keywords 
for 
your 
business. 
Use 
these 
consistently 
in 
all 
posts, 
tweets, 
updates. 
— Set-­‐up 
your 
profiles 
and 
pages 
and 
start 
posKng 
9 
— Ensure 
you 
have 
a 
consistent 
design/branding 
across 
all 
plaeorms 
— Measure 
and 
adjust 
– 
traffic, 
comments, 
leads, 
etc.
Social 
Media 
Plan 
— Listen 
to 
what’s 
already 
out 
there: 
10 
— Set-­‐up 
Google 
Alerts 
for 
all 
your 
keywords, 
your 
compeKtors, 
your 
own 
company 
name, 
your 
personal 
name, 
etc. 
— Use 
Google 
Blog 
Search 
to 
find 
bloggers 
and 
other 
content 
creators 
in 
your 
space 
— Use 
Muck 
Rack 
to 
find 
journalists
Social 
Media 
Plan 
— Create 
your 
Content 
Calendar 
For 
PosKng 
11 
— Define 
5-­‐6 
content 
categories 
— Set-­‐up 
a 
3-­‐month 
calendar 
— Add 
your 
key 
offline 
events 
and 
any 
milestones, 
holidays, 
etc., 
— Align 
with 
your 
markeKng 
calendar 
— Content 
should 
be 
a 
mix 
of 
original 
content/images, 
news 
updates 
and 
curated 
content/images
Social 
Media 
Plan 
— Set-­‐up 
Google 
AnalyKcs 
to 
monitor 
web 
traffic 
— All 
social 
media 
sites 
have 
analyKcs 
(except 
instagram) 
— Measure 
and 
adjust 
– 
traffic, 
comments, 
leads, 
etc. 
12
Why 
Use 
Facebook 
— Increase 
visibility 
— Connect 
with 
clients, 
donors, 
board 
members 
— Increase 
engagement 
— Promote 
your 
brand 
— Create 
a 
community 
— Promote 
and 
manage 
events 
13
Engage 
and 
grow 
your 
following 
— Write 
interesKng 
and 
relevant 
posts 
will 
encourage 
followers 
to 
engage 
with 
your 
posts 
14 
— Liking, 
commenKng 
and 
sharing 
are 
important 
— Facebook 
uses 
the 
level 
of 
engagement 
to 
determine 
how 
many 
people 
see 
your 
posts 
— Provide 
useful 
informaKon 
that 
people 
won’t 
get 
elsewhere 
(or 
at 
least 
not 
as 
quickly) 
— Respond 
to 
comments, 
complaints, 
requests 
real-­‐Kme 
— Have 
a 
plaeorm 
for 
announcing 
news, 
promoKons, 
events
15
Engage 
and 
grow 
your 
following 
— Upload 
and 
invite 
your 
email 
list 
— Invite 
your 
friends 
— Run 
Facebook 
Ads 
— Hold 
contests/sweepstakes/giveaways/refer-­‐a-­‐friend 
16
17
18
19
20
21
22
23
24
25
26
27
Twi9er 
— Microblogging 
site 
that 
enables 
users 
to 
send 
and 
read 
other 
users’ 
updates 
(known 
as 
tweets) 
— Text 
based 
posts 
28 
— 160 
characters 
total 
— 20 
for 
username, 
140 
for 
message 
text 
— Updates 
appear 
on 
the 
user’s 
profile 
page 
and 
are 
delivered 
to 
other 
users 
who 
have 
signed 
up 
to 
receive 
them 
(followers)
Twi9er 
— An 
informaKonal 
tool 
– 
provides 
informaKon 
to 
others 
— A 
conversaKonal 
tool 
– 
respond 
to 
other 
people’s 
tweets 
and 
engage 
in 
dialogue 
— Great 
way 
to 
network 
and 
communicate 
with 
new 
and 
old 
contacts 
— You 
choose 
the 
message, 
not 
the 
recipient 
29
Twi9er 
-­‐ 
DefiniKons 
— Tweet 
-­‐ 
When 
you 
hit 
send 
on 
your 
140 
characters 
on 
twi9er 
it’s 
called 
a 
tweet 
or 
tweeKng 
— 
30 
Handle 
– 
your 
Twi9er 
name 
@GibbonsDigital 
– 
balance 
short 
with 
descripKve. 
— Follow 
– 
this 
is 
simply 
the 
act 
of 
adding 
someone 
to 
your 
list 
of 
people 
you 
are 
following 
– 
this 
makes 
their 
tweets 
show 
up 
on 
your 
homepage. 
— Replies 
– 
this 
is 
what 
it 
is 
called 
when 
someone 
writes 
a 
tweet 
directly 
at 
your 
handle 
-­‐ 
@GibbonsDigital 
cool 
post 
today 
blah 
blah 
– 
this 
is 
open 
an 
invite 
to 
engage 
with 
a 
follower. 
— Retweet 
– 
this 
is 
a 
tacKc 
of 
republishing 
someone 
else’s 
tweet 
– 
the 
original 
tweet 
along 
with 
author 
stays 
in 
tact, 
but 
you 
are 
basically 
showing 
someone’s 
tweet 
to 
your 
followers 
– 
many 
people 
find 
this 
a 
great 
way 
to 
add 
content 
and 
acknowledge 
good 
stuff 
from 
the 
folks 
they 
follow 
— DM 
– 
this 
is 
a 
message 
that 
is 
sent 
directly 
to 
another 
user. 
They 
must 
be 
following 
you 
for 
you 
to 
DM 
them, 
but 
this 
is 
a 
very 
useful 
tool 
for 
private 
messages 
and 
generally 
a 
good 
choice 
when 
you 
start 
going 
back 
and 
forth 
with 
someone 
on 
something 
your 
enKre 
base 
of 
followers 
might 
not 
find 
interesKng. 
— Hashtag 
– 
this 
is 
a 
way 
people 
categorize 
tweets 
so 
that 
others 
might 
use 
the 
same 
tag 
and 
effecKvely 
create 
a 
way 
for 
people 
to 
view 
related 
tweets 
– 
it 
will 
something 
like 
#markeKng 
– 
more 
on 
this 
in 
search.
Anatomy 
of 
a 
Tweet 
31
Engage 
and 
grow 
your 
following 
— Listen! 
32 
— Set 
up 
simple 
searches 
that 
allow 
you 
to 
hear 
menKons 
of 
your 
company 
— Twi9er 
is 
a 
real-­‐Kme 
opportunity 
to 
listen 
in 
on 
the 
conversaKons 
of 
200 
million 
users 
— Serve 
as 
a 
resource 
— Provide 
informaKon 
that 
helps 
your 
target 
audience 
in 
a 
quick, 
easy-­‐to-­‐use 
format
Engage 
and 
grow 
your 
following 
— Follow 
people 
– 
they 
might 
follow 
you 
back 
— Add 
Twi9er 
link 
to 
your 
website 
homepage 
— Include 
Twi9er 
icon 
on 
ALL 
materials 
that 
reach 
your 
target 
market 
33
34
35
36
37
38
39
40
41
LinkedIn 
— The 
world’s 
largest 
professional 
network 
with 
over 
175 
million 
registered 
members 
and 
growing 
rapidly. 
— Connects 
you 
to 
your 
trusted 
contacts 
and 
helps 
you 
exchange 
knowledge, 
ideas, 
and 
opportuniKes 
with 
a 
broader 
network 
of 
professionals. 
42
Engaging 
on 
LinkedIn 
– 
Status 
Updates 
43 
— Share 
links 
to 
interesKng 
arKcles, 
websites 
or 
video 
you 
have 
found 
that 
some 
individuals 
in 
your 
network 
might 
appreciate. 
Try 
to 
use 
words 
that 
grab 
the 
readers 
and 
encourage 
them 
to 
click 
the 
link. 
— Pose 
a 
quesKon 
that 
could 
lead 
to 
solving 
a 
problem 
you 
have, 
like: 
"Anyone 
know 
about…?” 
43
Business 
Pages 
— Central 
hub 
where 
millions 
of 
LinkedIn 
members 
can 
go 
to 
keep 
in 
the 
loop 
on 
company 
news, 
products 
and 
services, 
business 
opportuniKes, 
and 
job 
openings. 
— Also 
perfect 
place 
to 
start 
conversaKon 
with 
your 
clients, 
prospecKve 
clients, 
job 
seekers, 
post 
company 
updates. 
— Post 
industry 
arKcles 
and 
fun 
facts. 
— These 
updates 
appear 
on 
your 
company 
page 
and 
also 
the 
pages 
of 
your 
followers. 
— Have 
followers 
Like 
your 
post 
so 
it 
goes 
viral. 
— AnalyKcs 
pages 
to 
see 
acKvity 
on 
the 
page. 
44 
44
45
46
47
What 
is 
it? 
— Pinterest 
is 
a 
“virtual 
pinboard” 
that 
lets 
people 
48 
share 
anything 
and 
any 
topic 
on 
the 
web 
that 
they 
find 
interesKng 
and 
beauKful 
– 
e.g., 
pictures, 
quotes, 
recipes, 
etc. 
— Centered 
around 
the 
social 
discovery 
of 
objects 
(as 
opposed 
to 
friends 
and 
family) 
— Content 
is 
organized 
in 
“Boards” 
and 
organized 
in 
categories. 
— Each 
piece 
of 
content 
is 
called 
a 
“Pin”
Examples 
of 
Pins 
49
Pinterest 
is 
one 
of 
the 
largest 
social 
media 
networks 
on 
the 
web. 
The 
network 
saw 
+4377% 
growth 
between 
May 
2011 
and 
May 
2012. 
50
51 
Mashable, 2013
Engaging 
on 
Pinterest 
— Build 
your 
brand 
out, 
share 
interesKng 
and 
relevant 
content, 
create 
engagement 
— Add 
products 
with 
prices 
to 
drive 
awareness 
— Service 
businesses 
can 
create 
posKngs 
with 
infographics 
that 
contains 
useful 
informaKon 
or 
a 
graphic 
with 
a 
quote 
— Post 
videos 
(hosted 
on 
YouTube) 
— Add 
links 
to 
your 
pins’ 
descripKons 
giving 
your 
business 
the 
benefit 
of 
your 
links 
carrying 
over 
with 
your 
pins 
when 
users 
re-­‐pin 
them 
52 
52
53
54
55
56
57 
57
What 
is 
Instagram? 
— Instagram 
is 
an 
online 
photo-­‐sharing, 
video-­‐sharing 
and 
social 
networking 
service 
that 
enables 
its 
users 
to 
take 
and 
share 
pictures 
and 
videos. 
— Photos 
can 
be 
manipulated 
using 
different 
filters 
— Photos 
can 
be 
automaKcally 
shared 
to 
other 
social 
networks. 
— People 
can 
“like” 
your 
photos 
and 
comment 
on 
them 
— You 
can 
follow 
people 
and 
they 
can 
follow 
you 
58
Instagram 
is 
also 
one 
of 
the 
fastest 
growing 
networks 
on 
the 
web, 
with 
a 
500% 
growth 
in 
the 
last 
year. 
59
Engaging 
with 
Instagram 
— Share 
interesKng, 
relevant 
and 
engaging 
images 
— Showcase 
your 
products 
— Create 
videos 
— Use 
Webstagram 
to 
find 
trending/popular 
hashtags 
and 
users 
— Use 
appropriate 
hashtags 
— Perform 
hashtag 
searches 
to 
find 
new 
users 
to 
follow 
60 
— Comment/like 
others’ 
photos
61
62
63
64
What 
is 
it? 
— Google+ 
is 
a 
social 
networking 
that 
is 
owned 
and 
operated 
by 
Google 
Inc. 
— Like 
Facebook 
– 
personal 
profiles 
and 
business 
pages 
65
Why 
use 
it? 
— No 
one 
loves 
Google 
more 
than 
Google. 
And, 
let’s 
be 
honest, 
you 
want 
Google 
to 
love 
your 
business 
and 
the 
content 
you 
produce 
too. 
If 
that’s 
not 
reason 
enough, 
I 
don’t 
know 
what 
is. 
— Increase 
your 
visibility 
and 
reach 
by 
offering 
great 
content 
on 
Google 
Plus 
that 
people 
will 
like 
and 
want 
to 
share 
— This 
will 
help 
with 
search 
engine 
opKmizaKon 
(SEO) 
66
Engaging 
with 
Google+ 
— Share 
lots 
of 
photos 
67 
— Think 
about 
your 
business 
– 
what 
images, 
charts, 
slides 
can 
you 
share 
to 
ignite 
conversaKons 
— Share 
fresh 
content, 
interact 
with 
fans, 
etc. 
— Promote 
your 
Google+ 
page 
on 
your 
blog 
and 
website 
— When 
you 
post 
a 
message, 
photo 
or 
link, 
ask 
your 
subscribes 
to 
share 
the 
content 
with 
their 
Circles
68
69
70
Blogs 
— Blog 
= 
‘web 
log’ 
— An 
online 
diary 
or 
journal 
— Anybody 
can 
be 
a 
content 
generator 
and 
an 
expert 
in 
their 
field 
— Can 
be 
setup 
within 
minutes 
online 
using 
WordPress 
71
Blog 
Content 
— Answer 
industry 
quesKons 
— Comment 
on 
industry 
news 
— Provide 
how-­‐to 
based 
content 
— Encourage 
readers 
to 
comment 
— Post 
1 
Kme 
per 
week 
if 
possible 
72
Engaging 
Customers 
with 
a 
Blog 
— Answer 
industry 
quesKons 
— Comment 
on 
industry 
news 
— Provide 
how-­‐to 
based 
content 
— Encourage 
readers 
to 
comment 
— Post 
consistently 
– 
1 
Kme 
per 
week, 
if 
possible 
73
74
75
76
77
Demographics 
-­‐ 
Facebook 
— 86% 
of 
Facebook 
users 
are 
age 
25 
and 
older 
— 81% 
have 
some 
college 
educaKon 
or 
bachelors/graduate 
degree 
— 58% 
earn 
$50,000 
or 
more 
78
Demographics 
-­‐ 
Twi9er 
— 81% 
of 
people 
on 
Twi9er 
are 
age 
25 
and 
older 
— 83% 
have 
some 
college 
educaKon 
or 
bachelors/graduate 
degree 
— 47% 
earn 
$50,000 
or 
more 
79
Demographics 
-­‐ 
LinkedIn 
— 96% 
of 
people 
on 
LinkedIn 
are 
age 
25 
and 
older 
— 87% 
have 
some 
college 
educaKon 
or 
bachelors/graduate 
degree 
— 71% 
earn 
$50,000 
or 
more 
80
Thank 
You! 
81 
Bridget 
Gibbons 
bridget@gibbonsdigital.com 
Gibbonsdigital.com 
@gibbonsdigital 
y.com/gibbonsdigital

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Social Media 101 for Nonprofits

  • 1. 1
  • 2. Social Media 2 — Why Use it? — We’ll cover • Facebook • Twi9er • LinkedIn • Pinterest • Instagram • Google+ • Blogs
  • 3. 3 Why use it?
  • 4. It’s the new SEO — Social Media OpKmizaKon (SMO) is the new SEO, or rather two halves of a whole. — SMO is the distribuKon of social objects (videos, blog posts, tweets, Facebook updates) so that they’re opKmized to rise to the top of any related search query, where and when it is performed. — Social media is included in Google’s algorithm for search engine results: Facebook and Google+ key — SEO + SMO = Amplified findability in the tradiKonal and social web. 4
  • 5. It’s Huge — Facebook: 1.23 billion acKve users — Twi9er: 500 million tweets sent per day — LinkedIn: 260 million users — YouTube: 1 billion users (4 billion views per day!) — Pinterest: 70 million users — Google+: 300 million monthly users — Instagram: 100 million users, 4 billion photos — Blogs: 66 million blogs, 346 million people readers each day 5
  • 6. It’s Growing — U.S. adults who use social media sites has risen from 8% to 72% since 2005. That’s an 800% increase. 6 (Pew Research Center) — Roughly 81% of SMBs are using social media, according to a LinkedIn study released Feb 2014, and of those that use social, 94% do so for markeKng purposes.
  • 7. It’s Real-­‐Time — Reveal the human side of a company, give it personality — Provide useful informaKon that people won’t get elsewhere (or at least not as quickly) — Respond to comments, complaints, requests real-­‐Kme — Have a plaeorm for announcing news, promoKons, events — Generate new business leads 7
  • 8. Gefng Started — Map out your strategy — Define your business goals and objecKves for social media 8 — Increase sales, brand awareness, engagement, drive traffic to your website, create a community on your page — IdenKfy your compeKKon and what disKnguishes you from your compeKKon — Define target audiences and key messages — Define categories/topics for social media updates
  • 9. Gefng Started — Create your plan – align with off-­‐line markeKng calendar — IdenKfy the most important keywords for your business. Use these consistently in all posts, tweets, updates. — Set-­‐up your profiles and pages and start posKng 9 — Ensure you have a consistent design/branding across all plaeorms — Measure and adjust – traffic, comments, leads, etc.
  • 10. Social Media Plan — Listen to what’s already out there: 10 — Set-­‐up Google Alerts for all your keywords, your compeKtors, your own company name, your personal name, etc. — Use Google Blog Search to find bloggers and other content creators in your space — Use Muck Rack to find journalists
  • 11. Social Media Plan — Create your Content Calendar For PosKng 11 — Define 5-­‐6 content categories — Set-­‐up a 3-­‐month calendar — Add your key offline events and any milestones, holidays, etc., — Align with your markeKng calendar — Content should be a mix of original content/images, news updates and curated content/images
  • 12. Social Media Plan — Set-­‐up Google AnalyKcs to monitor web traffic — All social media sites have analyKcs (except instagram) — Measure and adjust – traffic, comments, leads, etc. 12
  • 13. Why Use Facebook — Increase visibility — Connect with clients, donors, board members — Increase engagement — Promote your brand — Create a community — Promote and manage events 13
  • 14. Engage and grow your following — Write interesKng and relevant posts will encourage followers to engage with your posts 14 — Liking, commenKng and sharing are important — Facebook uses the level of engagement to determine how many people see your posts — Provide useful informaKon that people won’t get elsewhere (or at least not as quickly) — Respond to comments, complaints, requests real-­‐Kme — Have a plaeorm for announcing news, promoKons, events
  • 15. 15
  • 16. Engage and grow your following — Upload and invite your email list — Invite your friends — Run Facebook Ads — Hold contests/sweepstakes/giveaways/refer-­‐a-­‐friend 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. Twi9er — Microblogging site that enables users to send and read other users’ updates (known as tweets) — Text based posts 28 — 160 characters total — 20 for username, 140 for message text — Updates appear on the user’s profile page and are delivered to other users who have signed up to receive them (followers)
  • 29. Twi9er — An informaKonal tool – provides informaKon to others — A conversaKonal tool – respond to other people’s tweets and engage in dialogue — Great way to network and communicate with new and old contacts — You choose the message, not the recipient 29
  • 30. Twi9er -­‐ DefiniKons — Tweet -­‐ When you hit send on your 140 characters on twi9er it’s called a tweet or tweeKng — 30 Handle – your Twi9er name @GibbonsDigital – balance short with descripKve. — Follow – this is simply the act of adding someone to your list of people you are following – this makes their tweets show up on your homepage. — Replies – this is what it is called when someone writes a tweet directly at your handle -­‐ @GibbonsDigital cool post today blah blah – this is open an invite to engage with a follower. — Retweet – this is a tacKc of republishing someone else’s tweet – the original tweet along with author stays in tact, but you are basically showing someone’s tweet to your followers – many people find this a great way to add content and acknowledge good stuff from the folks they follow — DM – this is a message that is sent directly to another user. They must be following you for you to DM them, but this is a very useful tool for private messages and generally a good choice when you start going back and forth with someone on something your enKre base of followers might not find interesKng. — Hashtag – this is a way people categorize tweets so that others might use the same tag and effecKvely create a way for people to view related tweets – it will something like #markeKng – more on this in search.
  • 31. Anatomy of a Tweet 31
  • 32. Engage and grow your following — Listen! 32 — Set up simple searches that allow you to hear menKons of your company — Twi9er is a real-­‐Kme opportunity to listen in on the conversaKons of 200 million users — Serve as a resource — Provide informaKon that helps your target audience in a quick, easy-­‐to-­‐use format
  • 33. Engage and grow your following — Follow people – they might follow you back — Add Twi9er link to your website homepage — Include Twi9er icon on ALL materials that reach your target market 33
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  • 42. LinkedIn — The world’s largest professional network with over 175 million registered members and growing rapidly. — Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuniKes with a broader network of professionals. 42
  • 43. Engaging on LinkedIn – Status Updates 43 — Share links to interesKng arKcles, websites or video you have found that some individuals in your network might appreciate. Try to use words that grab the readers and encourage them to click the link. — Pose a quesKon that could lead to solving a problem you have, like: "Anyone know about…?” 43
  • 44. Business Pages — Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuniKes, and job openings. — Also perfect place to start conversaKon with your clients, prospecKve clients, job seekers, post company updates. — Post industry arKcles and fun facts. — These updates appear on your company page and also the pages of your followers. — Have followers Like your post so it goes viral. — AnalyKcs pages to see acKvity on the page. 44 44
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  • 48. What is it? — Pinterest is a “virtual pinboard” that lets people 48 share anything and any topic on the web that they find interesKng and beauKful – e.g., pictures, quotes, recipes, etc. — Centered around the social discovery of objects (as opposed to friends and family) — Content is organized in “Boards” and organized in categories. — Each piece of content is called a “Pin”
  • 50. Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012. 50
  • 52. Engaging on Pinterest — Build your brand out, share interesKng and relevant content, create engagement — Add products with prices to drive awareness — Service businesses can create posKngs with infographics that contains useful informaKon or a graphic with a quote — Post videos (hosted on YouTube) — Add links to your pins’ descripKons giving your business the benefit of your links carrying over with your pins when users re-­‐pin them 52 52
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  • 58. What is Instagram? — Instagram is an online photo-­‐sharing, video-­‐sharing and social networking service that enables its users to take and share pictures and videos. — Photos can be manipulated using different filters — Photos can be automaKcally shared to other social networks. — People can “like” your photos and comment on them — You can follow people and they can follow you 58
  • 59. Instagram is also one of the fastest growing networks on the web, with a 500% growth in the last year. 59
  • 60. Engaging with Instagram — Share interesKng, relevant and engaging images — Showcase your products — Create videos — Use Webstagram to find trending/popular hashtags and users — Use appropriate hashtags — Perform hashtag searches to find new users to follow 60 — Comment/like others’ photos
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  • 65. What is it? — Google+ is a social networking that is owned and operated by Google Inc. — Like Facebook – personal profiles and business pages 65
  • 66. Why use it? — No one loves Google more than Google. And, let’s be honest, you want Google to love your business and the content you produce too. If that’s not reason enough, I don’t know what is. — Increase your visibility and reach by offering great content on Google Plus that people will like and want to share — This will help with search engine opKmizaKon (SEO) 66
  • 67. Engaging with Google+ — Share lots of photos 67 — Think about your business – what images, charts, slides can you share to ignite conversaKons — Share fresh content, interact with fans, etc. — Promote your Google+ page on your blog and website — When you post a message, photo or link, ask your subscribes to share the content with their Circles
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  • 71. Blogs — Blog = ‘web log’ — An online diary or journal — Anybody can be a content generator and an expert in their field — Can be setup within minutes online using WordPress 71
  • 72. Blog Content — Answer industry quesKons — Comment on industry news — Provide how-­‐to based content — Encourage readers to comment — Post 1 Kme per week if possible 72
  • 73. Engaging Customers with a Blog — Answer industry quesKons — Comment on industry news — Provide how-­‐to based content — Encourage readers to comment — Post consistently – 1 Kme per week, if possible 73
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  • 78. Demographics -­‐ Facebook — 86% of Facebook users are age 25 and older — 81% have some college educaKon or bachelors/graduate degree — 58% earn $50,000 or more 78
  • 79. Demographics -­‐ Twi9er — 81% of people on Twi9er are age 25 and older — 83% have some college educaKon or bachelors/graduate degree — 47% earn $50,000 or more 79
  • 80. Demographics -­‐ LinkedIn — 96% of people on LinkedIn are age 25 and older — 87% have some college educaKon or bachelors/graduate degree — 71% earn $50,000 or more 80
  • 81. Thank You! 81 Bridget Gibbons bridget@gibbonsdigital.com Gibbonsdigital.com @gibbonsdigital y.com/gibbonsdigital