Pinterest for business and personal
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Pinterest for business and personal

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Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people ...

Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.

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    Pinterest for business and personal Pinterest for business and personal Presentation Transcript

    • Topics   — Background   — What  is  Pinterest   — Stats  and  the  Buzz   — Ge6ng  Started   — How  to  use  it   — Wrap-­‐up  2
    • Background   —  Development  of  Pinterest  began  in  December  2009,  and   the  site  launched  in  March  2010,  used  to  be  on  an   invitaHon  only  basis,  but  no  more.  3
    • Pinterest  Co-­‐Founders   Ben  Silbermann   and  Evan  Sharp:   “We  wanted  to   create  a  place   where  you  can  go   to  upload  or   collect  things  on   the  web  and   simply  organize  it   the  way  you  want   to.”    4
    • What  is  it?   —  Pinterest  is  a  “virtual  pinboard”  that  lets  people   share  anything  and  any  topic  on  the  web  that   they  find  interesHng  and  beauHful  –  e.g.,  pictures,   quotes,  recipes,  etc.     —  Conceptually  similar  to  social  bookmarking  sites.   —  Content  is  organized  in  “Boards”  and  organized  in   categories.     —  Each  piece  of  content  is  called  a  “Pin”   5
    • Examples  of  Pins  6
    • What  is  it?   —  People  can  “like”  your  pins  and  they  can  “repin”   them  on  their  boards,  comment  on  them  and   share  on  Facebook  and  TwiVer.   —  You  can  follow  people  and  they  can  follow  you.     And  they  can  just  follow  one  of  your  boards  if   they  choose.   7
    • Pinterest  is  one  of  the  largest  social  media  networks  on  the  web.  The  network  saw  +4377%  growth  between  May  2011  and  May  2012.  8
    • In  the  news…  9
    • TechCrunch, 201210
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    • Mashable, 2012 13
    • What  are  people  pinning?   Mashable, March 2012 14
    • Pins  by  Method   15
    • Ge6ng  Started   16
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    • AnalyHcs  for  Business  Page  ‹#› 53
    • Pins  ‹#› 54
    • Repins  ‹#› 55
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    • Add  Pinterest  Icon  to  your  website  hVp://pinterest.com/about/goodies/   58
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    • Engaging  on  Pinterest  —  Build  your  brand  out,  share  interesHng  and  relevant   content,  create  engagement  —  Add  products  with  prices  to  drive  awareness    —  Service  businesses  can  create  posHngs  with  infographics   that  contains  useful  informaHon  or  a  graphic  with  a  quote  —  Post  videos  (hosted  on  YouTube)  —  Add  links  to  your  pins’  descripHons  giving  your  business   the  benefit  of  your  links  carrying  over  with  your  pins   when  users  re-­‐pin  them   63
    • Engaging  with  Pinterest   —  Run  compeHHons  where  the  winner  is  the  user  who  pins   the  best  pictures  or  has  the  Pinterest  board  with  the  best   collecHon  of  pins.   —  Run  offers  -­‐  Pin  images  of  offers,  giveaways,  discounts   from  your  website  and  detail  your  offer  in  the   descripHon,  or  you  can  create  images  exclusively  for   Pinterest  where  everything  about  the  offer  is  wriVen  on   the  image.    64
    • Engaging  with  Pinterest   —  So  make  sure  you  add  at  one  or  more  shareable  image  to   every  page  of  your  website  so  your  readers  get  to  choose   their  favorite  image  to  pin.   —  Find  the  most  shared  images  on  Pinterest  and  get  to   know  who’s  sharing  them.  You  need  to  do  this  regularly   to  improve  your  own  Pinterest  markeHng  strategy.  65
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    • hVp://woobox.com/pinterest   75
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    • Monitor  Your  Google  AnalyHcs   77
    • Thank  You!   Bridget  Gibbons   bridget@gibbonsdigital.com   Gibbonsdigital.com   @gibbonsdigital   i.com/gibbonsdigital