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Leveraging	  The	  Orion	  Resource	  Group	  Communications	  Center	  to	  Achieve	  Your	  Business	  Objectives	  Best...
Topics	  §  Members	  Share	  Business	  Objectives	  §  Social	  Media	  /	  Internet	  Content	  Sharing	  is	  King	 ...
Social	  Media	  /	  Internet	  Content	  Sharing	  -­‐	  The	  Numbers	  Rock!	  §  Facebook:	  1,000,000,000	  active	 ...
Demographics	  -­‐	  Facebook	  §  86%	  of	  Facebook	  users	  are	  age	  25	  and	  older	  §  81%	  have	  some	  c...
Demographics	  -­‐	  Twitter	  §  81%	  of	  people	  on	  Twitter	  are	  age	  25	  and	  older	  §  83%	  have	  some...
Communications	  Center	  Best	  Practices	  	  §  Rick	  Baue	  –	  How	  to	  use	  the	  Orion	  Communications	  Cent...
Communications	  Center	  Best	  Practices	  §  Write	  interesting	  and	  relevant	  posts,	  this	  will	  encourage	 ...
Communications	  Center	  Best	  Practices	  §  Typically	  blog	  posts	  that	  are	  original	  content	  range	  from...
Communications	  Center	  Best	  Practices	  §  Pose	  Engaging	  Questions	  -­‐	  At	  the	  end	  of	  a	  post,	  pos...
Content	  for	  the	  OCC	  Home	  Pages	  §  There	  are	  2	  home	  pages	  –	  one	  that	  the	  public	  sees	  and...
Achieving	  Your	  Business	  Objectives	  by	  Using	  the	  Communications	  Center	  §  Give	  your	  business	  a	  v...
Business	  Objectives	  for	  Using	  the	  Communications	  Center	  Shared	  by	  Attendees	  at	  5/8/13	  Session	  §...
Give	  Your	  Business	  a	  Voice	  §  Write	  a	  blog	  post	  –	  humanize	  your	  business	  and	  show	  its	  per...
14You	  can	  add	  your	  own	  article	  
15
16
Increase	  Visibility	  for	  your	  Business	  §  Post	  on	  your	  Facebook	  business	  page	  to	  spread	  your	  m...
18
Create	  a	  Repository	  of	  Good	  Content	  §  Post	  great	  quality	  articles	  that:	  Ê  Answer	  industry	  qu...
Create	  a	  Repository	  of	  Good	  Content	  §  Provide	  information	  that	  helps	  your	  target	  audience	  in	 ...
21
Broaden	  Your	  Referral	  Network	  §  Connecting	  with	  others	  through	  LinkedIn	  Groups,	  participating	  in	 ...
23 ‹#›
Establish	  Yourself	  as	  a	  Thought	  Leader	  	  §  Carve	  out	  a	  niche	  for	  yourself	  	  §  Write	  conten...
25
Establish	  Yourself	  as	  a	  Thought	  Leader	  	  §  Create	  a	  YouTube	  video	  -­‐	  a	  great	  way	  to	  star...
27
White	  Papers	  and	  eBooks	  §  Need	  to	  be	  set-­‐up	  on	  	  your	  website	  or	  blog	  §  Add	  a	  link	  ...
29
Questions?	  30
Communications	  Center	  Challenge	  §  We	  encourage	  all	  members	  to	  enter	  their	  profile	  information	  on	...
Next	  Steps	  -­‐  Presentation	  will	  be	  made	  available	  to	  all	  Orion	  members	  after	  today’s	  meeting	 ...
Thank	  You!	  Presentation	  is	  currently	  available	  here:	  Slideshare.net/gibbonsdigital	  33
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Orion Resource Group - Communications Center Training

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Transcript of "Orion Resource Group - Communications Center Training"

  1. 1. Leveraging  The  Orion  Resource  Group  Communications  Center  to  Achieve  Your  Business  Objectives  Best  Practices  May  8,  2013  
  2. 2. Topics  §  Members  Share  Business  Objectives  §  Social  Media  /  Internet  Content  Sharing  is  King  §  Best  Practices  for  the  Orion  Communications  Center  §  Achieving  Your  Business  Objectives  Ê  Give  your  business  a  voice  Ê  Increase  visibility  for  your  business  Ê  Create  a  repository  of  curated  content  that  is  important  and  relevant  to  your  industry  Ê  Broaden  your  network  of  referral  sources  Ê  Establish  yourselves  as  a  thought  leader  in  your  industry  Ê  Other  ideas  §  Orion  Communications  Center  Challenge  2
  3. 3. Social  Media  /  Internet  Content  Sharing  -­‐  The  Numbers  Rock!  §  Facebook:  1,000,000,000  active  users    §  Twitter:  175,000,000  active  users  §  LinkedIn:    150,000,000  registered  users  §  Pinterest:    8,000,000  active  users  §  Blogs:  346,000,000  people  read  blogs  every  day  §  YouTube:  800,000,000  unique  visitors  last  month  §  Forums:  300,000,000  monthly  users  3
  4. 4. Demographics  -­‐  Facebook  §  86%  of  Facebook  users  are  age  25  and  older  §  81%  have  some  college  education  or  bachelors/graduate  degree  §  58%  earn  $50,000  or  more  4
  5. 5. Demographics  -­‐  Twitter  §  81%  of  people  on  Twitter  are  age  25  and  older  §  83%  have  some  college  education  or  bachelors/graduate    degree  §  47%  earn  $50,000  or  more  5
  6. 6. Communications  Center  Best  Practices    §  Rick  Baue  –  How  to  use  the  Orion  Communications  Center  6
  7. 7. Communications  Center  Best  Practices  §  Write  interesting  and  relevant  posts,  this  will  encourage  readers  to  engage  with  your  posts  §  Start  With  An  Engaging  Opener  –  something  that’ll  ignite  the  reader’s  curiosity,  motivate  their  thought  process  and  get  them  engaged.  Make  your  opener  funny,  insightful,  witty  and  outrageous  if  need  be.  §  Write  in  your  speaking  voice,  as  though  you’re  chatting  with  friends.    §  Make  the  content  graphically  vivid  -­‐  Paint  a  picture  with  your  words,  and  draw  people  into  the  scene  you’re  painting.  §  Provide  a  Conclusion  –  sum  up  the  essence  of  your  article  in  a  short  conclusion.  Your  conclusion  should  ideally  tie  up  your  points  together  and  provide  a  short  glimpse  of  what  the  article  is  all  about.  7
  8. 8. Communications  Center  Best  Practices  §  Typically  blog  posts  that  are  original  content  range  from  300  to  500  words.      §  Always  include  a  catchy,  relevant  image  with  your  post  §  Images  should  be  obtained  from  “royalty-­‐free”  or  “creative  commons”    image  sites  8
  9. 9. Communications  Center  Best  Practices  §  Pose  Engaging  Questions  -­‐  At  the  end  of  a  post,  pose  a  brain-­‐stimulating  question.    §  Get  other  members  to  offer  tips  -­‐  It  could  be  a  problem  that  you’re  facing,  or  something  your  customer  is  facing.    §  Provide  useful  information  that  people  won’t  get  elsewhere  (or  at  least  not  as  quickly)  §  Post  best  practices  articles,  tips,  resources,  etc.  §  Respond  to  comments  §  Use  Communications  Center  as  a  platform  for  announcing  news  in  the  industry,  related  businesses,  promotions,  events,  etc.  9
  10. 10. Content  for  the  OCC  Home  Pages  §  There  are  2  home  pages  –  one  that  the  public  sees  and  one  that  only  members  see  §  Content  for  each  of  these  home  pages  will  be  selected  on  a  rotating  basis  from  posts  submitted  by  members.    At  first,  we  will  select  from  whatever  member  posts  have  been  submitted  and  promote  them  to  the  home  pages  §  Once  we  have  a  higher  volume  of  content,  posts    for  the  home  page  will  be  selected  from  member  posts,  but  we’ll  also  look  to  have  varied  points  of  view/angles  on  the  posts  such  as:  Ê  Member  Spotlight  -­‐  highlight  one  member,  brief  bio  and  accomplishments  Ê  Member  Education  post  -­‐  e.g.,  resource  website,  book,  online  training  opportunities,  etc.  Ê  Industry  News  Ê  Member  Event  -­‐  promote  upcoming  event  or  images  from  prior  event  Ê  Video  Post  -­‐  curated  from  videos  posted  by  members  Ê  Editorial  Post    -­‐  e.g.,  member  commenting  on  relevant  industry  topic  Ê  Tips  and  Advice  -­‐  e.g.,  10  ways  to  evaluate  a  home  care  provider  Ê  Innovation  -­‐  e.g.,  interesting  iPad  app,  etc.  10
  11. 11. Achieving  Your  Business  Objectives  by  Using  the  Communications  Center  §  Give  your  business  a  voice  §  Increase  visibility  for  your  business  §  Create  a  repository  of  curated  content  that  is  important  and  relevant  to  your  industry  §  Broaden  your  network  of  referral  sources  §  Establish  yourself  as  a  thought  leader  in  your  industry  §  Other  ideas  11
  12. 12. Business  Objectives  for  Using  the  Communications  Center  Shared  by  Attendees  at  5/8/13  Session  §  Grow  business  §  Do  own  sourcing  of  member  connections  and  information  without  having  to  call  Henry  §  Pilot  social  media  in  a  safe,  secure  and  friendly  environment  with  Orion  constituents  §  Build  a  linkage  between  Orion’s  brand  and  member’s  brand.    Look  to  leverage  that  bond  once  the  OCC  opens  up  feeds  to  other  social  media  channels  12
  13. 13. Give  Your  Business  a  Voice  §  Write  a  blog  post  –  humanize  your  business  and  show  its  personality  §  Guest  post  on  other  relevant  blogs  -­‐  a  great  way  to  get  your  business  out  there  §  Repost  your  blog  posts  in  the  Communications  Center  -­‐  a  perfect  way  to  distribute  your  content  more  widely  §  Use  the  Communications  Center  as  your  blog  if  you  don’t  have  one  13
  14. 14. 14You  can  add  your  own  article  
  15. 15. 15
  16. 16. 16
  17. 17. Increase  Visibility  for  your  Business  §  Post  on  your  Facebook  business  page  to  spread  your  message  and  your  logo  across  people’s  newsfeed  §  Post  on  other  blogs  and  forums-­‐    provides  you  an  opportunity  to  extend  the  reach/visibility  of  your  brand  §  Post  important  updates  about  your  business  to  the  Communications  Center  that  you  think  may  be  of  interest  to  other  members  §  Post  images  after  events  that  your  business  participated  in  17
  18. 18. 18
  19. 19. Create  a  Repository  of  Good  Content  §  Post  great  quality  articles  that:  Ê  Answer  industry  questions  Ê  Contain  industry  news  Ê  Provide  how-­‐to  based  content  Ê  Encourage  readers  to  comment  19
  20. 20. Create  a  Repository  of  Good  Content  §  Provide  information  that  helps  your  target  audience  in  a  quick,  easy-­‐to-­‐use  format  §  Twitter  and  LinkedIn  are  great  channels  for  distributing  articles  written  by  others  §  The  Communications  Center  is  a  perfect  place  for  sharing  relevant,  informative  articles  that  you  have  found  with  other  members  20
  21. 21. 21
  22. 22. Broaden  Your  Referral  Network  §  Connecting  with  others  through  LinkedIn  Groups,  participating  in  Forums,  etc.,  is  a  great  way  to  grow  your  connections  and  increase  the  likelihood  of  referrals  §  Being  actively  involved  in  the  Communications  Center  by  sharing  content  and  information  is  a  great  way  to  build  trusted  relationships  with  other  members  §  Post  a  business  event  to  the  Center’s  calendar  and  reach  out  to  invite  other  members,  if  appropriate  §  Use  the  directory  to  find  members  to  collaborate  with  22
  23. 23. 23 ‹#›
  24. 24. Establish  Yourself  as  a  Thought  Leader    §  Carve  out  a  niche  for  yourself    §  Write  content  that  takes  a  stand  –  be  clear,  direct  and  definitive  –  be  the  expert  on  your  topic  §  Be  controversial  (but  not  too  controversial)  –  these  posts  spark  discussion  and  debate    24
  25. 25. 25
  26. 26. Establish  Yourself  as  a  Thought  Leader    §  Create  a  YouTube  video  -­‐  a  great  way  to  start  building  up  content  that’s  authoritative    §  Compose  White  Papers  and  mini  eBooks  focused  on  your  area  of  expertise  §  Post  these  articles  and  videos  to  the  Communications  Center  and  let  everyone  know  they’re  available  as  a  resource  26
  27. 27. 27
  28. 28. White  Papers  and  eBooks  §  Need  to  be  set-­‐up  on    your  website  or  blog  §  Add  a  link  to  the  OCC  as  you  would  to  a  blog  post  or  any  other  article  28
  29. 29. 29
  30. 30. Questions?  30
  31. 31. Communications  Center  Challenge  §  We  encourage  all  members  to  enter  their  profile  information  on  the  OCC  by  May  10th.  §  We  will  be  conducting  an  “incentive  challenge”  for  members  to  explore  and  become  familiar  with  all  the  features/functions  that  the  OCC  offers  §  Will  likely  consist  of  scavenger  hunt,  which  requires  members  to  access  all  the  different  sections  of  the  OCC  and  take  some  sort  of  action  to  complete  the  hunt  §  We  will  reward  those  who  participate  and  there  will  be  one  “winner”    §  Further  details  will  be  forthcoming  soon!  31
  32. 32. Next  Steps  -­‐  Presentation  will  be  made  available  to  all  Orion  members  after  today’s  meeting  -­‐  Look  for  CC  Challenge  coming  soon  -­‐  Direct  questions  after  today  to  the  team  -­‐  Henry  is  point  of  contact  for  questions/comments  on  functionality  -­‐  Iris  is  point  of  contact  for  content  questions,  guidance,  etc.  32
  33. 33. Thank  You!  Presentation  is  currently  available  here:  Slideshare.net/gibbonsdigital  33
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