Notch up your online presence

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Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking …

Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy. Improve your access to job postings and company research, share and demonstrate your expertise, and implement a professional online presence to connect with hiring managers, recruiters and career contacts.

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  • 1. Topics   •  Defini&on  of  Social  Media   •  Why  Use  it?   •  Create  Your  Plan   •  Expand  Your  Network   •  Build  Your  Presence   •  Keep  It  Current  2
  • 2. Defini&on   — Social  media  -­‐  primarily  web  and  mobile-­‐based   tools  for  sharing  and  discussing  informa&on   among  human  beings.  3
  • 3. It’s  Huge   —  Facebook:  1,000,000,000  ac&ve  users     —  TwiSer:  175,000,000  ac&ve  users   —  LinkedIn:    150,000,000  registered  users   —  Pinterest:    8,000,000  ac&ve  users   —  Blogs:  346,000,000  people  read  blogs  every  day   —  YouTube:  800,000,000  unique  visitors  last  month  4
  • 4. Why  use  it?    It’s  Essen&al!     —  One  in  five  hiring  managers  conduct  background  searches   using  social  networks,  primarily  Facebook  (Mashable)   —  65%  of  all  openings  are  filled  through  internal  movement   or  referrals  (CareerXroads  2012  Report)  5
  • 5. Gebng  Started   —  Create  Your  Plan   —  Do  Your  Research   —  Build  Your  Presence   —  Keep  it  Current  6
  • 6. Create  Your  Plan   —  Listen  to  what’s  being  said  in  your  industry   —  Technora&  and  Google  Blogsearch   —  YouTube  to  see  who’s  talking  about  your  area  of  interest   —  TwiSer  for  relevant  conversa&ons   —  LinkedIn  and  Facebook  for  groups  and  company  pages    7
  • 7. Create  a  Plan,  cont.   —  Define  your  brand  -­‐  be  consistent   —  Values  –  What’s  important  to  you?   —  Posi&oning  –  What  differen&ates  you?   —  Visual  iden&ty  –  Colors,  style,  avatar   —  Key  messages  and  voice  –  What  do  you  want  to   communicate?    Simplicity  is  key   —  Your  story  –  How  you  connect  in  a  compelling  and   authen&c  way,  making  you  memorable  8
  • 8. Do  Your  Research   —  Iden&fy  the  companies  you’re  interested  in   —  Search  to  find  people  working  for  these  companies   —  LinkedIn  Profiles  and  Company  Page  –  connect  with  people   and  join  relevant  groups   —  Google,  Bing,  Yahoo  search   —  Facebook  company  pages     —  TwiSer  9
  • 9. Do  Your  Research  and  Connect   —  Connect  with  them!   —  Social  media  has  broken  down  barriers,  messaging   someone  you’re  not  friends  with  is  OK   —  Do  your  homework  on  the  company  and  the  person  your   contac&ng,  crah  a  message  that  states  your  interest,   without  asking  for  a  job  (at  first)   —  Eventually  ask  if  there  are  open  posi&ons  10
  • 10. Build  a  Powerful  Presence   —  Create  a  content  calendar  which  defines  what  you’ll  post   about  and  when  (e.g.,  Monday,  Wednesday,  Friday)   —  Interviews,  how-­‐to,  new  informa&on,  Lists,  etc.   —  Post  videos  occasionally   —  Create  new  content  regularly   —  Write  brief  pieces  with  lots  of  visual  breaks  for  people  to   absorb   —  Images  draw  people’s  aSen&on  –  at  least  1  graphic  per   post   —  Write  passionately!  11
  • 11. Build  a  Powerful  Presence,  cont.   —  Create  a  Facebook  Page  and  TwiSer  Accounts   —  Complete  the  profile   —  Leverage  your  branding  (colors,  avatar)   —  FB:  Connect  with  as  many  friends  as  possible  –  you  can  use   your  email  list  to  invite  people  to  “Like”  you   —  TwiSer:    Follow  relevant  people   —  Clean  up  your  exis&ng  personal  Facebook  profile  and   TwiSer  Accounts  –  Hiring  managers  WILL  look  at  these  12
  • 12. Build  a  Powerful  Presence   —  Blog  -­‐  Set-­‐up  a  blog  that  centers  around  you  exper&se   and  your  passion   —  Use  Wordpress.org  or  Wordpress.com  (beginners)   —  Select  a  theme  (template)  that  reflects  your  brand   —  Buy  an  appropriate  domain  name   —  Your  “About”  page  should  be  about  you  and  your   professional  background   —  Make  it  easy  to  comment  on  your  site,  easy  to  subscribe   —  Use  easy  to  read  fonts  13
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  • 14. Build  a  Powerful  Presence,  cont.   —  Post  updates  on  FB  and  Tweet   —  Tweet  your  blog  posts  –  leverage  exis&ng  content   —  Connect  with  recruiters  on  TwiSer   —  Comment  and  ask  ques&ons  on  other  blogs  to  build   awareness  and  establish  your  credibility   —  Subscribe  to  blogs  that  post  jobs,  i.e.,  Mashable.com  15
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  • 18. Build  a  Powerful  Presence,  cont.   —  Create  a  video  resume  -­‐  they  serve  as  a  differen&ator  in   the  recrui&ng  process   —  Keep  it  short  –  1  to  2  minutes   —  Describe  the  value  you  can  contribute  to  a  given  posi&on,   explain  why  you’re  the  best  person  for  the  job  and  talk   about  your  background  in  a  story-­‐like  format   —  hSp://www.youtube.com/watch?v=0oHhD3Bk9Uc  19
  • 19. Pinterest  -­‐  What  is  it?   —  Pinterest  is  a  “virtual  pinboard”  that  lets  people   share  anything  and  any  topic  on  the  web  that   they  find  interes&ng  and  beau&ful  –  e.g.,  pictures,   quotes,  recipes,  etc.     —  Conceptually  similar  to  social  bookmarking  sites.   —  Content  is  organized  in  “Boards”  and  organized  in   categories.     —  Each  piece  of  content  is  called  a  “Pin”   20
  • 20. Examples  of  Pins  21
  • 21. Pinterest  is  one  of  the  largest  social  media  networks  on  the  web.  The  network  saw  +4377%  growth  between  May  2011  and  May  2012.  22
  • 22. How  to  use  it   —  Pin  your  resume   —  Create  a  resume  pin  board   —  Follow  career  experts   —  Link  to  your  Pinterest  resume  (Facebook,  LinkedIn)   —  One  more  tool  for  your  arsenal  ‹#› 23
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  • 24. ‹#› 25
  • 25. LinkedIn  —  LinkedIn  –  80%  of  employers  use  for  pre-­‐screening  —  The  world’s  largest  professional  network  with  over  175   million  registered  members  and  growing  rapidly.    —  Connects  you  to  your  trusted  contacts  and  helps  you   exchange  knowledge,  ideas,  and  opportuni&es  with  a   broader  network  of  professionals.  —  hSp://www.youtube.com/watch?v=ZVlUwwgOfKw  
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  • 29. Profiles  —  First  step  in  controlling  your  professional  iden&fy  online.  —  Authorita&ve  source  on  your  career.   —  Represents  your  career  accomplishments  and  opens  the   door  to  new  opportuni&es.  —  Communicates  your  professional  brand.  —  Enables  people  to  connect  and  reconnect  with  you.  —  100%  complete  profile  contains  an  execu&ve  summary,   your  skill  set,  educa&on,  3  recent  posi&ons  and  3   recommenda&ons.   33
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  • 33. Profile  -­‐  Basic  Informa&on  —  Gives  snapshot  of  you  and  your  professional  brand.  —  Name  and  “other  name”  —  Professional  “Headline”  –  defaults  to  your  current  job   &tle,  but  you  can  customize  it  to  reveal  something  about   your  exper&se  and  personality.  —  Include  loca&on  and  industry  to  help  people  reconnect  or   reach  out  to  you  with  new  opportuni&es.  
  • 34. Edit  Basic  Informa&on     38
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  • 36. Profile  -­‐  Job  History  —  Add  at  least  3  recent  posi&ons.  —  If  you  company  isn’t  listed,  add  it.  —  Provide  details  on  your  responsibili&es.    This  drama&cally   helps  improve  search  results.   40
  • 37. Add  Prior  Posi&ons   41
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  • 39. Profile  -­‐  Educa&on  —  Include  detail  about  your  formal  educa&on.  Let’s  people   you’ve  known  in  the  past  connect  with  you.  —  Where  and  what  you’ve  studied  provides  insights  into   your  professional  exper&se.  —  Opens  up  valuable  connec&ons  to  Alumni,  Professors  or   others  with  similar  backgrounds.   43
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  • 41. Profile  –  Execu&ve  Summary  —  Your  chance  to  summarize    your  professional  brand.  —  Use  this  to  describe  your  specific  exper&se,  your  career   accomplishments,  and  professional  goals.  —  Let  some  personality  come  out  by  wri&ng  in  the  first   person  or  describing  the  aspects  of  your  job  that  you’re   most  passionate  about.  —  Include  keywords  that  describe  your  exper&se.    These   help  recruiters,  employers  and  poten&al  collaborators   find  you  when  searching  LinkedIn.   45
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  • 43. Profile  –  Recommenda&ons  —  Quick  way  for  people  to  get  a  sense  of  your  strengths  as  a   professional  and  for  you  to  help  out  your  connec&ons  in  a   few  simple  steps.  —  Click  on  “Asked  to  be  Endorsed”  on  any  posi&on  on  your   profile  and  select  which  connec&on  can  speak  to  your   work  at  that  posi&on.  —  They’ll  submit  a  brief  recommenda&on  for  your  approval.  —  You  can  control  which  recommenda&ons  to  display  by   clicking  “Manage”    —  3  recommenda&ons  required  to  have  a  100%  complete   profile.   47
  • 44. Profile  –  Recommenda&ons  —  Quick  way  for  people  to  get  a  sense  of  your  strengths  as  a   professional  and  for  you  to  help  out  your  connec&ons  in  a   few  simple  steps.  —  Click  on  “Asked  to  be  Endorsed”  on  any  posi&on  on  your   profile  and  select  which  connec&on  can  speak  to  your   work  at  that  posi&on.  —  They’ll  submit  a  brief  recommenda&on  for  your  approval.  —  You  can  control  which  recommenda&ons  to  display  by   clicking  “Manage”    —  3  recommenda&ons  required  to  have  a  100%  complete   profile.   48
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  • 46. Profile  –  Recommenda&ons  —  To  recommend  the  strong  work  of  a  colleague  or  business   partner,  visit  their  profile  and  click  “Recommend  this   person”  be  sure  to  include  specific  details  in  your   recommenda&on.  —  An  authen&c  recommenda&on  helps  people  to  get  a   sense  of  what  it’s  like  to  work  with  this  person.   50
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  • 48. Profile  –  Addi&onal  Informa&on  —  Include  addi&onal  informa&on  to  round  out  your  profile  —  Add  links  to  your  company  website  or  porvolio  to  let   people  see  more  of  your  professional  work.  —  Add  interests  beyond  your  career  and  any  groups  you  are   associated  with.  —  Touch  on  awards  or  honors  that  may  dis&nguish  your   educa&on.  —  Gives  clearer  picture  of  your  professional  iden&ty  and   helps  you  appear  in  search  results  when  people  are   searching  by  keyword.   52
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  • 51. Company  Pages  —  Central  hub  where  millions  of  LinkedIn  members  can  go  to   keep  in  the  loop  on  company  news,  products  and  services,   business  opportuni&es,  and  job  openings.  —  Also  perfect  place  to  start  conversa&on  with  your  customers,   prospec&ve  clients,  job  seekers,  post  company  updates.  —  Post  industry  ar&cles  and  fun  facts.  —  These  updates  appear  on    your  company  page  and  also  the   pages  of  your  followers.  —  Have  followers  Like  your  post  so  it  goes  viral.  —  Analy&cs  pages  to  see  ac&vity  on  the  page.   55
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  • 56. In  Summary  —  Cover  the  basics  –  100%  complete  profile  —  Get  meaningful  recommenda&ons  —  Post  updates  —  Join  groups  —  Use  value-­‐added  applica&ons  —  Become  an  expert  with  LinkedIn  Answers  —  Set  up  a  page  for  you  company  and  start  connec&ng     60
  • 57. Keep  It  Current   —  Post  new  content  and  status  updates  regularly   —  Con&nue  to  comment  on  other  blogs   —  Con&nue  to  listen  to  what’s  being  said  out  there   —  Make  it  easy  for  people  to  reach  you   —  Be  confident  and  consistent  61
  • 58. You’re  ready!   —  Integrate  social  media  and  the  tradi&onal  approach  –  add   all  your  social  media  links  to    your  resume!  62
  • 59. Thank  you!   Bridget  Gibbons   Bridget@GibbonsDigital.com   @gibbonsdigital   Fb.com/gibbbonsdigital   www.GibbonsDigital.com  63