Linked in 101

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Developing a basic presence on the top social network for professionals is important…but it’s just the first step. In this session, we’ll tap into LinkedIn’s powerful features that can help you find …

Developing a basic presence on the top social network for professionals is important…but it’s just the first step. In this session, we’ll tap into LinkedIn’s powerful features that can help you find that dream job, move up the career ladder, or drive more traffic to your business. Optimize your profile, showcase your work, share links and updates, join and participate in groups, research companies and competitors, and so much more. If you’re looking to build your personal brand or improve your B2B marketing, this is one class you can’t afford to miss!

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  • 1. LinkedIn  —  The  world’s  largest  professional  network  with  over  175  million  registered  members  and  growing  rapidly.    —  Connects  you  to  your  trusted  contacts  and  helps  you  exchange  knowledge,  ideas,  and  opportuniCes  with  a  broader  network  of  professionals.  —  hDp://www.youtube.com/watch?v=ZVlUwwgOfKw  
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  • 5. Profiles  —  First  step  in  controlling  your  professional  idenCfy  online.  —  AuthoritaCve  source  on  your  career.  —  Represents  your  career  accomplishments  and  opens  the  door  to  new  opportuniCes.  —  Communicates  your  professional  brand.  —  Enables  people  to  connect  and  reconnect  with  you.  —  100%  complete  profile  contains  an  execuCve  summary,  your  skill  set,  educaCon,  3  recent  posiCons  and  3  recommendaCons.  8
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  • 11. Profile  -­‐  Basic  InformaCon  —  Gives  snapshot  of  you  and  your  professional  brand.  —  Name  and  “other  name”  —  Professional  “Headline”  –  defaults  to  your  current  job  Ctle,  but  you  can  customize  it  to  reveal  something  about  your  experCse  and  personality.  —  Include  locaCon  and  industry  to  help  people  reconnect  or  reach  out  to  you  with  new  opportuniCes.  
  • 12. Edit  Basic  InformaCon    15
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  • 14. Profile  -­‐  Job  History  —  Add  at  least  3  recent  posiCons.  —  If  you  company  isn’t  listed,  add  it.  —  Provide  details  on  your  responsibiliCes.    This  dramaCcally  helps  improve  search  results.  18
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  • 17. Profile  -­‐  EducaCon  —  Include  detail  about  your  formal  educaCon.  Let’s  people  you’ve  known  in  the  past  connect  with  you.  —  Where  and  what  you’ve  studied  provides  insights  into  your  professional  experCse.  —  Opens  up  valuable  connecCons  to  Alumni,  Professors  or  others  with  similar  backgrounds.  21
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  • 19. Profile  –  RecommendaCons  —  Quick  way  for  people  to  get  a  sense  of  your  strengths  as  a  professional  and  for  you  to  help  out  your  connecCons  in  a  few  simple  steps.  —  Click  on  “Asked  to  be  Endorsed”  on  any  posiCon  on  your  profile  and  select  which  connecCon  can  speak  to  your  work  at  that  posiCon.  —  They’ll  submit  a  brief  recommendaCon  for  your  approval.  —  You  can  control  which  recommendaCons  to  display  by  clicking  “Manage”    —  3  recommendaCons  required  to  have  a  100%  complete  profile.   23
  • 20. Profile  –  RecommendaCons  —  Quick  way  for  people  to  get  a  sense  of  your  strengths  as  a  professional  and  for  you  to  help  out  your  connecCons  in  a  few  simple  steps.  —  Click  on  “Asked  to  be  Endorsed”  on  any  posiCon  on  your  profile  and  select  which  connecCon  can  speak  to  your  work  at  that  posiCon.  —  They’ll  submit  a  brief  recommendaCon  for  your  approval.  —  You  can  control  which  recommendaCons  to  display  by  clicking  “Manage”    —  3  recommendaCons  required  to  have  a  100%  complete  profile.   24
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  • 22. Profile  –  RecommendaCons  —  To  recommend  the  strong  work  of  a  colleague  or  business  partner,  visit  their  profile  and  click  “Recommend  this  person”  be  sure  to  include  specific  details  in  your  recommendaCon.  —  An  authenCc  recommendaCon  helps  people  to  get  a  sense  of  what  it’s  like  to  work  with  this  person.  26
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  • 25. 29 From Mashable
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  • 27. Inbox  —  Center  of  communicaCon  —  Take  acCon  on  messages  and  invitaCons  —  Flag,  delete,  archive  or  mark  messages  as  read  or  unread  —  Filter  messages  by  type  and  sort  by  name,  date,  or  subject  32
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  • 29. Search  —  Like  Google,  enter  a  keyword  —  Search  your  own  connecCons  and  groups.  —  Find  and  reconnect  with  people,  or  look  for  new  connecCons  by  company,  experCse,  or  educaCon.  —  Filter  search  results  by  powerful  facets  like  locaCon,  industry,  language,  and  more.  
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  • 33. ConnecCons  —  2nd  degree  are  friends  of  your  direct  contacts.    —  3rd  degree  are  friends  of  friends  of  your  direct  contacts.  —  Generally  cant  contact  3rd  degree  directly  unless  you  also  know  them  from  somewhere.    —  You  can  ask  for  an  IntroducCon  to  start  a  dialog  that  might  lead  to  either  of  you  inviCng  the  other.    —  Or  you  can  simply  join  a  group  that  they  belong  to  and  youll  be  able  to  contact  them  directly  and  any  other  member  of  the  group  39
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  • 35. Add  ConnecCons  —  You  can  ask  someone  to  join  your  network  by  sending  them  an  invitaCon  to  connect.    —  If  they  accept  your  invitaCon,  they  become  a  1st-­‐degree  connecCon.    —  Normally  recommend  that  you  only  send  invitaCons  to  people  you  know  well.    42
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  • 38. People  You  May  Know  —  Quickly  helps  you  find  people  and  build  professional  relaConships.  —  Find  people  from  the  home  page  or  under  the  Contacts,  Add  ConnecCons  menu  item.  —  You  can  ask  someone  you  recognize  to  connect,  remove  someone  you  don’t  know  (x)  or  click  through  to  their  profile  to  learn  more  about  them.  —  When  viewing  the  complete  list,  you  can  filter  by  where  they  work,  used  to  work  or  where  they  went  to  school.  —  You  can  assess  the  people  you  have  in  common.  45
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  • 41. Groups  —  Quickly  discover  the  most  popular  discussions  in  your  professional  groups.  —  Have  an  acCve  part  in  determining  the  top  discussions  by  liking  and  commenCng.  —  Follow  the  most  influenCal  people  in  your  groups  by  checking  the  Top  Influencers  board  or  clicking  their  profile  image  to  see  all  their  group  acCvity.  —  See  both  member-­‐generated  discussions  and  news  in  one  semng.  —  Easily  browse  previews  of  the  last  three  comments  in  a  discussion.  —  Find  interesCng  discussions  by  seeing  who  liked  a  discussion  and  how  many  people  commented.  49
  • 42. Groups  —  Click  on  Groups  Directory,  search  for  your  industry  or  a  career  keyword,  and  find  a  group  that  fits  your  interest.  —  Once  you’ve  been  accepted  to  the  group  you  can  share  relevant  content  by  starCng  a  discussion  or  posCng  a  link  in  the  share  box.  —  Sharing  consistently  is  a  good  way  to  quickly  idenCfy  yourself  as  an  expert  in  your  field  or  industry.  —  Click  on  your  photo  to  see  your  updates  as  well  as  what’s  changed  in  the  discussions  you’ve  started,  joined  or  followed.    —  Good  way  to  keep  track  of  discussions  most  important  to  you  and  your  career.  —  Aoer  sharing,  check  out  the  newest  discussions  in  the  slide  show  below,  and  cast  your  vote  by  liking  or  commenCng.  —  Under  each  discussion  you’ll  see  the  last  3  members  who  have  commented,  click  on  the  headline  to  see  all  comments.  
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  • 46. Groups  —  From  group  home  page,  see  which  members  are  most  influenCal  that  week,  click  through  to  learn  more  about  them,  and  follow  them.  —  By  following  them  you  can  stay  current  with  influenCal  group  members.  —  On  Members  tab  you  can  review  all  group  members,  see  how  closely  you’re  connected  to  them,  and  send  a  message.  —  You  can  review  new  members  or  search  for  specific  members.  —  Some  groups  feature  a  jobs  tab  where  you  can  review  jobs  posted  by  other  group  members,  or  post  a  job  of  your  own  to  increase  distribuCon  for  the  opening.  —  Click  on  the  search  tab  when  looking  for  a  specific  topic  across  all  discussions.  —  Under  the  More  tab,  you  can  control  semngs  for  distribuCons  from  the  group,  see  subgroups  for  more  focused  discussions  and  review  the  groups  public  profile.  
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  • 52. Jobs  —  LinkedIn  Jobs  helps  you  find  or  fill  that  next  job  using  the  power  of  your  network.  —  Job  seekers  can  uClize  inside  connecCons  at  potenCal  employers  to  help  land  their  dream  job.  —  Hiring  managers  can  tap  into  a  network  of  over  150  million  professionals  to  find  the  ideal  candidate  with  the  specific  skill  set  and  experience  needed.  61
  • 53. Jobs  —  UClize  the  advanced  job  search  to  take  that  first  step  towards  that  dream  job.    —  Along  with  specific  keywords  you  can  tailor  your  search  by  specifying  an  experience  level  or  job  Ctle  to  find  the  right  job  for  your  specific  situaCon  and  career  goals.  —  AddiConally,  you  can  refine  your  search  using  the  following  criteria:    —  LocaCon  —  Experience  level  —  Date  posted  —  Title  —  Company  —  Job  FuncCon  (ex:  WriCng  /  EdiCng)  —  Industry  (ex:  Entertainment)  
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  • 57. Jobs  -­‐  Search  —  Jobs  that  match  your  search  terms  and  filtering  criteria  will  be  returned  in  two  clickable  tabs:  —  LinkedIn  Jobs:  posiCons  posted  directly  on  LinkedIn,  including  exclusive  lisCngs  —  The  Web:  posiCons  from  partner  sites  all  over  the  web  —  Regardless  of  the  source,  LinkedIn  will  display  who  in  your  network  can  help  you  with  the  posiCon.  With  LinkedIn  you  can  reach  out  through  your  network  and  find  the  right  person  at  the  company  for  more  informaCon,  to  answer  any  quesCons,  or  even  introduce  you  to  the  hiring  manager.  —  Once  you’ve  returned  search  results,  if  you’d  like  to  expand  or  refine  your  query,  click  the  “refine  search  results”  buDon  and  make  changes  without  losing  the  informaCon  you’re  already  entered.  
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  • 60. Jobs  –  Referrals    —  Referrals  are  powerful  tools  that  will  help  you  get  your  foot  in  the  door.    —  Click  on  the  “Request  Referral”  buDon  to  see  whom  in  your  network  connects  you  to  the  job  poster.  Request  an  IntroducCon,  which  lets  you  contact  people  through  those  that  you  know.    —  If  you  want  to  contact  a  user  who  is  two  or  three  degrees  away  from  you,  you  can  request  an  introducCon  through  one  of  your  connecCons.    —  Your  connecCon  will,  in  turn,  decide  whether  to  forward  it  on  to  the  desired  recipient  (if  in  your  2nd  degree)  or  to  a  shared  connecCon  (if  in  your  3rd  degree).  
  • 61. Jobs  –  Forwarding  a  Job  —  See  a  job  that  you  think  would  be  a  perfect  fit  for  one  of  your  connecCons?    —  Click  the  “Email  this  job  to  a  friend”  buDon  and  pass  it  along.    —  You  never  know  -­‐  one  of  your  connecCons  may  return  the  favor  by  one  day  forwarding  you  an  interesCng  opportunity.  
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  • 64. Jobs  –  PosCng  a  Job  —  Discover  acCve  and  passive  job  candidates.  —  ADract  the  highest  quality  candidates  (rated  3-­‐to-­‐1  versus  job  boards  in  a  survey).  —  Get  viral  distribuCon:  jobs  are  forwarded  an  average  of  11  Cmes,  seen  400  Cmes  and  receive  30  applicaCons.  —  Discover  passive  candidates  with  proprietary  matching  technology.  —  Draw  aDenCon  to  your  opening  with  appearances  in  search  results  and  immediate  posCng  to  TwiDer.  —  Let  your  applicants  see  how  they’re  connected  to  the  company  for  high-­‐quality  referrals.  —  Review  all  candidates  with  a  simple  web  interface.  74
  • 65. Jobs  –  PosCng  a  Job  —  Candidates  can  apply  directly  for  the  job,  idenCfy  connecCons  who  work  at  your  company,  and  forward  the  job  to  their  connecCons.  —  You  can  specify  whether  or  not  to  include  your  picture,  and  a  link  to  your  profile  on  the  lisCng  so  that  candidates  in  your  network  can  reach  out  to  you  directly.  —  You  decide  if  you  want  to  receive  applicaCons  via  email  or  your  website.  —  Real-­‐Cme  profile  matching  across  LinkedIn  
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  • 67. Account  Semngs  —  From  this  page,  you  can:    —  Change  your  primary  email  and  password.  —  Compare  account  types  and  see  how  many  InMails  and  introducCons  you  have  leo.  —  Manage  any  jobs  or  LinkedIn  Ads  youve  purchased.  —  View  and  manage  semngs  for  your:  —  Profile  —  Email  Preferences  —  Group,  Companies  and  ApplicaCons  —  Account  77
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  • 70. Company  Pages  —  Central  hub  where  millions  of  LinkedIn  members  can  go  to  keep  in  the  loop  on  company  news,  products  and  services,  business  opportuniCes,  and  job  openings.  —  Also  perfect  place  to  start  conversaCon  with  your  customers,  prospecCve  clients,  job  seekers,  post  company  updates.  —  Post  industry  arCcles  and  fun  facts.  —  These  updates  appear  on    your  company  page  and  also  the  pages  of  your  followers.  —  Have  followers  Like  your  post  so  it  goes  viral.  —  AnalyCcs  pages  to  see  acCvity  on  the  page.  80
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  • 76. In  Summary  —  Cover  the  basics  –  100%  complete  profile  —  Get  meaningful  recommendaCons  —  Post  updates  —  Join  groups  —  Use  value-­‐added  applicaCons  —  Become  an  expert  with  LinkedIn  Answers  —  Set  up  a  page  for  you  company  and  start  connecCng    86
  • 77. CongratulaCons!  —  Now,  let’s  connect  -­‐-­‐    Linkedin.com/in/gibbonsdigital  r.com/gibbonsdigital  @gibbonsdigital  www.gibbonsdigital.com  bridget@gibbonsdigital.com