• Like
  • Save
Facebook for business 101 spr 2014
Upcoming SlideShare
Loading in...5
×
 

Facebook for business 101 spr 2014

on

  • 236 views

Learn how to set-up a Facebook page for your business. Covers introductory level set-up.

Learn how to set-up a Facebook page for your business. Covers introductory level set-up.

Statistics

Views

Total Views
236
Views on SlideShare
236
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook for business 101 spr 2014 Facebook for business 101 spr 2014 Presentation Transcript

    • 2   — What  is  Facebook   — Why  Should  Businesses  be  on?   — Ge8ng  Started   — Pos<ng   — Measurement   — Demographics   2 Topics  
    • 3   Facebook   —  Founded  in  2004,  but  since  2006  open  to  anyone  over   age  13  with  an  email  address   —  Originally  for  personal  connec<ons,  but  now  brands  in   the  game  too   —  The  numbers  speak  for  themselves:  1,230,000,000  ac<ve   users     33  
    • 4  4 Why use it? 4  
    • 5   It’s  Cri<cal  to  SEO   — Social  Media  Op<miza<on  (SMO)  is  the  new  SEO,  or   rather  two  halves  of  a  whole.   — SMO  is  the  distribu<on  of  social  objects  (videos,  blog   posts,  tweets,  Facebook  updates)  so  that  they’re   op<mized  to  rise  to  the  top  of  any  related  search   query,  where  and  when  it  is  performed.     — Google  includes  Facebook  ac<vity  in  it’s  SEO   algorithm   — SEO  +  SMO  =  Amplified  findability  in  the  tradi<onal   and  social  web.     5  
    • 6   It’s  Effec<ve   6  
    • 7   It’s  Growing     —  Social  media  adop<on  among  U.S.  small  businesses   doubled  in  the  past  year  from  12%  to  24%   —  61%  of  small  business  owners  use  social  media  to  iden<fy   and  a`ract  new  customers.   —  75%  surveyed  have  a  company  page  on  a  social  networking   site.   —  45%  expect  social  media  to  be  profitable  in  the  next  12   months.   According  to  survey  conducted  by  University  of  Maryland's  Smith  School  of  Business  with  Network  Solu>ons   7  
    • 8   It’s  Real-­‐Time   —  Reveal  the  human  side  of  a  company,  give  it  personality   —  Provide  useful  informa<on  that  people  won’t  get   elsewhere  (or  at  least  not  as  quickly)   —  Respond  to  comments,  complaints,  requests  real-­‐<me   —  Have  a  plaform  for  announcing  news,  promo<ons,   events   —  Generate  new  business  leads   8  
    • 9   It’s  Huge   —  Facebook:  1.23  billion  ac<ve  users   —  Twi`er:  175,000,000  ac<ve  users   —  LinkedIn:    150,000,000  registered  users   —  Pinterest:    71,000,000  ac<ve  users   —  Blogs:  346,000,000  people  read  blogs  every  day   —  YouTube:  800,000,000  unique  visitors  last  month  
    • 10   Achieve  Business  Objec<ves   —  Increase  visibility   —  Connect  with  customers     —  Increase  engagement   —  Promote  your  brand   —  Create  a  community   —  Promote  and  manage  events   —  Give  back  to  loyal  customers  through  special  offers  and   discounts  
    • 11   Facebook  -­‐  Ge8ng  Started   https://www.facebook.com/pages/create/
    • 12   Facebook  -­‐  Ge8ng  Started  
    • 13  
    • 14   14
    • 15  
    • 16   16
    • 17  
    • 18   18
    • 19   19
    • 20   20
    • 21  
    • 22  
    • 23  
    • 24  
    • 25  25
    • 26  
    • 27  
    • 28  
    • 29  
    • 30  
    • 31  
    • 32  
    • 33  
    • 34   34
    • 35  
    • 36  
    • 37  
    • 38  
    • 39  
    • 40  
    • 41   41
    • 42   42
    • 43  
    • 44   44
    • 45  
    • 46   Adding  apps  to  your  page   —  Twi`er  -­‐  watch  this  video:   h`p://www.youtube.com/watch?v=h7WMvrPbxno   —  Instagram  –  here  is  a  tutorial:     h`p://www.twelveskip.com/tutorials/facebook/337/ how-­‐to-­‐add-­‐instagram-­‐app-­‐on-­‐your-­‐facebook-­‐fan-­‐page  
    • 47   47
    • 48   48
    • 49   49
    • 50   50
    • 51   51
    • 52   52
    • 53   53
    • 54   54
    • 55  
    • 56  ‹#› 56
    • 57   57
    • 58   58
    • 59   59
    • 60   60
    • 61   61
    • 62   62
    • 63   63
    • 64   Video  on  GibbonsDigital.com   —  h`p://gibbonsdigital.com/linking-­‐your-­‐facebook-­‐ business-­‐page-­‐to-­‐your-­‐twi`er-­‐account/  
    • 65  
    • 66   66
    • 67  
    • 68  
    • 69  
    • 70   70
    • 71  
    • 72  
    • 73  
    • 74  
    • 75  
    • 76   76
    • 77   Ge8ng  Started  -­‐  Social  Media  Plan   —  Define  the  goals  for  social  media   —  increasing  sales,  brand  awareness  /  engagement  or  simply   more  people  who  “like”  or  “follow”  your  business   —  Create  your  plan  –  align  with  marke<ng  calendar   —  Iden<fy  the  most  important  keywords  for  your  business.     Use  these  consistently  in  all  posts,  tweets,  updates.       —  Create  a  content  calendar  for  pos<ng   —  Measure  and  adjust  –  traffic,  comments,  leads,  etc.  
    • 78   Topics  for  Your  Content  Calendar   —  Post  engaging  relevant  content,  in  short  post  with  great   images.   —  Business  Updates,  Events,  Hiring,  etc.   —  Your  thought  leadership,  original  content,  blog  posts   —  Curated  content  from  complimentary  businesses/services   —  Fun  things  –  reflect  popular  culture,  e.g.,  Super  Bowl,   Marathon,  Labor  Day,  etc.   —  Show  your  personality  –  appropriate  cartoons,  you  on  the   golf  course,  etc.   —  Employee,  supporter,  customer,  donor  of  the  week   —  Ask  ques<ons,  take  polls,  conduct  contests  
    • 79   Pos<ng   —  Set-­‐up  Google  Alerts  for  your  keywords   —  Best  prac<ce  is  to  post  on  Facebook  one  <me  per  day,   Minimum  2  <mes  per  week   —  Use  tools  like  HootSuite,  TweetDeck  to  schedule  and   manage  posts  
    • 80   Engage  and  grow  your  following   —  Write  interes<ng  and  relevant  posts  will  encourage  followers   to  engage  with  your  posts   —  Liking,  commen<ng  and  sharing  are  important     —  Facebook  uses  the  level  of  engagement  to  determine  how  many   people  see  your  posts   —  Reveal  the  human  side  of  a  company,  give  it  personality   —  Provide  useful  informa<on  that  people  won’t  get  elsewhere   (or  at  least  not  as  quickly)   —  Respond  to  comments,  complaints,  requests  real-­‐<me   —  Have  a  plaform  for  announcing  news,  promo<ons,  events  
    • 81  
    • 82   Facebook  Best  Prac<ces   —  Use  Facebook  To  Connect  with  Poten<al  Clients   —  Develop  Business  page  OR  use  personal  profile   —  Maintain  a  Consistent  Flow  of  Communica<on   —  Post  2  <mes  per  week  (lis<ng,  info)   —  Blog  posts,  images  of  sold  proper<es,  etc.   —  Integrate  Facebook  Into  Your  Exis<ng  Marke<ng   —  Constant  Contact  App   —  Use  different  images  on  different  channels   —  Create  and  Maintain  a  Professional  Image  
    • 83   Build  Up  Your  “Likes”   —  Hold  contests/sweepstakes/giveaways/refer-­‐a-­‐friend   —  Put  a  link  to  your  Facebook  page  on  your  website   —  Include  Facebook  link  on  all  materials  that  reach  target   market  (business  card,  emails,  flyers,  etc.)   —  Leverage  your  email  list   —  Build  community/engagement  and  it  will  grow  organically   —  Join  relevant  groups     —  Run  Facebook  Ads  
    • 84   Measuring   —  Use  Facebook  Insights  to  see  which  posts  are  most   successful  for  you   —  Success  =  posts  with  Likes,  Shares,  and  Comments   —  Use  Google  Analy<cs  to  monitor  if  Facebook  and  other   Social  Media  sites  are  sending  traffic  to  your  website  
    • 85  
    • 86  
    • 87   87
    • 88   Demographics  -­‐  Facebook   —  86%  of  Facebook  users  are  age  25  and  older   —  81%  have  some  college  educa<on  or  bachelors/graduate   degree   —  58%  earn  $50,000  or  more   88
    • 89   Thank  You!   Bridget  Gibbons   bridget@gibbonsdigital.com   Gibbonsdigital.com   @gibbonsdigital   Facebook.com/gibbonsdigital