Keyword Strategies & Social Media Pierre Zarokian President/CEO Submit Express

About Submit Express Launched in 1998 Ranked #1 SEO firm by Website Magazine (Oct 2009) INC 5000 (2007-2009) Deloitte FAST 500 (2008-2009) SEO, PPC Management, Optin Email Ads, Press Releases Social Media Services at iClimber.com

Launched in 1998

Ranked #1 SEO firm by Website Magazine (Oct 2009)

INC 5000 (2007-2009)

Deloitte FAST 500 (2008-2009)

SEO, PPC Management, Optin Email Ads, Press Releases

Social Media Services at iClimber.com

Important SEO Factors Keywords Content Links

Keywords

Content

Links

Keywords What keywords to pick Where to use keywords Keyword research tools

What keywords to pick

Where to use keywords

Keyword research tools

What Keywords to pick 10-30 Main Keywords 100-200 long tail keywords Mix competitive and non-competitive Geo Targeted Keywords Product/Service Names

10-30 Main Keywords

100-200 long tail keywords

Mix competitive and non-competitive

Geo Targeted Keywords

Product/Service Names

Where to use keywords Domain Name - Image Names Title Tag - Page File Names Page Content - Title Tag Meta Tags - Social Media Comment Tags - Articles Links

Domain Name - Image Names

Title Tag - Page File Names

Page Content - Title Tag

Meta Tags - Social Media

Comment Tags - Articles

Links

Keyword Research Tools Yahoo & Google PPC Tools Word Tracker Keyword Discovery Keywords.SubmitExpress.com Google ~ Competitor Meta Tags KeywordSpy.com

Yahoo & Google PPC Tools

Word Tracker

Keyword Discovery

Keywords.SubmitExpress.com

Google ~

Competitor Meta Tags

KeywordSpy.com

Social Media Marketing Why use Social Media Social Media Stats Twitter Tips Facebook & Linkedin Tips Blogging Tips Reputation Management

Why use Social Media

Social Media Stats

Twitter Tips

Facebook & Linkedin Tips

Blogging Tips

Reputation Management

WHY USE SOCIAL MEDIA Networking Reputation Management Increase Brand Awareness Customer Relations Bottom Line  Increase Sales and Business

Networking

Reputation Management

Increase Brand Awareness

Customer Relations

Bottom Line 

Increase Sales and Business

Current Social Media Users 99% of generation Y (age 18-24) have at least one social media account Less than 25% of DMA (Direct Marketing Association) members actively use social media

99% of generation Y (age 18-24) have at least one social media account

Less than 25% of DMA (Direct Marketing Association) members actively use social media

Most Popular Social Media Sites Facebook – 32% , 250 Million Users, up from 200 Million in 3 months Myspace – 29% Twitter Blogger Linkedin Digg, Tagged, Reddit, Friendster,…

Facebook – 32% , 250 Million Users, up from 200 Million in 3 months

Myspace – 29%

Twitter

Blogger

Linkedin

Digg, Tagged, Reddit, Friendster,…

26% of top 100 Twitter accounts are Business related 22% of generation Y (age 18-24) use Twitter 85% follow friends 54% follow celebrities 29% follow family 29% follow companies

26% of top 100 Twitter accounts are Business related

22% of generation Y (age 18-24) use Twitter

85% follow friends

54% follow celebrities

29% follow family

29% follow companies

More About Twitter: 54.9% of users have never tweeted 55.5% are not following anyone 52.7% have no followers 79.79% of users failed to provide a homepage URL 75.86% have not entered a bio in their profile.

54.9% of users have never tweeted

55.5% are not following anyone

52.7% have no followers

79.79% of users failed to provide a homepage URL

75.86% have not entered a bio in their profile.

Using Twitter Effectively Relevant user ID or company name Complete bio and use keywords Profile picture and background image with relevant info Tweet often Tweet latest industry news Include relevant hash tags (#) in tweets Follow your competitors followers Follow Twitters who tweet about you or your industry Use automation tools

Relevant user ID or company name

Complete bio and use keywords

Profile picture and background image with relevant info

Tweet often

Tweet latest industry news

Include relevant hash tags (#) in tweets

Follow your competitors followers

Follow Twitters who tweet about you or your industry

Use automation tools

Twitter Sales Lead Tip Go to search.twitter.com and type: looking for ‘name of your service’ i.e “looking for real estate broker” or “ looking for SEO” Use a tool like tweetlater to get keyword alerts daily

Go to search.twitter.com and type:

looking for ‘name of your service’

i.e “looking for real estate broker” or

“ looking for SEO”

Use a tool like tweetlater to get keyword alerts daily

& Add as many friends as possible Let your old friends know what you do Add profile picture Complete your info page (Company info & URL) Post relevant industry news Build a company (or fan) page Use custom URL feature Lookup all your leads and connect with them

Add as many friends as possible

Let your old friends know what you do

Add profile picture

Complete your info page (Company info & URL)

Post relevant industry news

Build a company (or fan) page

Use custom URL feature

Lookup all your leads and connect with them

Blogging Tips Create a Blog and post regularly Wordpress is highly recommended Submit your posts to major Social Media and bookmarking sites Install social bookmarking links so visitors can bookmark for you Auto Tweet your Blog posts Create additional blogs

Create a Blog and post regularly

Wordpress is highly recommended

Submit your posts to major Social Media and bookmarking sites

Install social bookmarking links so visitors can bookmark for you

Auto Tweet your Blog posts

Create additional blogs

Reputation Management Use Google Alerts to get notifications on your company name Use Twitter keyword alert tools Use Technorati to search Blog posts Respond to negative feedback ASAP Create profiles on major social media sites using business name as the user ID

Use Google Alerts to get notifications on your company name

Use Twitter keyword alert tools

Use Technorati to search Blog posts

Respond to negative feedback ASAP

Create profiles on major social media sites using business name as the user ID

Final Tips Promote your social media profiles on your home page, business cards and marketing material Use automation tools when possible Dedicate someone to spend at least 30-60 minutes a day If you can’t do it in-house hire an expert (hint…hint)

Promote your social media profiles on your home page, business cards and marketing material

Use automation tools when possible

Dedicate someone to spend at least 30-60 minutes a day

If you can’t do it in-house hire an expert (hint…hint)

Resources: http://www.iclimber.com/social-media- dictionary.html http://blog.iclimber.com http://twitter.com/submitexpress http://twitter.com/iclimber_smo http://twitter.com/submitexpressvp

http://www.iclimber.com/social-media-

dictionary.html

http://blog.iclimber.com

http://twitter.com/submitexpress

http://twitter.com/iclimber_smo

http://twitter.com/submitexpressvp