™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
SEARCH ENGINE MARKET...
™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10
2
Today, mo...
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Presentatio...
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About Jim G...
™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10
Online Mark...
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The Golden ...
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7
SEO is DE...
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Trouble in ...
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New Sherrif...
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More Conten...
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The Future ...
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The Future ...
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Pros & Cons...
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The Buying ...
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PPC Casts a...
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Why PPC?
16...
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Summary – B...
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Search Engine Marketing and SEO - Setting Expectations

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Understanding the Key elements of online marketing that get your company found on the web.

Published in: Technology, Business
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Transcript of "Search Engine Marketing and SEO - Setting Expectations"

  1. 1. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. SEARCH ENGINE MARKETING & ENTERPRISE VIDEO UNDERSTANDING THE KEY ELEMENTS OF ONLINE MARKETING THAT GET YOUR COMPANY FOUND ON THE WEB
  2. 2. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 2 Today, more than 50% of People are Searching for Businesses Online! Fast Fact…
  3. 3. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Presentation Objectives 3 Focus on dynamic marketing elements: o Search Engine Optimization  Definition of SEO  Benefits (& Limitations) of SEO  Who Benefits from SEO? o Search Engine Marketing  What is Pay-Per-Click?  The Reach of PPC  SEO & PPC – Balanced Approach You will gain a better understanding of the key differences between SEO and PPC and be able to determine the value of each in relation to your business’ marketing goals. Keys Take Notes Research
  4. 4. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 About Jim Gibson o Veteran Entrepreneur o Digital Marketing Professional o Certified SEM, SEO, Social Media 4 Areas of Expertise: o Search Engine Marketing (SEM) o Search Engine Optimization (SEO) o Social Media Optimization (SMO) o Cause Marketing o Online Community Development o Company/User Reputation Management o User Generated Content (UGC) Management Certified Search Engine Marketing Professional
  5. 5. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Online Marketing 101 5 SEO (Search Engine Optimization): strategies and tactics undertaken to influence the organic rankings of web pages in the search engines. PPC (Pay Per Click): Search Engine Marketing technique used to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
  6. 6. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 The Golden Pyramid 6 SEO There is no mystery when it comes to marketing your business online. And, there’s no such thing as overnight success! Content Architecture Links
  7. 7. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 7 SEO is DEAD! Hard to Believe, but…
  8. 8. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Trouble in River City 8
  9. 9. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 New Sherriff in Town 9 Links have become “Likes” Meta Tags have become “Hash-tags” Relevance = “Reviews”
  10. 10. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 More Content, More Places=More Customers! 10
  11. 11. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 The Future of SEO 11 SEO Today Unpredictable Contrived Manipulated Ultimate Authority Likes Reviews Mentions Subjective Keywords Links Content SEO Future Managed Relevant Authentic
  12. 12. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 The Future of SEO is Here 12
  13. 13. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Pros & Cons of SEO 13 Pros Cons No Direct Click Charges Limited Search Coverage Considered Free Exposure Time Consuming Ultimate Relevance No Guarantee Where you Show up Rewards Good Business Practice Complex, Hard to Control/Predict Promotes Transparency Resource Consuming Who Should Use SEO?
  14. 14. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 The Buying Funnel 14
  15. 15. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 PPC Casts a Wider Net 15
  16. 16. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Why PPC? 16 Advantages of PPC Instant/Broadest Visibility Performance Based Cost Precise Keyword Targeting Real-Time Tracking & Adjustment Landing Page Control Geographic Targeting (Uber Local) Set Your Own Budget Control When Ads are Seen Levels the Playing Field
  17. 17. ™Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 10/09/10 Summary – Balanced Approach 17 SEO/WPM PPC
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