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Search Engine Marketing and SEO - Setting Expectations

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Understanding the Key elements of online marketing that get your company found on the web.

Understanding the Key elements of online marketing that get your company found on the web.

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    Search Engine Marketing and SEO - Setting Expectations Search Engine Marketing and SEO - Setting Expectations Presentation Transcript

    • Search engine Marketing
      &
      Enterprise Video
      Understanding the Key elements of online marketing that get your company found on the web
    • 2
      Fast Fact…
      Today, more than 50% of People are
      Searching for Businesses Online!
    • Presentation Objectives
      3
      Keys
      Focus on dynamic marketing elements:
      • Search Engine Optimization
      • Definition of SEO
      • Benefits (& Limitations) of SEO
      • Who Benefits from SEO?
      • Search Engine Marketing
      • What is Pay-Per-Click?
      • The Reach of PPC
      • SEO & PPC – Balanced Approach
      You will gain a better understanding of the key differences between SEO and PPC and be able to determine the value of each in relation to your business’ marketing goals.
      Take Notes
      Research
    • About Jim Gibson
      • Veteran Entrepreneur
      • Digital Marketing Professional
      • Certified SEM, SEO, Social Media
      4
      Areas of Expertise:
      • Search Engine Marketing (SEM)
      • Search Engine Optimization (SEO)
      • Social Media Optimization (SMO)
      • Cause Marketing
      • Online Community Development
      • Company/User Reputation Management
      • User Generated Content (UGC) Management
      Certified Search Engine
      Marketing Professional
    • Online Marketing 101
      5
      PPC (Pay Per Click): Search Engine Marketing technique used to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
      SEO (Search Engine Optimization):strategies and tactics undertaken to influence the organic rankings of web pages in the search engines.
    • The Golden Pyramid
      6
      There is no mystery when it comes to marketing your business online.
      And, there’s no such thing as overnight success!
      Links
      PPC
      WPM
      Content
      Architecture
      SEO
    • 7
      Hard to Believe, but…
      SEO is DEAD!
    • Trouble in River City
      8
    • New Sherriff in Town
      9
      Mister, I hear ya ain’t as fast as ya use ta be!
      Links have become “Likes”
      Meta Tags have become “Hash-tags”
      Relevance = “Reviews”
    • More Content, More Places=More Customers!
      10
    • The Future of SEO
      11
    • The Future of SEO is Here
      12
    • Pros & Cons of SEO
      13
      Who Should Use SEO?
    • The Buying Funnel
      14
    • PPC Casts a Wider Net
      15
    • Why PPC?
      16
    • Summary – Balanced Approach
      17
      SEO/WPM
      PPC