0
Product
Presentation
billion dollars
in frozen foods sales

80% of operators use frozen
foods to reduce labor costs
60% believe that frozen
foo...
billion dollars
in bread foods sales*

including:
•bagels
•rolls
•croissants
•danish




                        *2005
bakery sales are focused
on 7 to 10 main product
categories
$215
  per capita consumption of retail bakery products



$300
  million is the estimated frozen pie market
As bakery sales increase
we see consumers
demanding more...
As bakery sales increase
we see consumers
demanding more...


more flavor
more ethnic cuisine
more natural ingredients
mor...
Suppliers have responded
to these needs by offering
new product features.
Suppliers have responded
to these needs by offering
new product features.

Whole-wheat bagels
Organic muffins
Artificial s...
What if consumers are not
just looking for new features
but new concepts?
What if consumers are not
just looking for new features
but new concepts?


A new, crispy on-the-go pastry
An affordable g...
Consumers today
want more !
introducing
    the spinpie
introducing
                                                       the spinpie
Better known in Greece as kihi, the spinpie...
a history
                                                           of taste
Hospitality has always been sacred for the G...
a history
                                                     of taste
In Kozani, a region of Greek Macedonia, housewives...
phyllo-(fil!", #) (Greek $%&&' 'leaf')
/ is a dough of many paper-thin layers separated by films of
butter and is used to ma...
quick facts

                Unbleached flour
                   all Natural Ingredients
                Rich in Vitamin A...
nutritional information                                  serving size (100g)




Spinach Calories 289, From Fat 53%, Total...
ingredients

         Unbleached Wheat Flour, Vegetable         spinach
         Oil, Water, Salt, Spinach, Feta cheese,
 ...
join them!


         Leading retailers across the country are
         embracing this new American treat



             ...
pack size

Pack size:     45/8 oz                    Pack size:           40/5 oz                       Pack size:        ...
serving ideas
  Pack & Serve cold
  Bake your preferred size and pack in half or one pound containers. Pack one or assorte...
bake it…

   1. Preheat oven at 360-420 F.
   2. Remove spinpie from freezer.
   3. Place the spinpie in a tray and into t...
the manufacturer

                     Is the market leader in Greece.


                     Has significant export exper...
the importer

                      Privately owned Importer of premium Greek foods since 1987.


                      Op...
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Product Presentation - Spinpie

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Transcript of "Product Presentation - Spinpie"

  1. 1. Product Presentation
  2. 2. billion dollars in frozen foods sales 80% of operators use frozen foods to reduce labor costs 60% believe that frozen food is easier to store Others also like: •the year-around availability •product consistency •reduced prep-time •price stability
  3. 3. billion dollars in bread foods sales* including: •bagels •rolls •croissants •danish *2005
  4. 4. bakery sales are focused on 7 to 10 main product categories
  5. 5. $215 per capita consumption of retail bakery products $300 million is the estimated frozen pie market
  6. 6. As bakery sales increase we see consumers demanding more...
  7. 7. As bakery sales increase we see consumers demanding more... more flavor more ethnic cuisine more natural ingredients more taste
  8. 8. Suppliers have responded to these needs by offering new product features.
  9. 9. Suppliers have responded to these needs by offering new product features. Whole-wheat bagels Organic muffins Artificial sweeteners
  10. 10. What if consumers are not just looking for new features but new concepts?
  11. 11. What if consumers are not just looking for new features but new concepts? A new, crispy on-the-go pastry An affordable gourmet treat An all-natural breakfast alternative
  12. 12. Consumers today want more !
  13. 13. introducing the spinpie
  14. 14. introducing the spinpie Better known in Greece as kihi, the spinpie is a traditional phyllo dough pastry. Originally a local delicacy of Northwest Greece, the product quickly became a hit in every part of the country. Similar to most pastries made with phyllo dough, preparing the spinpie requires a delicate and time- consuming technique. This is the main reason we are not used to see quality phyllo pastries in USA. Most spinach pies or spanakopita available in the market are usually variations of puff dough pastries.
  15. 15. a history of taste Hospitality has always been sacred for the Greeks. Ancient Greeks considered Zeus the patron of hospitality, thus referred to as Xenios Zeus. Therefore, upon welcoming a stranger, they offered the most exquisite treat available at home, since it was considered an offering to the God himself…
  16. 16. a history of taste In Kozani, a region of Greek Macedonia, housewives used to lay pastries as a welcoming treat. These pastries were filled with pure ingredients such as homemade cheese, vegetables growing in their backyard, or even sweet cream made out of fresh milk. Afterwards, they were rolled, enclosing all savories of the Greek land, twisted like a snail and baked in a wood oven.
  17. 17. phyllo-(fil!", #) (Greek $%&&' 'leaf') / is a dough of many paper-thin layers separated by films of butter and is used to make pastries originating in Eastern Mediterranean. Versions of phyllo can also be used as crusts for pies or casseroles. The layers of phyllo dough can be as thick as paper or a few millimeters thick.
  18. 18. quick facts Unbleached flour all Natural Ingredients Rich in Vitamin A control your servings no proofing control your costs up to 72 hrs shelf life* * when baked
  19. 19. nutritional information serving size (100g) Spinach Calories 289, From Fat 53%, Total fat 26%, Saturated fat 25%, Cholesterol 5%,Sodium 23%, Total carbohydrate 10%, Dietary fiber 7%, Protein 4.7g, Vitamin A 34%, Vitamin C 8%, Calcium 5%, Iron 12% Feta cheese Calories 289, From Fat 53%, Total fat 26%, Saturated fat 25%, Cholesterol 5%, Sodium 23%, Total carbohydrate 10%, Dietary fiber 7%, Protein 4.7g, Vitamin A 34%, Vitamin C 8%, Calcium 5%, Iron 12% Custard cream Calories 289, From Fat 53%, Total fat 26%, Saturated fat 25%, Cholesterol 5%, Sodium 23%, Total carbohydrate 10%, Dietary fiber 7%, Sugars 13.9g, Protein 4.7g, Vitamin A 34%, Vitamin C 8%, Calcium 5%, Iron 12%
  20. 20. ingredients Unbleached Wheat Flour, Vegetable spinach Oil, Water, Salt, Spinach, Feta cheese, Onion, Ricotta, Semolina Unbleached Wheat Flour, Vegetable feta cheese Oil, Water, Salt, Feta cheese, Ricotta, Semolina Unbleached Wheat Flour, Vegetable custard Oil, Water, Salt, Powdered milk, Vanilla, Sugar, Semolina
  21. 21. join them! Leading retailers across the country are embracing this new American treat Stew Leonard’s (CT) Wholefoods Market (TX,LA) Amish Markets (NY) West Side Markets (NY)
  22. 22. pack size Pack size: 45/8 oz Pack size: 40/5 oz Pack size: 5/4.4 lb Case 13’’L-16’’W-8’’H Case 13’’L-13’’W-6’’H Case dimensions: 13’’L-16’’W-8’’H dimensions: dimensions: Net Weight: 23 lb Net Weight: 13 lb Net Weight: 22 lb Palette: 72 cases/Tier 9 Tie 8 Palette: 81 cases/Tier 9 Tie 9 Palette: 81 cases/Tier 9 Tie 9 Item # spinach Item # spinach Item # spinach 330773 330900 330910 feta feta feta 330787 330905 330915 cream cream cream 330925 330926 330920 UPC spinach UPC spinach UPC spinach 8-21522-33052-6 8-21522-33052-5 8-21522-33062-4 feta feta feta 8-21522-33051-9 8-21522-33051-8 8-21522-33061-7 cream cream cream 8-21522-33050-4 8-21522-33050-1 8-21522-33060-0 8oz 5oz 2oz for more information contact Optima Foods at (631) 243.4670
  23. 23. serving ideas Pack & Serve cold Bake your preferred size and pack in half or one pound containers. Pack one or assorted mix of fillings. Shelf them at room temperature and let your customers reheat them at home in microwave. Make sure you educate your customers to reheat at Low for no more than 1 minute to get the optimum taste. You can keep the packaged spinpies at room temperature for up to 72 hours, although it is recommended to use within 48 hours. Serve warm To-Go with coffee, tea or milk Serve to-go in the morning with coffee, tea or milk. The 5 oz. size is ideal because it s no bigger than a bagel or donut. A couple of the minis can also make a great morning start. Mix plates for catering The mini spinpies are great party appetizers. Prepare a mix plate of both mini savory and sweet spinpies for your next catering occasion. Use them for brunch or evening event caterings. Your customers will love this new finger food. Enhance the flavor of the cream spinpie by adding cinnamon and powdered sugar on top before serving. You can subsitute sugar for natural honey if you wish. Spinpie with Applesauce and Zinfandel wine This is an excellent dinner idea. Cut the 8oz. spinach spinpie in half. Serve with applesauce, garden salad and a glass of Zinfandel wine. Spinpie and chipotle sauce Another catering idea is to bake custard cream spinpie minis and let your invitees dip it in chipotle sauce. The difference of sweet and savory taste in delicious. Spinpie and chocolate sauce The possibilities of using this new Grecian delicacy in your store are endless. Try pairing the feta spinpie with chocolate sauce.
  24. 24. bake it… 1. Preheat oven at 360-420 F. 2. Remove spinpie from freezer. 3. Place the spinpie in a tray and into the oven. 4. Watch that after 15’ the pies are getting rosy on top. 5. Bake for approximately 40’. Let the spinpie cool for a few minutes and serve!
  25. 25. the manufacturer Is the market leader in Greece. Has significant export experience in UK, USA, Germany, Spain, Portugal, Sweden, Austria, Cyprus among others and owns a subsidiary in Romania. Has been producing traditional Greek pastries for over four decades. Operates in private facilities (8.000 m2 production & 30.000 m2 storage), based on the IFS, BRC, HACCP & ISO 2001 quality standards. Offers both retail and foodservice product lines. Fillings include cheese, spinach, feta, leek, sausage, vegetable, mushroom, pumpkin, Lenten flavors, chocolate, apple and custard. alfa SA, 1st Km.Kozanis-Argilou 501 00 Kozani, Greece www.alfak.gr –www..kixi.eu
  26. 26. the importer Privately owned Importer of premium Greek foods since 1987. Operates 45,000 sq.ft. warehouse with freezer and refrigerated facilities. Supplies an extensive network of restaurants, bakeries, groceries and delis across the country. Carries over 2,000 Greek food SKUs. In 2005 partnered with alfa SA as its exclusive US representative. Optima Foods, Inc., 15 W.Jefryn Blvd., Deer Park, NY 11729 p:(631) 243.4670-f:(631) 243.4681
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