2 LAZAROU KOUSI ST, SERRES 62 122 MOB: 6981-155-998 TEL: 23210-63028 EMAIL: GIANNIS.SOTIRIOU@GMAIL.COM
GIANNIS SOTIRIOU, MBA
PROFILE
Three-year experience in international marketing. Master in Business Adminstration (MBA). Directed brand
identity, business development and sales management projects. Managed Key-Accounts and negotiated
pricing. Interested in brand management or exports positions and for organizations that are not satisfied
with the effectiveness of their marketing efforts.
EXPERIENCE
MARKETING MANAGER, OPTIMA FOODS, INC, DEER PARK, NY — 2005-2008
Optima Foods is an importer of specialty European foods. It manages over 500 brands, distributing across
United States to the foodservice and retail sectors.
- Directed the rebranding of an imported pastry. Managed name development, visual identity and
market penetration strategy. The plan generated a 60% increase in volume sales in the first year.
- Improved sales performance by developing performance-based compensation programs.
- Introduced lead generation and management tools for tradeshow participation. Use of these tools
helped the company maximize the return on tradeshow investments and increase its client base.
- Negotiated deals and handled relationships with key accounts including Wholefoods Market.
FINANCIAL MANAGEMENT INTERN, WJ GRAIN TRADE, BUDAPEST, HUNGARY — MAY-JULY 2004
Worked at the Action Learning Program, funded in part by George Soros. Consulted for international grain
supplier WJ Grain on restructuring its capital and procurement budgetary processes.
- Analyzed the corporation’s existing budgetary process in order to realize the advantages and
limitations of the current structure.
- Developed a new budgetary process introducing tools for preparing, evaluating and implementing
budgeted income statements, capital allocation and procurement plans.
- Validated the new system’s compliance with the corporation’s ERP software platform.
E-BUSINESS CONSULTANT, HELLENIC MINISTRY OF DEVELOPMENT, ATHENS, GREECE — 2002-2003
Worked as a freelance consultant for “Go-Online”, a European Entrepreneurship Act.
- Assisted entrepreneurs into expanding their online business, through a series of training sessions and
in-depth analysis of their business model.
- Managed a diverse set of clientele in diverse sectors ranging from medical equipment suppliers to
leather goods manufacturer.
- Received invaluable experience in consulting, client management and training.
EDUCATION
Weatherhead School of Management, Case Western University, Cleveland, OH
Master in Business Administration (MBA), 2005
Honors graduate. Active member of the student body, founder of a graduate organization dedicated to
promote interaction between MBA and MFA students and educate on design thinking principles.
Athens University of Economics & Business, Athens, Greece
B.A. in Business Research and Marketing, 2002
Completed a six-month internship at pharmaceutical Eli Lilly Hellas. Gained worldwide experience by
participating at the Erasmus European Student Exchange Program in Groningen, Holland.
LINKS
Resume presentation at www.slideshare.net/giannisotiriou.
LinkedIn profile: http://www.linkedin.com/in/gsotiriou.