Giannis Sotiriou - CV Presentation

GIANNIS SOTIRIOU RESUME PRESENTATION 6/24/09

GIANNIS SOTIRIOU RESUME OVERVIEW Threeyear experience in international marketing.  Managed brand identity, naming, and business development projects.  Lived and worked in several countries.  Experience in Key‐Account Management.  Interested for working in brand management or exports positions  and for customercentric organizations that are not satis@ied with the way their products connect to their customer base.

GIANNIS SOTIRIOU EDUCATIONAL BACKGROUND Degree: Master in Business Administration (MBA) University: Weatherhead School of Management, Case Western Reserve University, Cleveland, OH, USA Year: 2005 Notes: Graduated with honors. Specialization in Marketing &Strategy. Active member of the student body, founder  of a graduate organization dedicated to promote interaction between MBA and MFA students and distill design  thinking into future business leaders minds. Worked in Budapest, Hungary as a member of an international man‐ agement program funded by George Soros Institute Degree: B.A. in Business and Marketing University: Athens University of Economics and Business, Athens, Greece Year: 2002 Notes: Enchased international experience by participating at the Erasmus European Student Exchange Program.  Completed a six‐month internship at pharmaceutical giant Eli Lilly Hellas.

GIANNIS SOTIRIOU WORKING EXPERIENCE branding Employer: Optima Foods, Inc., New York Story: Repositioned a classic European pastry to target the American market. The  brand strategy aimed to create a new product category and promote the pastry as a  healthier alternative to doughnuts and bagels. Results? Plan generated a 60% increase in volume sales in its @irst year of execution. Areas: name development, visual identity, instore and tradeshow promotion.

GIANNIS SOTIRIOU WORKING EXPERIENCE The brand logo and attached visual identity, designed by boutique agency Iris of New  “By combining the words spinning and pie, we created a product name York, manages to effectively promote the core product values of individuality, honesty,  descriptive but memorable in order to differentiate the brand from other and openness. The swirling S reveals motion while the red typeface signals pleasure.   dough-based products and create a unique pie category “ The brand’s visual identity uses clean colors such as light green and variations of gold  and promotes freshness, comfort and awareness. 

GIANNIS SOTIRIOU WORKING EXPERIENCE key-account management Employer: Optima Foods, Inc., New York Story: Managed client relationships with key‐accounts Wholefoods Market in Texas,  Stew Leonard’s in Connecticut and Amish Markets in NYC. Negotiated business deals  and solved client dissatisfaction Results?  Improved client satisfaction and increased sales. Areas: client management, sales, negotiations and traveling.

GIANNIS SOTIRIOU WORKING EXPERIENCE These three accounts showed the most potential in terms of future sales growth and I  “Identifying the needs of key customers, and implementing procedures to got personally involved in managing their relationship. Negotiated business deals that  ensure that they receive premium customer service and to increase cus- secured clients interests and offered Optima Foods a long‐term client commitment.  tomer satisfaction.” Worked with client’s retail managers in overcoming product introduction dif@iculties  and designed in‐store marketing campaigns.

GIANNIS SOTIRIOU WORKING EXPERIENCE business development Employer: Optima Foods, Inc., New York Story: Established performance‐based compensation programs. The plan included a  base salary @ixed to departmental performance and a substantial dollar bonus to be  rewarded that @luctuated according to overall company sales performance. Results?  Increased client satisfaction rate and sustainable sales. Areas: client management, sales, negotiations and traveling.

GIANNIS SOTIRIOU WORKING EXPERIENCE The company was divided into work centers and the employees of each center are    “ An incentive is any factor that enables or motivates a particular course compensated from total company pro@its based on the relative weight of each center  of action. It is an expectation that encourages people to behave in a cer- to the company’s sales effort. In that respect the warehouse manager, as well as the  tain way. “ Sales Director or the President have different bonus plans but their actual dollar  compensation @luctuates based on total company performance. Optima Foods, Inc. Organizational Redesign Prepared for: Shareholder Committee Prepared by: Ioannis Sotiriou, Marketing Manager and Nick Louzis, Sales Manager November 14, 2006 Optima Foods, Inc. 15 W.Jefryn Blvd., Deer Park, NY 11729 T 631.243.4670 F 631.243.4681 ioannis@optimafoods.com www.optimafoods.com

GIANNIS SOTIRIOU WORKING EXPERIENCE tradeshow management Employer: Optima Foods, Inc., New York Story: Managed pre‐show and post‐show company participation in tradeshows. Re‐ sponsible for setting tradeshow objectives and budget, analyzing and qualifying  leads, designing tradeshow promotion strategy and evaluating overall booth staff  performance. Results? Expanded leads database, increased sales and gained access to national  grocery chains. Areas: lead generation and management, promotions, and negotiations.

GIANNIS SOTIRIOU WORKING EXPERIENCE Measured performance by setting goals on leads generation, conversion rates, cost  “ The steps to successful trade show exhibiting include planning, people per lead and payback ratio. Under my supervision, tradeshow participation became  management, promotion, productivity, and measurement of results.” one of the company’s more ef@icient methods for expanding its geographical reach. INTERNATIONAL BAKING INDUSTRY EXPOSITION Space 18% 18% oRLANDO, FL 7-10 OCTOBER, 2007 Show Services 9% 10% Freight 4% 8% Structure 42% 46% IBIE2007: indexes Promotion 15% 12% tel 631-243-4670 T&E 12% 7% Total Cost: $57,013 Metrics Box fax 631-243-4681 budgeted actual 15 W.Jefryn Blvd. Total Sq.Feet: 400 Documented Impressions 76 % Average Sales per Current Customer $2,194 Optima Foods, Inc. Deer Park, NY 11729 ioannis@optimafoods.com # of Show Days: 4 Geography - NorthEast 9 12% Probability of Closing 0.4 Total Show Cost $56,346 $57,013 Cost per Sq.Ft.: $143 - MidWest 8 11% Average Cost for Out-of-State Client Meeting $1,000 Cost per Day: $14,253 - West 19 25% Average Cost for Inner-State Client Meeting $80 Venue Space Rental sq.ft. $/sq.ft. $10,200 $10,200 Cost per Qualified Lead: $1,629 - South 18 24% Annual Subscription to Sales Database $2,120 20x20 #1057 400 $25.50 $10,200 $10,200 - International 22 29% Average Cost Per Viewer of Industry Mag Full Page Ad $0.23 Invitations/ Meetings Operation - Eateries 8 11% Venue Services $5,070 $5,783 completed Invitations 2 - Distros 14 18% Post/show Report Material Handling $1,200 $1,485 % completed Invitations 1% - Retail 22 29% Electrical $1,000 $1,475 OTO Client Meetings 2 - B&I 5 7% Drayage $1,080 $901 INS Client Meetings 0 - C&U 0 0% Carpet rental $1,000 $940 - Brokers 11 14% Prepared for: Costas Mastoras, Jim Hronis, Dionisis Koukoutaris and Lefteris Tsakiridis Furnishings $0 $384 Value Created $12,036 - Associations 1 1% Prepared by: Giannis Sotiriou, Marketing Manager Cleaning/ porter $0 $0 Potential Revenue $7,898 - Media 0 0% Cost Savings $4,120 - Food manufacturer 10 13% Exhibitor badges $100 $0 Promotion Impact $17 - Other 6 8% Labor $160 $88 Lead Retrieval $480 $480 November 1, 2007 Follow-Up Costs $0 Qualified Leads 35 46% Parking space rental $50 $30 Tradeshow code: IBIE-2007 Sales Calls $ - Prospect A 9 12% Samples $ - Prospect B 8 11% Freight $2,000 $4,382 Presentations $ - Prospect C 18 24% Inbound $1,000 $1,948 Outbound $1,000 $2,434 Post-Show Sales $0 Unqualified Leads 42 55% January 10, 2008 $ - Prospect P 34 45% Structure $23,853 $26,042 March 10, 2008 $ - Prospect Z 8 11% Design $12,500 $12,500 Estimate Payback Ratio: $0.21 Graphics printing $2,500 $3,550 Payback Ratio: $0.07 Graphics design $1,050 $1,050 Construction $1,900 $3,339 Oven $2,400 $2,400 Freezer $693 $693 Audio/Visual $800 $500 Display Unit $1,864 $1,864 Supplies $146 $146 Promotion $8,271 $6,896 Advertising $1,500 $1,491 Product samples $2,800 $2,487 (product: $2,200 + freight: 287) Direct mail $0 $0 Incentives $1,000 $0 Literature $80 $80 Presenter $1,120 $1,120 ADD A LITTLE SPIN IN YOUR LIFE! Press kits $200 $147 Apparel $1,571 $1,571 Sponporships $0 $0 T&E $3,710 PRESS KIT $6,952 Training $200 $7 Hotel $2,576 $1,431 Transportation $1,176 $1,272 F&E $3,000 $1,000 International Baking Industry Expo ! ! Orange County Convention Center, Orlando FL ! ! 7"10 October 2007 ! ! BOOTH 1057 Media contact Giannis Sotiriou ! Join us to learn more about our new phyllo Marketing Manager ! ! dough pastry. This Grecian delicacy originates in Optima Foods, Inc. ! ! an age"long recipe of rolling thin layers of phyllo tel 1"631"243"4670 ! ! dough. fx 1"631"243"4681 ioannis@optimafoods.com BROUGHT TO YOU BY OPTIMA FOODS, INC. !

GIANNIS SOTIRIOU WORKING EXPERIENCE ﬁnancial management Employer: WJ GRAIN TRADE Kft., Budapest, Hungary Story: Accepted at the renowned Action Learning Program funded in part by George  Soros. Consulted for international grain supplier WJ Grain on restructuring its capital  and procurement budgetary processes and monitoring controls. The company was  looking to reduce bureaucracy and improve monitoring activities of its @ive European  organizations by centralizing budgeting activities onto its Budapest headquarters. An  important aspect of the project was also to validate the new system’s compliance with  the corporation’s ERP software platform. Results?  Increased productivity and improved monitoring performance. Minimized  bureaucracy related costs and optimized budget allocation ef@iciency. Areas: client management, :inancial reporting and operations.

GIANNIS SOTIRIOU WORKING EXPERIENCE Teamed up with MBAs from Weatherhead School, McGill and CEU universities.         “Action Learning is an initiative organized each year by Weatherhead We  analyzed the corporation’s current budgetary process and interviewed company      School of Management in cooperation with affiliated business schools executives in order to understand the advantages and limitations of the existing  worldwide. Students work on actual consulting projects in US and abroad.” structure. Introduced new tools for preparing, evaluating and implementing        budgeted income statements, capital and procurement budgets.

Giannis Sotiriou - CV Presentation

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