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#MktgKickstart Tool Kit
LET’S GET STARTED
Invest in the growth of your business by making small
changes to your Twitter pr...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Checklist
1. UPDATE PROFILE PHOTOS
Put ...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Content Calendar
Use this calendar to h...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
April 2014
23 24 2 3 5
26
17 1916
23 24...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
May 2014
27 28 29 30 32
1714 16
22 2318...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
June 2014
71 3 4
2118 20
27 2822 23 24
...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
July 2014
1 3 5
19
2524 2621 22
13 15 1...
Twitter, Inc. | business.twitter.com | @TwitterSmallBiz
Business
Business
Business
Resources
Here are additional resources...
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Twitter Marketing kit

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#MktgKickstart Tool Kit it's a great document to manage your twitter professional account.

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Transcript of "Twitter Marketing kit"

  1. 1. #MktgKickstart Tool Kit LET’S GET STARTED Invest in the growth of your business by making small changes to your Twitter presence that can lead to big results. We’ve put together this tool kit to help you focus on getting the most out of your profile, planning content, and finally, writing Tweets that excite followers. business.twitter.com | @TwitterSmallBiz
  2. 2. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business Checklist 1. UPDATE PROFILE PHOTOS Put your business’s best face forward by refreshing profile photos to feature your latest logo and products. TIP: Keep things consistent by using photos that complement your business website. 2. UPDATE BIO DESCRIPTION Give people a compelling reason to follow your business with a clear and informative bio description. TIP: Don’t forget to include your website URL, store hours and/or contact information. 3. INTEGRATE @USERNAME Let the world know you’re open for business by integrating your @username across online and offline collateral like business cards or store signage. TIP: Include Follow and Tweet buttons on your website to drive exposure. Practice makes perfect, but it doesn’t have to take up all your time. We’ve compiled a simple checklist of easy tactics to employ now to revamp your Twitter presence. 4. INCORPORATE PHOTOS & VIDEOS Don’t let words do all the talking. Tell a visually rich story by incorporating photos and videos into your Tweets. TIP: Use a horizontal image with a 2:1 aspect ratio for photos to show up completely in timeline Tweet previews. 5. CREATE A CONTENT CALENDAR Stay organized and anticipate upcoming holidays by creating a content calendar. TIP: You can now schedule your Tweets ahead of time by logging into ads.twitter.com.
  3. 3. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business Content Calendar Use this calendar to help you plan your monthly Tweet content. To get you started, we’ve included a few Tweet templates for each month. Just type directly into the blank fields using the hints we’ve provided and save the document as a PDF. Remember, these are simply ideas to get the creative juices flowing. Add your own spin to let your business’s unique personality shine through. business.twitter.com | @TwitterSmallBiz
  4. 4. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business April 2014 23 24 2 3 5 26 17 1916 23 2421 1413 6 8 10 11 28 2927 1 2 3 Tweet Templates April 1st Happy April Fools’ Day. See sample template. April 4th Post a photo that highlights one of your team members. April 7th Share an interesting article about your industry. April 9th Tweet how you’re working with others to support the community. See sample template. April 12th Tweet about a special promotion. See sample template. April 15th Tax Day - Ask followers what they are treating themselves to after submitting their taxes. April 18th Give followers a hand by sharing a helpful tip. April 20th Easter April 22nd Happy Earth Day - Share how you’re taking part in preserving our beautiful planet or provide tips to get people involved. April 25th Follow Friday - Highlight your favorite tweeters. April 30th Pose a question to your followers and respond to their Tweets e.g. “What products would you like to see more of?” #FF
  5. 5. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business May 2014 27 28 29 30 32 1714 16 22 2318 20 12 13 4 8 107 27 29 30 3125 Tweet Templates May 1st TV Season Finale Month - Tweet which finale you can’t wait to watch and get followers to chime in. May 5th Cinco De Mayo - Offer exclusive discounts and ask followers how they are celebrating. May 6th National Teacher’s Day - Express appreciation for teachers and offer them a special promotion. May 9th #FF (Follow Friday) - Highlight your business partners and colleagues. May 11th Happy Mother’s Day - Ask followers to share a photo of the special mom in their life and then retweet your favorites. May 15th #TBT (Throwback Thursday) - Reminisce with your followers by sharing your first Tweet. May 19th Share a motivational quote from a well-known individual that aligns with your business values. May 21st Trivia - Ask followers to guess the answer to a question like the year your business opened. May 24th Tweet a fun fact about one of your employees that showcases their unique talents. May 26th Memorial Day - Take a moment to honor those who have served in our armed forces and share what the holiday means to your business. May 28th Share your favorite tips from an industry-related article throughout the day. Remember to cite the source. #FF #TBT 6 May 2014
  6. 6. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business June 2014 71 3 4 2118 20 27 2822 23 24 16 8 9 11 13 29 30 Tweet Templates June 2nd Tweet about a community event or fundraiser that you’re attending or supporting. June 5th World Environment Day - Share tips on how to conserve resources and preserve the environment. June 6th National Donut day - Treat employees and customers to some donuts and post your pics. June 10th Tweet gift ideas that followers can buy for Father’s Day June 12th FIFA World Cup Kick Off - Root for your favorite team and ask followers to share theirs. June 14th Flag Day - Share a fun fact about the U.S. flag. June 15th Happy Father’s Day - Tweet a photo or story of the dads and role models that have been meaningful to your business. June 17th Pose a question to followers and incorporate their responses into a future offer e.g. “What kind of promotion would you want to see?” June 19th #TBT (Throwback Thursday): Post a photo from your business’s opening day, first customer or logo/product. June 25th Happy Hump Day - Celebrate with a Flock to Unlock offer for followers. June 26th NBA Draft - Take a poll of who your followers want to be the #1 draft pick. 1 2 3 4 5 #TBT
  7. 7. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business July 2014 1 3 5 19 2524 2621 22 13 15 17 6 7 9 10 12 28 29 30 Tweet Templates July 2nd Tweet out tips for summer travel, staying cool, conserving energy and more to engage in relevant conversations with followers. July 4th Happy Independence Day - Ask followers to share how they are sporting the red, white and blue. July 8th Take a Vine video to highlight new seasonal inventory. July 10th #FF (Follow Friday) - Highlight an industry expert or influencer who offers helpful advice. July 14th Feature an employee of the week by posting their photo and the reasons why they deserve a shout-out. July 16th Retweet a positive @mention or customer review. July 18th Treat followers to a Twixclusive - an exclusive discount on Twitter that your followers can’t find anywhere else. July 20th National Ice Cream Day - Tweet a photo of how your team is indulging in the sweet treat. July 23rd Retweet an interesting article about your industry or community. July 27th Parents’ Day - Share the best advice your parents gave you about running a small business. July 31st Ask your followers how they are preparing for the upcoming back-to-school rush. 1 3029 2 #FF
  8. 8. Twitter, Inc. | business.twitter.com | @TwitterSmallBiz Business Business Business Resources Here are additional resources to help your business make the most of Twitter. • For tips, best practices and success stories, visit business.twitter.com. • For the latest news and insights, visit blog.twitter.com/small-business. • Watch our videos to see how to unlock the value of Twitter today. • Find out how Twitter followers benefit your business in our Customer Insights White Paper. • Learn how to drive immediate actions from your followers with our Direct Response Guide.
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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