The mobile web and music in belgium

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The Mobile Web And Music In Belgium
Presented at Muziek Digitaal, 2009.

Published in: Internet, Business, Technology
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The mobile web and music in belgium

  1. 1. Prepared By Gianni Cooreman
  2. 2. ©InSitesConsulting 2 Introduction *** Digital Media Consumption *** The Mobile Future *** Music Online and Mobile
  3. 3. ©InSitesConsulting Introduction “Background & Methodology”
  4. 4. ©InSitesConsulting 5 Northern Europe Eastern Europe Southern Europe Western Europe Belgium N = 2.119 The Netherlands N = 2.038 France N = 2.000 United Kingdom N = 2.017 Germany N = 2.028 Switzerland N = 1.996 Poland N = 2.022 Romania N = 2.035 Hungary N = 2.010 Spain N = 2.196 Italy N = 2.086 Greece N = 1.971 Denmark N = 1.986 Norway N = 2.016 Sweden N = 2.081 Finland N = 2.005
  5. 5. ©InSitesConsulting Digital Media Consumption in Europe “Fresh Internet Statistics”
  6. 6. ©InSitesConsulting 7 Internet penetration > 75% Internet penetration < 50% Norway 83% 3,1 million The Netherlands 85% - 11,4 million France 61% 31,6 million UK 73% 36,6 million Germany 69% 48,6 million Switzerland 73% 4,6 million Italy 52% 26,5 million Spain 50% 19 million Greece 42% 4 million Denmark 80% - 3,5 million Sweden 82% 6,2 million Finland 75% 3,3 million Poland 44% 14 million Hungary 45% - 3,8 million Romania 32% - 5,7 million Internet penetration 50 - 75% Belgium 66% 5,8 million (*) Countries measured in MC DC 2009 Source: MC DC 2009 CATI research and Forrester data
  7. 7. ©InSitesConsulting 8 47% 52% 53% 55% 55% 60% 63% 64% 65% 67% 68% 70% 70% 73% 78% 82% 24% 33% 33% 38% 39% 44% 48% 48% 49% 53% 56% 57% 57% 60% 63% 66% 4% 7% 11% 17% 23% 28% 35% 37% 40% 45% 51% 53% 55% 58% 60% 62% Oct 00 Apr 01 Oct 01 Apr 02 Oct 02 Apr 03 Oct 03 Apr 04 Oct 04 Apr 05 Oct 05 Apr 06 Oct 06 Apr 07 Jun 08 Jun 09 PC penetration Internet penetration Broadband penetration Source: MC DC 2009 CATI research (n = 1.134)
  8. 8. ©InSitesConsulting 9 27% 33% 39% 42% 49% 54% 57% 58% 64% 5% 5% 5% 5% 4% 3% 3% 4% 2% 9% 11% 9% 9% 8% 8% 7% 11% 8% 2001 2002 2003 2004 2005 2006 2007 2008 2009 Used in past 2 weeks Used in past month Ever used the Internet Source: MC DC 2009 CATI research (n = 1.134)
  9. 9. ©InSitesConsulting 10 13,8 15,7 15,7 12,4 14,5 11,0 16,4 14,1 16,6 15,0 18,5 18,1 14,6 8,7 13,2 16,3 18,8 16,9 Total 15-24 25-34 35-44 45-54 55+ Internet Television Radio Q: How long do you use each of the following media on an average weekday / day in the weekend? (n = 549) Source: MC DC 2009 online research
  10. 10. ©InSitesConsulting 11 -4% -10% -10% 62% 32% 17% Internet Television Radio Decrease in 2009-10 Increase in 2009-10 Q: How do you expect your use of these media to develop in the coming year? (n = 549) Source: MC DC 2009 online research
  11. 11. ©InSitesConsulting Interactive Content On The Move “The Mobile Future”
  12. 12. ©InSitesConsulting 13 7% 93 % Yes No 8% 92 % Yes No 9% 91 % Yes No Q: Which of the following mobile phone types do you own and use? (n BE = 2.119, n EU = 32.606) Q: Have you ever surfed on the Internet from another place than your home, work or school using mobile Internet connection on your mobile phone or smartphone? Q: Do you currently have a subscription to use a mobile Internet connection on your mobile phone or smartphone? Source: MC DC 2009 online research 14 % 86 % Yes No 18 % 82 % Yes No 14 % 86 % Yes No Smartphone adoption Ever surfed mobile Possession data plan
  13. 13. ©InSitesConsulting 14 Limited amount of 3G networks ( offered no 3G) Prohibition of combined sales (until recently) High subscription fees Lack of flat rate subscriptions
  14. 14. ©InSitesConsulting 15 Technological barriers (# platforms | # handsets) Consumer privacy High subscription fees Mind the gap
  15. 15. ©InSitesConsulting 16
  16. 16. ©InSitesConsulting 17 Q: How often do you engage in the following Internet activities for personal purposes via your mobile phone or smartphone? (n EU = 7.710, n BE = 484) Source: MC DC 2009 online research 34% 32% 29% 21% 18% 17% 17% 13% 19% 13% 7% 13% 12% 4% 5% 7% E-mailing Searching information Reading the news Finding information on products, services, brands, companies or shops Using route planners Chatting or instant messaging (in online chat rooms, on SNS) Checking other profiles or status on a social network site Updating a profile or status on a social network site Europe Belgium
  17. 17. ©InSitesConsulting 18 Mobile PC/laptop Both Niche General news/current affairs Breaking news Cultural news Economic and financial news Local news Sports news Weather Eroticism Clothing, fashion, accessories,... Cooking and recipes TV programs Job vacancies Real estate Food and drinks, restaurants, bars,... Shopping, shops,... Health information Nearest business or service Travel information Tourist / location information you are at or want to travel to Get directions/navigation 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 30% 35% 40% 45% 50% 55% 60% 65% Mean all items Mean all items Preferenceaccessonmobilephone Preference access on PC / laptop Q: Suppose you have unlimited use of a mobile phone, which device do you prefer to access the following online content? (n EU = 7.710) Source: MC DC 2009 online research
  18. 18. ©InSitesConsulting Music on the Internet and mobile phones
  19. 19. ©InSitesConsulting Q: How often do you engage in the following Internet activities for personal purposes? (n EU = 7.710) Source: MC DC 2009 online research Listening to the radio online (real-time / streaming) Listening to podcasts Downloading music for free 30% 50% 47% 43% 33% 33% 32% 31% 30% 29% 26% 24% 24% 23% 21% 20% 17% Europe Poland Romania Greece France Italy UK Spain Sweden Netherlands Finland Germany Hungary Norway Belgium Denmark Switzerland 20% 51% 47% 46% 22% 22% 21% 21% 20% 18% 17% 16% 14% 14% 13% 13% 11% Europe Poland Romania Greece France Spain Hungary Norway UK Italy Sweden Finland Belgium Germany Denmark Switzerland Netherlands 17% 40% 34% 30% 30% 24% 20% 19% 15% 14% 14% 13% 13% 13% 11% 10% 4% Europe Romania Greece Spain Poland Hungary Italy Netherlands Belgium Norway Switzerland Sweden France UK Finland Germany Denmark
  20. 20. ©InSitesConsulting Q: How often do you engage in the following Internet activities for personal purposes via your mobile phone or smartphone? (n EU = 7.710) Source: MC DC 2009 online research Listening to the radio online (real-time / streaming) Listening to podcasts Downloading music for free 13% 31% 22% 22% 18% 18% 14% 14% 14% 9% 9% 9% 8% 8% 8% 7% 4% Europe Hungary Germany Romania Greece Spain Denmark Switzerland France Netherlands UK Norway Poland Sweden Italy Finland Belgium 11% 20% 17% 16% 15% 14% 14% 12% 9% 9% 9% 8% 7% 7% 7% 3% 3% Europe Romania Switzerland Germany Greece France Norway Spain Poland Hungary Italy UK Netherlands Denmark Sweden Finland Belgium 8% 19% 15% 13% 11% 11% 10% 9% 7% 6% 5% 4% 4% 3% 3% 2% 0% Europe Hungary Germany Romania Poland Switzerland Italy Spain France Greece UK Netherlands Denmark Finland Norway Sweden Belgium
  21. 21. ©InSitesConsulting E-commerce penetration > 65% E-commerce penetration < 50% Norway 69% 2,1 billion The Netherlands 66% - 6,0 billion France 58% 13,6 billion UK 66% 27,0 billion Germany 61% 25,6 billion Switzerland 65% 2,4 billion Italy 48% 8,2 billion Spain 49% 5,4 billion Greece 43% 0,5 billion Denmark 67% - 2,2 billion Sweden 70% 3,9 billion Finland 62% 1,6 billion Poland 48% NA Hungary 22% NA Romania 19% NA E-commerce penetration 50 - 65% Belgium 58% 2,3 billion Source: Forrester data % = E-commerce adoption among surfers Numbers = total online retail forecast 2009 (in billion Euros)
  22. 22. ©InSitesConsulting 18% 17% 67% Purchased offline Purchased online Product category not purchased in the last 12 months Q: Which products or services have you purchased in the last 12 months for personal use? (n EU = 8.287, n BE = 556) Source: MC DC 2009 online research 21% 15% 66% Purchased offline Purchased online Product category not purchased in the last 12 months 21% 15% 66% Purchased offline Purchased online Product category not purchased in the last 12 months
  23. 23. ©InSitesConsulting Do Think & Feel Think Feel Mean all items Mean all items Books Cars, motorcycles, bikes... CD/DVD/Blu-ray Clothing/shoes Computer, hardware and software Digital music Electronic equipment Furniture and home decoration Hotel/lodging Household appliances Movies or TV series in digital format Other product Personal care Plane, train or boat tickets Telecom services Tickets to events Toys/games 10% 20% 30% 40% 50% 60% 70% 20% 30% 40% 50% 60% 70% 80% Internetopportunityforsales (Ifpurchased,%purchasedonline) Internet opportunity for pre-sales (% searched online / Filter: if purchased) Q: To what extent did you look for information offline and/or online BEFORE the purchase? (n EU = 8.287) Q: Which products or services have you purchased in the last 12 months for personal use? Source: MC DC 2009 online research
  24. 24. ©InSitesConsulting Source: Forrester European Paid Content And Online Activity Forecast, 2009 To 2014, 09/09 (Western Europe) € 415 € 583 € 782 € 1.042 € 1.392 € 1.768 € 2.137 € 2.435 € 329 € 424 € 502 € 568 € 633 € 695 € 758 € 828 € 21 € 35 € 52 € 75 € 112 € 170 € 247 € 355 2007 2008 2009 2010 2011 2012 2013 2014 Music (million €) Games (million €) Video / TV (million €)
  25. 25. ©InSitesConsulting € 0 € 1 € 2 € 5 € 8 € 12 € 15 € 17 € 19 € 7 € 10 € 11 € 13 € 16 € 18 € 19 € 20 € 20 € 0 € 1 € 3 € 6 € 11 € 18 € 25 € 30 € 33 2005 2006 2007 2008 2009 2010 2011 2012 2013 Mobile music (million €) Mobile games (million €) Mobile video / TV (million €) Source: Forrester European Mobile Media Forecast 2008 to 2013, 07/08 (Western Europe)
  26. 26. ©InSitesConsulting 30
  27. 27. ©InSitesConsulting 31 Gianni Cooreman Digital Research Manager InSites Consulting T +32 9 269 16 01 M +32 494 521 776 E gianni@insites.eu http://www.linkedin.com/in/giannicooreman http://twitter.com/giannicooreman

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