DIGITAL BUSINESS
FORUM
Milano, 16 novembre 2011
Tuesday, November 16, 2010
TRE COMPETENZE
Una soluzione
Tuesday, November 16, 2010
Tuesday, November 16, 2010
COMPRENDERE IL CLIENTE
Gianni Catalfamo
European Director, Digital
Tuesday, November 16, 2010
INTERAGIAMO!
Domande, commenti?
suTwitter segui: digbiz_2010
Twitter hashtag: #digbiz
email: comunica@digbiz.it
wifi login:...
Tuesday, November 16, 2010
WELCOMETO...
...a brave new e-commerce world!
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
THE INTERNET’
KILLER APPLICATION
WHAT IS
PEOPLE ARE.
?
Tuesday, November 16, 2010
PEOPLE ARE
THE INTERNET’
KILLER APPLICATION
PEOPLE ARE.
!
Tuesday, November 16, 2010
NOI LORO
Campaign
Feedback
ATRADITIONAL
CAMPAIGN
Tuesday, November 16, 2010
NOI LORO
Campaign
Insight
A SOCIAL MEDIA
CAMPAIGN
Tuesday, November 16, 2010
Insight Content
Promotion
Conversations
Online
Asset
Offline
Asset
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tu...
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
CL...
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
DE...
MAP &
MONITOR
COMMU
NITIES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution...
HAVE WE
GOT ONE?
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do w...
THEIR
SANDBOX,
THEIR
RULES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution...
A
Q
:MY
WEBSITE
DOES NOT
PPEAL
TO THE
NEWEST
CROP OF
HOLDERSSTAKE
Tuesday, November 16, 2010
Multicentrum
Supradyn
Tuesday, November 16, 2010
CAMPAIGN
STARTS
Multicentrum
Supradyn
Tuesday, November 16, 2010
Q
:
HOW
MAY I
TURN
INTO
ADVOCATESTHEM
?
Tuesday, November 16, 2010
Tuesday, November 16, 2010
Tuesday, November 16, 2010
IACTIVATION
CAMPAIGN
Q
:
HOWDO
DEAN
?
VELOP
Tuesday, November 16, 2010
AVIRTUAL LOVER
WWW.MYSECRETOBSESSION.IT
Tuesday, November 16, 2010
Q
:WHATIS
THE
PERFECT
POSITIONINGP
FOR
MY
NEWPRODUCT?Tuesday, November 16, 2010
Tuesday, November 16, 2010
Q
:
IS IT POSSIBLE
TO M
ISSUESBEFORE
THEY
BECOME CRISES
ONITOR
?Tuesday, November 16, 2010
Tuesday, November 16, 2010
TI SEI CHIESTO:
• Ho identificato il mio target online, le caratteristiche, gli
orientamenti?
• Ho messo a punto un contenu...
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Pleon @digbiz: comprendere il cliente

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Pleon @digbiz: comprendere il cliente

  1. 1. DIGITAL BUSINESS FORUM Milano, 16 novembre 2011 Tuesday, November 16, 2010
  2. 2. TRE COMPETENZE Una soluzione Tuesday, November 16, 2010
  3. 3. Tuesday, November 16, 2010
  4. 4. COMPRENDERE IL CLIENTE Gianni Catalfamo European Director, Digital Tuesday, November 16, 2010
  5. 5. INTERAGIAMO! Domande, commenti? suTwitter segui: digbiz_2010 Twitter hashtag: #digbiz email: comunica@digbiz.it wifi login: EVENT/digbiz wifi password: forum Tuesday, November 16, 2010
  6. 6. Tuesday, November 16, 2010
  7. 7. WELCOMETO... ...a brave new e-commerce world! Tuesday, November 16, 2010
  8. 8. Tuesday, November 16, 2010
  9. 9. Tuesday, November 16, 2010
  10. 10. Tuesday, November 16, 2010
  11. 11. Tuesday, November 16, 2010
  12. 12. Tuesday, November 16, 2010
  13. 13. THE INTERNET’ KILLER APPLICATION WHAT IS PEOPLE ARE. ? Tuesday, November 16, 2010
  14. 14. PEOPLE ARE THE INTERNET’ KILLER APPLICATION PEOPLE ARE. ! Tuesday, November 16, 2010
  15. 15. NOI LORO Campaign Feedback ATRADITIONAL CAMPAIGN Tuesday, November 16, 2010
  16. 16. NOI LORO Campaign Insight A SOCIAL MEDIA CAMPAIGN Tuesday, November 16, 2010
  17. 17. Insight Content Promotion Conversations Online Asset Offline Asset Tuesday, November 16, 2010
  18. 18. Tuesday, November 16, 2010
  19. 19. Tuesday, November 16, 2010
  20. 20. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  21. 21. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? CLEARLY DEFINED PROFILES Tuesday, November 16, 2010
  22. 22. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? DEVELOP A GOOD SEARCH SEED Tuesday, November 16, 2010
  23. 23. MAP & MONITOR COMMU NITIES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  24. 24. HAVE WE GOT ONE? WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  25. 25. THEIR SANDBOX, THEIR RULES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  26. 26. A Q :MY WEBSITE DOES NOT PPEAL TO THE NEWEST CROP OF HOLDERSSTAKE Tuesday, November 16, 2010
  27. 27. Multicentrum Supradyn Tuesday, November 16, 2010
  28. 28. CAMPAIGN STARTS Multicentrum Supradyn Tuesday, November 16, 2010
  29. 29. Q : HOW MAY I TURN INTO ADVOCATESTHEM ? Tuesday, November 16, 2010
  30. 30. Tuesday, November 16, 2010
  31. 31. Tuesday, November 16, 2010
  32. 32. IACTIVATION CAMPAIGN Q : HOWDO DEAN ? VELOP Tuesday, November 16, 2010
  33. 33. AVIRTUAL LOVER WWW.MYSECRETOBSESSION.IT Tuesday, November 16, 2010
  34. 34. Q :WHATIS THE PERFECT POSITIONINGP FOR MY NEWPRODUCT?Tuesday, November 16, 2010
  35. 35. Tuesday, November 16, 2010
  36. 36. Q : IS IT POSSIBLE TO M ISSUESBEFORE THEY BECOME CRISES ONITOR ?Tuesday, November 16, 2010
  37. 37. Tuesday, November 16, 2010
  38. 38. TI SEI CHIESTO: • Ho identificato il mio target online, le caratteristiche, gli orientamenti? • Ho messo a punto un contenuto rilevante per comunicare con gli utenti anche fuori dal mio sito? • Sono pronto ad accettare regole non mie? Tuesday, November 16, 2010
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