Summary fromAllFacebook Marketing ConferenceKey take away points from today’s sessions Special: Take away points FB ROI2. FB Pages for Brands • Vodafone Case: • High quality visual content becomes more • FB Fans generate 200% more revenue vs. avg important customer • Avg customer lifetime for FB fans is 50% longer3. FB ads • Burger King Case: • ROI of Premium Ads is 3x higher compared to • FB-only couponing (50M free Whoppers) drove Marketplace Ads revenues up by 17.6% vs. same month year ago • CTR of Premium Ads is 5x-8x higher compared to Marketplace Ads • Endemol Case: • Big brother voting taken to FB: Users buy votes4. Community Management via “facebook credits” – 11% of overall voting • revenue from facebook credits Avoid fake dialogue („brand posts - fans comment“) instead create real dialogue: „brand • RTL II /Berlin – Tag und Nacht) Case: posts – fans comment – brand re-comments on • Exclusive content on FB does not lead to fans‘ comments“ cannibalization of TV (only 2.3% watch • Create engaging visual content, e.g. feature user exclusively online) statements in visuals • Adobe Case:5. Overall Take away points • Conversion Rate in campaigns with • Align Social Media activities with classical media to Social Media is 14% higher cover full customer journey
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