How to
effectively manage
the Digital Self
you did not know
you had
Friday, October 4, 13
What is
my Digital
Self ?Friday, October 4, 13
Passwords
Friday, October 4, 13
60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101...
60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101...
60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101...
60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101...
How often
do you
forget
one?Friday, October 4, 13
SocialGraph
Friday, October 4, 13
Friend
Connection
Follower
Friday, October 4, 13
What we mean:
”People who are part of
our lives because we
know, are related to,
admire, despise, listen,
watch, read, lov...
What they mean:
”Who
sees
what
Friday, October 4, 13
ContentH3
Friday, October 4, 13
Blog posts, Pictures, Videos,
Slideshares, Scribd
documents, ...
Status updates, Tweets,
Whatsapp chats,
Foursquare check-...
How WE see it
Friday, October 4, 13
How THEY see it
Friday, October 4, 13
Control
Friday, October 4, 13
ControlControl
Ownership Portability
Friday, October 4, 13
ControlControl
Ownership Portability
Control
Ownership Portability
Certification
Entities
Digital Self
Markup
Language
User...
<FIRSTNAME>Gianni</FIRSTNAME>
<SURNAME>Catalfamo</SURNAME>
<EMAIL>gianni@catalfamo.com</EMAIL>
<MOBILE>+39 335 284758</MOB...
Certification Entities
Digital Self Markup
Language
User Centric Identity
Management
Friday, October 4, 13
WHO?
Certification Entities
Digital Self Markup
Language
User Centric Identity
Management
Friday, October 4, 13
Governments
Banks
Credit Card Companies
Telcos
Healthcare providers
Post / Delivery services
Retailers
Online companies
.....
Friday, October 4, 13
Do away with
Anonymity?
Friday, October 4, 13
Improving
your Social
Graph
Friday, October 4, 13
Current status
Account
Friends / Followers /
Connections / Addresses
This is your
benchmark
Friday, October 4, 13
Build your graph
if you use GMail
•Go on to Yahoo.com
•Create a new account
(if you don’t have one)
•Import your GMail
Add...
Build your graph on
Facebook - 1
•Login to FB, click on “Home”
•Look for the “Find More
Friends” box on the right
hand col...
Build your graph on
Facebook - 2
•Click on the “..., More Friends
Are Waiting” box header
•Repeat with Skype, Outlook
cont...
Build your graph on
Facebook - 3
•Once you entered your
credentials, a confirmation
dialog box may appear
•Click “Agree”
Fr...
Build your graph on
Facebook - 4
•Facebook will offer a
list of the people you
know who already are
on FB
•Click “Add Frie...
Build your graph on
Facebook - 5
•Step 3 lists all the
emails FB could not
match to members.
•Click “Skip”
Friday, October...
Build your graph on
Twitter - 1
•Login to Twitter.com
•Click “# Discover”
•Click “Find Friends”
•Select a service and clic...
Build your graph on
Twitter - 2
•The service will ask
permission
•Click “Allow access”
•Twitter will find your friends
who ...
Build your graph on
Twitter - 3
•Twitter connections are NOT automatically
reciprocal
•“Follow someone” means you see what...
Build your graph on
LinkedIn - 1
•Login to Linkedin.com
•Click “Network”
•Click “Add Connections”
•Select a service, enter...
Build your graph on
LinkedIn - 2
•Search for
people using the
powerful
advanced
search
Friday, October 4, 13
Build your graph on
LinkedIn - 3
•Surprise people with
unsolicited
recommendations!
•Give endorsements
•Read the endorseme...
Planning
your content
strategy
Friday, October 4, 13
What content works best where?
• Event related
• Look for common hashtag
• Ephemeral, there-and-then
• Complaints, custome...
Effective Twitter content
•Hashtags (#) underline one important
concept
•You can follow hashtags (e.g. everybody
tweeting ...
Should you have a blog?
Almost certainly NO.
...unless:
Friday, October 4, 13
๏ you have a topic(s) you feel strongly about
๏ you are prepared to post on a regular basis (at least
once per week)
๏ you...
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2013 10 01 manage my ds

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2013 10 01 manage my ds

  1. 1. How to effectively manage the Digital Self you did not know you had Friday, October 4, 13
  2. 2. What is my Digital Self ?Friday, October 4, 13
  3. 3. Passwords Friday, October 4, 13
  4. 4. 60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010 How many passwords do you have? Friday, October 4, 13
  5. 5. 60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010 How many passwords do you have? Friday, October 4, 13
  6. 6. 60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010 How many passwords do you have? Friday, October 4, 13
  7. 7. 60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010 How many passwords do you have? Friday, October 4, 13
  8. 8. How often do you forget one?Friday, October 4, 13
  9. 9. SocialGraph Friday, October 4, 13
  10. 10. Friend Connection Follower Friday, October 4, 13
  11. 11. What we mean: ”People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate... Friday, October 4, 13
  12. 12. What they mean: ”Who sees what Friday, October 4, 13
  13. 13. ContentH3 Friday, October 4, 13
  14. 14. Blog posts, Pictures, Videos, Slideshares, Scribd documents, ... Status updates, Tweets, Whatsapp chats, Foursquare check-ins, ... Hotel & restaurant ratings, eBay feedbacks, Product or Book reviews, ... H3 Friday, October 4, 13
  15. 15. How WE see it Friday, October 4, 13
  16. 16. How THEY see it Friday, October 4, 13
  17. 17. Control Friday, October 4, 13
  18. 18. ControlControl Ownership Portability Friday, October 4, 13
  19. 19. ControlControl Ownership Portability Control Ownership Portability Certification Entities Digital Self Markup Language User Centric Identity Management Friday, October 4, 13
  20. 20. <FIRSTNAME>Gianni</FIRSTNAME> <SURNAME>Catalfamo</SURNAME> <EMAIL>gianni@catalfamo.com</EMAIL> <MOBILE>+39 335 284758</MOBILE> ... Certification Entities Digital Self Markup Language User Centric Identity Management Friday, October 4, 13
  21. 21. Certification Entities Digital Self Markup Language User Centric Identity Management Friday, October 4, 13
  22. 22. WHO? Certification Entities Digital Self Markup Language User Centric Identity Management Friday, October 4, 13
  23. 23. Governments Banks Credit Card Companies Telcos Healthcare providers Post / Delivery services Retailers Online companies ... Certification Entities Digital Self Markup Language User Centric Identity Management Friday, October 4, 13
  24. 24. Friday, October 4, 13
  25. 25. Do away with Anonymity? Friday, October 4, 13
  26. 26. Improving your Social Graph Friday, October 4, 13
  27. 27. Current status Account Friends / Followers / Connections / Addresses This is your benchmark Friday, October 4, 13
  28. 28. Build your graph if you use GMail •Go on to Yahoo.com •Create a new account (if you don’t have one) •Import your GMail Address Book to Yahoo! Friday, October 4, 13
  29. 29. Build your graph on Facebook - 1 •Login to FB, click on “Home” •Look for the “Find More Friends” box on the right hand column •Enter your email address (NOT GMail !) and password •Click “Search Contacts” Friday, October 4, 13
  30. 30. Build your graph on Facebook - 2 •Click on the “..., More Friends Are Waiting” box header •Repeat with Skype, Outlook contacts Friday, October 4, 13
  31. 31. Build your graph on Facebook - 3 •Once you entered your credentials, a confirmation dialog box may appear •Click “Agree” Friday, October 4, 13
  32. 32. Build your graph on Facebook - 4 •Facebook will offer a list of the people you know who already are on FB •Click “Add Friends” Friday, October 4, 13
  33. 33. Build your graph on Facebook - 5 •Step 3 lists all the emails FB could not match to members. •Click “Skip” Friday, October 4, 13
  34. 34. Build your graph on Twitter - 1 •Login to Twitter.com •Click “# Discover” •Click “Find Friends” •Select a service and click “Search contacts” Friday, October 4, 13
  35. 35. Build your graph on Twitter - 2 •The service will ask permission •Click “Allow access” •Twitter will find your friends who are already in, and you will be given the option of following them Friday, October 4, 13
  36. 36. Build your graph on Twitter - 3 •Twitter connections are NOT automatically reciprocal •“Follow someone” means you see what they write •“Someone follows you” means they see what you write Friday, October 4, 13
  37. 37. Build your graph on LinkedIn - 1 •Login to Linkedin.com •Click “Network” •Click “Add Connections” •Select a service, enter creds and click “Continue” Friday, October 4, 13
  38. 38. Build your graph on LinkedIn - 2 •Search for people using the powerful advanced search Friday, October 4, 13
  39. 39. Build your graph on LinkedIn - 3 •Surprise people with unsolicited recommendations! •Give endorsements •Read the endorsements you receive. Are these in line with how you want to be perceived? Friday, October 4, 13
  40. 40. Planning your content strategy Friday, October 4, 13
  41. 41. What content works best where? • Event related • Look for common hashtag • Ephemeral, there-and-then • Complaints, customer service requests (look for target handle) • Auto post from blog • Check-ins (way better than on Foursquare), Status updates • Picture sharing (but don’t forget to save them elsewhere - pics are easy to delete, problematic to move) • Use Pages to continuously talk about something • Use Groups to continuously talk to someone • Anything professional related • Very little interaction, but primary source for headhunters / recruiters • Auto post from blog • Be as complete as you can - use all the allowed space for profile, seek (and give generously) recommendations and endorsements Friday, October 4, 13
  42. 42. Effective Twitter content •Hashtags (#) underline one important concept •You can follow hashtags (e.g. everybody tweeting about #1Dconcert) •Mentioning @someone will send them a ping •You can D someone (send a private message) - but only if they follow you •You can RT a message to say you agree Friday, October 4, 13
  43. 43. Should you have a blog? Almost certainly NO. ...unless: Friday, October 4, 13
  44. 44. ๏ you have a topic(s) you feel strongly about ๏ you are prepared to post on a regular basis (at least once per week) ๏ you will write it yourself ๏ you will respond yourself ๏ you will not give access to your PR department ๏ you are not afraid to discuss ๏ you are not afraid of criticism (also unfair) ๏ any controversy you stir is far from your company’s business Friday, October 4, 13

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