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2010 10 25 new media
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2010 10 25 new media

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This is my presentation about what I believe makes new media truly "new", unlike most new media I see around. I have used this in a number of events with a publishing industry audience.

This is my presentation about what I believe makes new media truly "new", unlike most new media I see around. I have used this in a number of events with a publishing industry audience.

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2010 10 25 new media 2010 10 25 new media Presentation Transcript

  • Media
  • MediaThe paradox of innovation in the media industry Gianni Catalfamo European Director, Digital
  • What makes new media New? View slide
  • What makes new media New? Content Interface Business model View slide
  • “New” for me
  • “New” for me I something!an havewhat today
  • What we have now
  • What we have now: a 1way process we read the morning paper events happen journalists select what’s important
  • ? CANthis be
  • Five re-founding ideas1. evolve the interface2. important according to ME3. teach the Machine4. sharing is living5. crowdsource breaking news
  • 1. evolution, not revolution The current newspaper interface is used by over 1 billion people It works across cultures, languages, social strata and is even understood by the barely literate If it ain’t broken, don’t fix it - but maybe there is room for incremental evolution
  • Evolutionary newspaper UIs Meet Pulse Meet Flipboard
  • 2. I decide what’s important News Politics Culture Sport Showbiz Joe’s magazine
  • } 2. I decide what’s important News Gardening Economy Parenting LocalAutomobiles Politics Local a rich menu of Politics thematic feeds Culture ParentingBook reviews Books Economy Sport Showbiz Helen’s magazine
  • 3. Teaching the Machine
  • 3. Teaching the Machinethe results of every query... ...feed a new “section”
  • 4. share to liveMy new magazine
  • 4. share to liveMy new magazine share this
  • 5. “trending” = “hot”Assign a score to articles based on user behavior e.g. time spent reading, outright rating, sharing with friendsRearrange “Breaking News” based on dynamicscoring