Social Media and You
A guide to make Social Media work for you
Business Builder Group.
Why is Blogging so important to
the success of your brand?
We continually hear
that in order to make
an impact online we
need to blog
content for our
Blogging is the
voice of your brand.
Did you know that 82% of readers feel
more positive about a company after they
read custom content? Did you read that?
People want to see and read content that you
have created. They do not want to
see your TV commercials. Why
spend thousands on a commercial
when over 85% of the people
will not watch it?
People want to see your original content.
When it comes to getting your company’s
information to the public over 70% of the
people would prefer to read about your
product or company through articles rather than
It has been shown that content
marketing can generate up to three
times as many leads as traditional
Becoming a fan of a service, company or
website is a gradual process. Think about
some of your favorite online personalities.
Did you become a fan of their work
immediately or gradually over time? They
probably won you over with consistent and
How did you ﬁnd your favorite bloggers or
websites? Today most of the content you
produce will be found via social media and
through the use of search engines.
This means you have to produce the great
content and then make sure to share it with
your audience via social networks like
Google, facebook, twitter and
Some of you may ask,
“what if I don’t have
any followers” or “I
have a page but very
In this Ebook I am including a case study
of a facebook page that went from
to over 4,500 in
one month using the methods I am
telling you here.
One question that I hear often is, “What is
SEO and why should I care about
SEO or Search Engine Optimization is a
technique of building your website, social
media and articles in such a way that the search
engines like Google and bing will ﬁnd it
easier and treat it favorably. SEO is a very
large subject to cover. There are many different
forms and plenty of experts who are more
knowledgeable about the subject than I.
What kind of content is best on your blog? The
great thing about your blog is that anything
can be content. You can make videos, write
articles, write quick reviews of products, post
pictures and even use inspirational quotes.
The key to success is
to produce content
that the people in
your niche will enjoy.
Did you know that a website is not essential for
you to get the word out? Today more than ever
people are using sites like Google Plus
and tumblr. as their blogging platform.
This is actually how I started building my online
business. Two years passed before I decided it
was time to have a website speciﬁcally for my
business. I grew my business via facebook,
Linked in and Google Plus.
You may ask, “how can I
do that without a
website”. You see I
leveraged the power
of groups and
communities on these
For example, I own a business that sells Gold
and Silver, I joined and started communities on
each of the platforms that pertain to the subjects
Gold and Silver.
In those communities I became an expert
concerning the subject. I would regularly write
content that would be posted for the members.
After a few short years my sales and customers
gave me the opportunity to walk away from my
full time job.
Let’s breakdown the benefits of
a few of the social networks.
This is by far my favorite of the social networks
especially since Google launched communities
in December of 2012. The biggest beneﬁt for
my business is that posts are immediately
indexed or searchable on the Google
search engine. This means that months or
years can go by and a potential customer does a
search concerning the subject of the post, your
post will continue to show up in the
Google’s author rank is attached to your
personal Google Plus page. This means
every article you write can show up in search
with your picture next to it in Google search.
This means higher click through rates and
The power of communities
Prior to communities the amount of followers
you had on Google Plus directly related to
your success. Now with the advent of
communities anyone can reach out to
thousands of potential customers in their
desired niche. Just remember that spamming
communities is frowned upon, and can get you
The largest of the social networks is also the
easiest to grow an audience for your
There are many tools that facebook
provides small business owners or bloggers
to grow their audience.
The facebook paid Ads are an essential
low cost way to grow “Likes” to your page
and the amount of potential customers who see
facebook groups are the place to ﬁnd the
people who will be interested in your niche.
This is how I started. By joining groups you will
be able to reach people in your niche who are
not already your friends.
This social network was bewildering for me in
the beginning. I could not imagine being limited
to 140 characters or less to be able to achieve
the desired results of gaining.
After I decided to take twitter seriously I
was able to engage and befriend many of my
peers in my niche.
This has resulted in my knowledge of online
marketing expanding rapidly.
Typing out a 140 character or less Tweet with
an engaging headline, accompanied by hash
tags, pertaining to the subject and a link to the
content is all you need.
Unlike the other social networks it is acceptable
on twitter to Tweet the same info multiple
Using platforms such as TweetDeck makes
scheduling Tweets easy.
Remember that twitter just like the other
social networks requires that you engage or
communicate with your followers.
Saying thank you to someone who Retweets
your post goes a long way.
This social network more than all the others is
where you need to have your most
Set up your business page and optimize your
personal page for business.
Linked in has become the place where
potential clients check you out.
Linked in is (B2B) or Business to Business
central but can easily become a place where you
can ﬁnd potential customers as well.
Post your best material on Linked in,
remembering that it should be reading that is
acceptable to view at work.
Do not post more than a few times to your
personal proﬁle per day.
Leverage the power of Linked in groups.
These are groups of professionals in a
particular niche. You can share to multiple
groups at one time using Linked in’s sharing
tool. Make sure to join in the conversation, you
do not want to appear like a spammer.
Now that you know how to use Social
Media to get the word out about your company
let’s talk about a website or blog.
A blog or website is
the center of
Everything you post on
Social Media will point back to your blog.
Make sure that your site is a good
representation of what your niche is
about. Do not blog about Star Wars on a site
that has a subject concerning investing. This
seems like common sense but you would be
amazed at how many people make the mistake
of posting everything to their website.
One question that comes up often is, “do I pay
to have a site built or do I use one of
the free services?”
It comes down to your knowledge of building
websites and how serious you want your clients
to take you. When it came time to build a site I
reached out to my friends at Abstract
Universal. I wanted my site to look as
professional as possible. Nothing hurts a
brand more than going to a website that
does not look professional.
There are many beneﬁts to owning your own
website. The biggest is that you own it.
Imagine having a successful blog on a web
property that is getting closed down or is being
sold. Recently we heard tumblr. has been sold
to YAHOO!. This can be a stressful time for
someone who put thousands of hours into a
A website also gives you the capability of
collecting an email list. This list is invaluable
and can be turned into a newsletter which in
turn leads to more loyal customers.
Email marketing is not going away. The
list is still one of the most important pieces of
your online business.
Your website can be built and promoted anyway
you choose. Having 100% control of
your web property is a good feeling. The
ability to add landing pages and sub domains
gives you limitless opportunities. Now once you
have everything in place what is the easiest way
to gain an audience on Social Media?
I know, you want to
have sales or grow your
audience quickly. This
is where our case study
A few months ago a client came to me and
asked me to come up with a plan to help her
build an audience without having to
build a standalone website.
Since this is exactly how I began my online
journey I knew exactly what I wanted her to do.
Here are the steps in chronological order.
1. Open an Etsy.com page to list her products.
2. Open a personal Google Plus proﬁle.
3. Open a facebook business page.
4. Start producing original content to post on
facebook and Google Plus.
5. Post content to facebook and Google Plus
with links to Etsy.com.
6. Promote facebook page using
facebook Ads with a budget of $5 per day.
7. Focus on growing the audience.
8. Within a week the ﬁrst sales were
9. After 30 days she had over 4,500 Likes on
facebook and sales coming in daily.
10. Total spent on facebook ads $150
1. Expand to Pinterest
2. Google Plus business page
3. Promoted Posts on facebook
4. Expand to twitter
5. Using Online Ads via our AdExchange
6. Business Website within a year.
The main takeaway is that you must be active
with your audience.
People want to
feel connected to
the company or
person that they are
doing business with.
Social media has
given us the
connect with our
Remember when your corner store owner knew
your name and greeted you whenever you came
in the door. History is repeating itself. We
might never meet our customers in
person, but we
will have an
are what will
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