Forum Nokia Offering

Why Choose Nokia? Nokia is the Global Leader in Mobility • #1 Global mobile device manufacturer since 1998 • More than 4 billion mobile phones worldwide • Nokia represents 37% of the total market share in terms of device penetration globally • More than 1 billion Nokia handsets are in use around the world • #1 in the world’s fastest growing economies • #1 in converged devices Source: Nokia Public Messaging © 2009 Nokia Forum Nokia Value Proposition 2

What is Forum Nokia? Forum Nokia partners with third-party software developers to maximize the value of Nokia devices by: •Fostering the creation of engaging applications and services •Create additional revenue flows for operators •Provide exciting business opportunities for developers and web designers © 2009 Nokia Forum Nokia Value Proposition 3

Who Belongs to Forum Nokia? Forum Nokia is composed of talented developers with various backgrounds and skill sets: Web Creative Developers Professionals Consumers Operators Mobile SW Flash Developers Developers Prosumers Students Open Source Community © 2009 Nokia Forum Nokia Value Proposition 4

Developer Mind Share Where are developers developing? On the average, mobile developers target 2.7 platforms Source: Wireless Development Survey 2008: Volume 1, ©2008 Evans Data Corp. © 2009 Nokia Forum Nokia Value Proposition 6

Developer Mind Share - Breakdown APAC EMEA Nokia (53%) Nokia (70%) Sony Ericsson (28%) Sony Ericsson (33%) Samsung (22%) Motorola (30%) Motorola (21%) Samsung (26%) HTC (21%) Apple (23%) Apple (19%) LG (20%) Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp. © 2009 Nokia Forum Nokia Value Proposition 7

Developer Mind Share - Breakdown North America Latin America Nokia (61%) Motorola (42%) Motorola (39%) Nokia (36%) Palm (39%) RIM (32%) Sony Ericsson (33%) Apple (30%) Palm (27%) Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp. © 2009 Nokia Forum Nokia Value Proposition 8

Factors that Guide Developer Activity Mobile developers continue to select target platforms based on known technology, developer support programs and market share by more than twice other factors Source: Wireless Development Survey 2008: Volume 1, ©2008 Evans Data Corp. © 2009 Nokia Forum Nokia Value Proposition 9

What Forum Nokia Offers Forum Nokia provides technical and business resources: Business Opportunities Developer Programs 3rd Party Software Technical Support Developers Information Exchange © 2009 Nokia Forum Nokia Value Proposition 11

Forum Nokia Virtual Developer Lab Forum Nokia offers remote device testing services for developers •A “one-stop shop” for content development, testing, and certification •Provides the platform and tools needed to get your content to market © 2009 Nokia Forum Nokia Value Proposition 13

Developer Programs Forum Nokia provides developers with dedicated support and additional resources through developer programs: Pro Accelerator Champions PRO Launchpad © 2009 Nokia Forum Nokia Value Proposition 14

Forum Nokia Community An active developer community with over 1.5 million unique visitors per month Discussion Boards Wikis, Blogs Developer Newsletters eLearning & Webinars www.forum.nokia.com © 2009 Nokia Forum Nokia Value Proposition 15

Creating Business Opportunities Forum Nokia provides valuable opportunities for developers to distribute their content globally: Ovi Store Content Aggregators Operators © 2009 Nokia Forum Nokia Value Proposition 16

Ovi Store Global distribution – global or market-by- market through the Ovi Store • Immediate Self-service @ publish.ovi.com • The Ovi Store will be available in nine countries: Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, the United Kingdom, and United States Favorable revenue opportunities • Content provider gets 70% of customer price* At launch, the Ovi Store is expected to be available to tens of millions of Nokia devices •The service is expected to reach an estimated 300 million consumers by 2012 © 2009 Nokia Forum Nokia Value Proposition 17

The Consumer is in Control •In 2011, we estimate the market for these service areas to be 40 Billion Euros •For 2012, Nokia targets 300 million unique users of Ovi services © 2009 Nokia Forum Nokia Value Proposition 18

Ovi Store - Consumer Benefits Ovi Store - Maximum Relevance with Social Networking and Location elements Ovi Store maximizes relevance by: • Location • Friends • Earlier usage and Device Type Interaction with Your Social Network: • Streams & Collections • Content Ratings • Recommendations © 2009 Nokia Forum Nokia Value Proposition 19

Open Screen Project Fund $10M Open Screen Project fund, from Nokia and Adobe • Announced at MWC in Barcelona in February 2009 • Two-year fund, with each company providing $2.5 million per year, to stimulate the rich Internet developer ecosystem with education and funding for developers • FN and Adobe now accepting applications from developers to request OSP funds • Initial response exceeded both parties’ expectations (over 100 requests for funding in first week) • Interested in applying? Go to: http://www.openscreenproject.com/developer © 2009 Nokia Forum Nokia Value Proposition 20

Calling All Innovators - 2009 Categories: Internet Innovation • Flash • Emerging Markets and Mobile • Necessities What Developers Can Win: Total cash and prizes worth more • than $250,000. “Spotlight” placement featuring • winning applications on Nokia's newly announced Ovi Store Possible pre-load opps for • winning apps http://www.callingallinnovators.com Submissions will be accepted until 30 June 2009 © 2009 Nokia Forum Nokia Value Proposition 21

LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http://www.uygulamapazari.com/ you will find the application portal © 2009 Nokia Forum Nokia Value Proposition 24

TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http://playground.telenor.com/node/8 87, and the article regarding the agreement at the following link: http://playground.telenor.com/node/8 99 © 2009 Nokia Forum Nokia Value Proposition 25

you!!!!!! Nokia wants you!!!!!! www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml and apply for Launchpad membership For support regarding the Forum Nokia developers programs: forumnokiapro@nokia.com www.publish.ovi.com and register yourself and start to submit your content to OVI Store For support regarding the OVI Store: PublishToOVI.Support@nokia.com www.openscreenproject.com/developer and apply for a open screen project www.callingallinnovators.com and apply for the competition for any information, call us now ;-) © 2009 Nokia Forum Nokia Value Proposition 26

Forum Nokia Business Development Team EMEA Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin Nora Cioletti Roszczewski Sustersic Tolvi Dalez Zelenski Zaknoun Airas Leader, Location Based Enterprise and Multimedia CIS MEA Personal Infotainment Services and Business Productivity and Business Near Field Mobility Utilities Development Communication Italy, Turkey Alps and Finbaltics, French Russian Middle East and Scandic, Poland, UK and Ireland, Adriatic, South Germany, speaking speaking Africa Czech Republic, East Europe Netherlands territories, territories Slovakia Spain, Portugal +358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831 +358408021077 27 © 2008 Nokia

Forum Nokia Offering

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