What’s Your Story?

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Growth Expert Gian Fiero's presentation on using storytelling techniques to effectively market, promote, and brand yourself.

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What’s Your Story?

  1. 1. What’s YOUR Story?How To Use Storytelling To Market Yourself
  2. 2. Origins  Drawings used and brought to life through voice (narration), dance, or music.How To Use Storytelling To Market Yourself
  3. 3. MethodologyHow To Use Storytelling To Market Yourself
  4. 4. Purpose 1. To teach 2. To entertain 3. To preserveHow To Use Storytelling To Market Yourself
  5. 5. Why Storytelling Works Stories have an emotional component and when you engage peoples emotions, you stand a better chance of them paying attention and remembering your message.How To Use Storytelling To Market Yourself
  6. 6. Best ExamplesHow To Use Storytelling To Market Yourself
  7. 7. Best Examples Critical thinking skills, vocabulary, and language patterns are enhanced through use of stories.How To Use Storytelling To Market Yourself
  8. 8. One More Purpose… 1. To teach 2. To entertain 3. To preserve 4. To marketHow To Use Storytelling To Market Yourself
  9. 9. Storytelling & MarketingHow To Use Storytelling To Market Yourself
  10. 10. Storytelling & MarketingHow To Use Storytelling To Market Yourself
  11. 11. Storytelling Meets Publicity 1. Newsworthy 2. NoteworthyHow To Use Storytelling To Market Yourself
  12. 12. Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
  13. 13. Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
  14. 14. Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
  15. 15. Storytelling Meets Publicity Product IntegrationHow To Use Storytelling To Market Yourself
  16. 16. Storytelling Meets Publicity 1. Reality ShowsHow To Use Storytelling To Market Yourself
  17. 17. Why Storytelling WorksHow To Use Storytelling To Market Yourself
  18. 18. Storytelling & Memory1. Declarative2. Semantic3. EmotionalHow To Use Storytelling To Market Yourself
  19. 19. What Makes A Good Story? All good stories… 1. Emotionally engage 2. Relatability 3. Favorable outocomeHow To Use Storytelling To Market Yourself
  20. 20. What Makes A Good Story? The 6 Cs Of Drama 1. Characters 2. Conflict 3. Complications 4. Crisis 5. Catastrophe 6. ConclusionHow To Use Storytelling To Market Yourself
  21. 21. Make Messages Stick 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. StoriesHow To Use Storytelling To Market Yourself
  22. 22. Social Media New tools in the evolution of storytelling.How To Use Storytelling To Market Yourself
  23. 23. How To Use Storytelling To Market Yourself
  24. 24. Social MediaHow To Use Storytelling To Market Yourself
  25. 25. Storytelling & BrandingHow To Use Storytelling To Market Yourself
  26. 26. Storytelling & Careers 1. Social Media 2. Materials 3. InterviewsHow To Use Storytelling To Market Yourself
  27. 27. Storytelling & Networking 1. Distinction 2. Context 3. AppreciationHow To Use Storytelling To Market Yourself
  28. 28. Write Your Story!How To Use Storytelling To Market Yourself

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