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What’s Your Story?

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Growth Expert Gian Fiero's presentation on using storytelling techniques to effectively market, promote, and brand yourself.

Growth Expert Gian Fiero's presentation on using storytelling techniques to effectively market, promote, and brand yourself.

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    What’s Your Story? What’s Your Story? Presentation Transcript

    • What’s YOUR Story?How To Use Storytelling To Market Yourself
    • Origins  Drawings used and brought to life through voice (narration), dance, or music.How To Use Storytelling To Market Yourself
    • MethodologyHow To Use Storytelling To Market Yourself
    • Purpose 1. To teach 2. To entertain 3. To preserveHow To Use Storytelling To Market Yourself
    • Why Storytelling Works Stories have an emotional component and when you engage peoples emotions, you stand a better chance of them paying attention and remembering your message.How To Use Storytelling To Market Yourself
    • Best ExamplesHow To Use Storytelling To Market Yourself
    • Best Examples Critical thinking skills, vocabulary, and language patterns are enhanced through use of stories.How To Use Storytelling To Market Yourself
    • One More Purpose… 1. To teach 2. To entertain 3. To preserve 4. To marketHow To Use Storytelling To Market Yourself
    • Storytelling & MarketingHow To Use Storytelling To Market Yourself
    • Storytelling & MarketingHow To Use Storytelling To Market Yourself
    • Storytelling Meets Publicity 1. Newsworthy 2. NoteworthyHow To Use Storytelling To Market Yourself
    • Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
    • Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
    • Storytelling Meets PublicityHow To Use Storytelling To Market Yourself
    • Storytelling Meets Publicity Product IntegrationHow To Use Storytelling To Market Yourself
    • Storytelling Meets Publicity 1. Reality ShowsHow To Use Storytelling To Market Yourself
    • Why Storytelling WorksHow To Use Storytelling To Market Yourself
    • Storytelling & Memory1. Declarative2. Semantic3. EmotionalHow To Use Storytelling To Market Yourself
    • What Makes A Good Story? All good stories… 1. Emotionally engage 2. Relatability 3. Favorable outocomeHow To Use Storytelling To Market Yourself
    • What Makes A Good Story? The 6 Cs Of Drama 1. Characters 2. Conflict 3. Complications 4. Crisis 5. Catastrophe 6. ConclusionHow To Use Storytelling To Market Yourself
    • Make Messages Stick 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. StoriesHow To Use Storytelling To Market Yourself
    • Social Media New tools in the evolution of storytelling.How To Use Storytelling To Market Yourself
    • How To Use Storytelling To Market Yourself
    • Social MediaHow To Use Storytelling To Market Yourself
    • Storytelling & BrandingHow To Use Storytelling To Market Yourself
    • Storytelling & Careers 1. Social Media 2. Materials 3. InterviewsHow To Use Storytelling To Market Yourself
    • Storytelling & Networking 1. Distinction 2. Context 3. AppreciationHow To Use Storytelling To Market Yourself
    • Write Your Story!How To Use Storytelling To Market Yourself