The Sound Of Money: How To Make Money Through Music Licensing

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PowerPoint from the Sound Of Money, a seminar that offers a comprehensive overview of the music licensing process including income information for songs used in TV, film, and advertising placements.

PowerPoint from the Sound Of Money, a seminar that offers a comprehensive overview of the music licensing process including income information for songs used in TV, film, and advertising placements.

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  • 1. The Sound Of Money: How To Get Paid Through Music Licensing
  • 2. What You Will Learn Part I • What Music Licensing Is • How Music Licensing Works • The Mind of the Music Supervisor Part II • Interview with PJ Bloom • How to Market Your Songs • How to Negotiate Strategically
  • 3. Part I
  • 4. Copyright Owner 1. Perform 3. Adaptations/Derivative 2. Reproduce 4. Distribute
  • 5. Synch Rights A license granted by the holder of the copyright of a particular composition that allows the licensee to "sync" music with some kind of visual media output (film, television shows, advertisements, video games, accompanying website music, movie trailers, etc.)
  • 6. Copyright Certificate
  • 7. Business Fundamentals
  • 8. Reality Check
  • 9. Indemnification
  • 10. Costs $35.00 online / $65.00 paper filing http://www.copyright.gov/eco/
  • 11. Costs $35.00 online / $65.00 paper filing http://www.copyright.gov/eco/
  • 12. PA & SR $35.00 online / $65.00 paper filing PA = Performance SR = Sound Recording http://www.copyright.gov/eco/
  • 13. Business Fundamentals
  • 14. PROs Performance Rights Organizations
  • 15. Which One?
  • 16. PROs Performance Rights Organizations
  • 17. Know This
  • 18. Quality Engineering
  • 19. Other Factors • Mood •Topic •Relevance
  • 20. The Boss (i.e. the director)
  • 21. Infrastructure Executive Producer Producer Film Production Company Director Music Supervisor Music Coordinator
  • 22. Music Supervisor Duties •Locate Music •Work within budget (usually 5% of production budget) •Enhance the story •Fulfill Director’s vision •Oversee scoring •Select Songs •Negotiate the use of songs •Clear songs
  • 23. Two Primary Considerations Budget & Timeframe
  • 24. Song Status = $ 1. Hit Song $$$$ 2. Non-Hit Song $$$ 3. Indie $
  • 25. Song Placement = $ • How the song is used (i.e. vocal performance by an actor on camera, instrumental background, vocal background) • The type of film (i.e. major studio, independent, foreign, student, web) • The stature of song being used (i.e. current hit, new song, etc.) • The duration of the use (i.e. one minute, four minutes, 10 seconds) and whether there are multiple uses of the song • The term of the license (i.e. two years, 10 years, life of copyright, perpetual) • The territory of the license (i.e. the world, the universe, specific foreign countries) • Whether there is a guarantee that the song will be used on the film's soundtrack album • Whether the producer also wants to use the original hit recording of a song, rather than re-recording a new version for use in the film • Whether the motion picture uses the song as its musical theme as well as its title
  • 26. Real Life Dollars 1. Hit Songs/Hit Artist $500,000 - $1,000,000 Black Eyed Peas, John Mayer, Jay-Z 2. Semi-Hit/Semi-Hit Artist $15,000 - $40,000 3. Non-Hit/Non-Hit Artist $0, $1 - $15,000 __________ Fill in the blank
  • 27. Real Life Dollars
  • 28. Real Life Dollars Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity. A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film. A song used as the theme song for a film might gets $50,000 to $75,000. Commercials fetch even more money: A song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio.
  • 29. In The Music Supervisor’s Mind
  • 30. 1. Auditioning The act of listening to music
  • 31. 2. Spotting Choosing where music is place
  • 32. 3. Temp Tracks Music used temporarily for feel
  • 33. 4. Amount & Portion Of Use How much and what part are used
  • 34. 5. When & How Much Time Frame & Budget Considerations
  • 35. 6. Music Scoring Instrumentals played during key moments
  • 36. 7. Negotiate Synch, Master Use & Mechanical Licenses
  • 37. AKA “Clearance” Synchronization License With Visuals Master Use License Recording Mechanical Licenses Mechanical Reproduction
  • 38. Part II – Next Week • Interview with PJ Bloom • How to market your songs • How to negotiate strategically Glee, CSI Miami, Nip/Tuck, Eat, Pray Love, The Shield, Bad Boys, The Mask, The Bodyguard, Chicago
  • 39. Main Point #1: Know What Music Licensing Is Permission to do something
  • 40. Main Point #2: Know YOUR Rights 1. Perform 3. Adaptations/Derivative 2. Reproduce 4. Distribute
  • 41. Main Point: #3 Prepare To Indemnify http://www.copyright.gov/eco/
  • 42. Main Point #4: Two Primary License
  • 43. Main Point #5: PROS Are YOUR Allies Affiliation = Compensation
  • 44. Main Point #6: Budget & Time Frame Rule
  • 45. Main Point #7: Hit Songs & Big Stars = $ Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity. A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film. A song used as the theme song for a film might gets $50,000 to $75,000. Commercials fetch even more money: A song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio.
  • 46. Take Notes Interview with P.J. Bloom next!
  • 47. Coming Up • Interview with PJ Bloom • How to market your songs – directly & indirectly • Tips For Success
  • 48. 3rd Party Licensing TAXI.com http://www.taxi.com My favorite. Strong track record. All kinds of placements & success stories. Audio Socket.com https://www.audiosocket.com/ Audiosocket is a music licensing and technology company that provides creative music licensing solutions for all media. Beatpick.com http://www.beatpick.com/ A global music licensing company working for adverts, films, internet videos and games: easy, quick and reliable.
  • 49. 3rd Party Licensing Music Dealers.com http://www.musicdealers.com/#!/ Relatively new. Has successful placements in advertising. Rumblefish.com http://www.rumblefish.com/ Licensing for television, film, advertisements, websites & video games. Youlicense.com http://www.youlicense.com/ System enables artists and those seeking music to conduct business directly with each other.
  • 50. 3rd Party Licensing Pumpaudio.com http://www.pumpaudio.com/ Artists can license their music in television and advertising without giving up any ownership Ricallmusiclicensing.com http://ricall.com/music-licensing Music licensing marketplace, connecting users wanting to license music directly with the relevant copyright owners. Gamecues.com http://www.gamecues.com/ Licensing for the gaming industry.
  • 51. Get A Reel! Gooding Reel: http://vimeo.com/11686742
  • 52. Stay In Touch! www.facebook.com/fieroflair www.gianfiero.info
  • 53. The Sound Of Money: -Conclusion- How To Get Paid Through Music Licensing