The Science of
Personal Branding
Personal Branding Definition
Identification of the qualities and
characteristics that distinguish you.
What Is A Personal Brand?
Branding Myth
You do NOT create a personal brand
Understand Your Brand
Authenticity Is Crucial
Ask 5 people to supply you with
5 adjectives that best describe you.
What Makes YOU Unique?
The study of the psychological forces that make you uniquely you.
What Makes YOU Unique?
Dissecting A Brand
Positioning
It’s the MOST crucial aspect of career development.
Positioning Power
Positioning Mechanisms
Accomplishments/Achievements
Notoriety/Recognition/Credibility
Endorsements
A...
What Positioning Does
Keys To Brand Development
Clarity
Consistency
Constancy
Keys To Brand Development
Project WorldProject World
Brand Value
Positional advantage; power to act effectively
Branding & Competition
Main Branding Ingredients
Brands Evoke Emotions
Great Positioning = Exemplified
• President, Harvard Law Review
• Book deal
• Keynote for John Kerry
• Democrat nominee
• ...
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Branding Add$ Up
$90,000 (p)
$10,000 - 75,000 (a)
$10,000 - $25,000 (t)
$400,000 (s)
$40,000,000 (2012)
$60 Million
Branding Activities
1 Promote = $
Establish Web Presence
Create/Manage a Project
Develop a Product
Demonstrate Talent
...
Remember This
When you properly establish your brand,
you stop chasing money…
and money starts chasing you…
Conclusion
Master your brand. Elevate yourself.
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The Science of Personal Branding

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Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

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Transcript of "The Science of Personal Branding"

  1. 1. The Science of Personal Branding
  2. 2. Personal Branding Definition Identification of the qualities and characteristics that distinguish you.
  3. 3. What Is A Personal Brand?
  4. 4. Branding Myth You do NOT create a personal brand
  5. 5. Understand Your Brand
  6. 6. Authenticity Is Crucial Ask 5 people to supply you with 5 adjectives that best describe you.
  7. 7. What Makes YOU Unique? The study of the psychological forces that make you uniquely you.
  8. 8. What Makes YOU Unique?
  9. 9. Dissecting A Brand
  10. 10. Positioning It’s the MOST crucial aspect of career development.
  11. 11. Positioning Power Positioning Mechanisms Accomplishments/Achievements Notoriety/Recognition/Credibility Endorsements Affiliation*
  12. 12. What Positioning Does
  13. 13. Keys To Brand Development Clarity Consistency Constancy
  14. 14. Keys To Brand Development Project WorldProject World
  15. 15. Brand Value Positional advantage; power to act effectively
  16. 16. Branding & Competition
  17. 17. Main Branding Ingredients
  18. 18. Brands Evoke Emotions
  19. 19. Great Positioning = Exemplified • President, Harvard Law Review • Book deal • Keynote for John Kerry • Democrat nominee • U.S. President
  20. 20. Case Study
  21. 21. Case Study
  22. 22. Case Study
  23. 23. Case Study
  24. 24. Case Study
  25. 25. Case Study
  26. 26. Case Study
  27. 27. Case Study
  28. 28. Case Study
  29. 29. Case Study
  30. 30. Case Study
  31. 31. Case Study
  32. 32. Branding Add$ Up $90,000 (p) $10,000 - 75,000 (a) $10,000 - $25,000 (t) $400,000 (s) $40,000,000 (2012) $60 Million
  33. 33. Branding Activities 1 Promote = $ Establish Web Presence Create/Manage a Project Develop a Product Demonstrate Talent Showcase Skills/Knowledge Produce an event Start a charity/non-profit Write Books/Articles/Blogs Start a Newsletter YouTube Videos Reality TV Shows Public Speaking 2 Position = Perception (of value) Degrees/Certifications Accomplishments/Awards Accolades/Contests Won/Firsts Affiliate Mentors Endorsements Teach a class Get Featured in Articles Write Books/Articles/Blogs YouTube Videos Reality TV Shows Board Seat Joint Ventures Publicize favorable Stats
  34. 34. Remember This When you properly establish your brand, you stop chasing money… and money starts chasing you…
  35. 35. Conclusion Master your brand. Elevate yourself.

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