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The Science of Personal Branding
 

The Science of Personal Branding

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Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

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    The Science of Personal Branding The Science of Personal Branding Presentation Transcript

    • The Science of Personal Branding
    • Personal Branding Definition Identification of the qualities and characteristics that distinguish you.
    • What Is A Personal Brand?
    • Branding Myth You do NOT create a personal brand
    • Understand Your Brand
    • Authenticity Is Crucial Ask 5 people to supply you with 5 adjectives that best describe you.
    • What Makes YOU Unique? The study of the psychological forces that make you uniquely you.
    • What Makes YOU Unique?
    • Dissecting A Brand
    • Positioning It’s the MOST crucial aspect of career development.
    • Positioning Power Positioning Mechanisms Accomplishments/Achievements Notoriety/Recognition/Credibility Endorsements Affiliation*
    • What Positioning Does
    • Keys To Brand Development Clarity Consistency Constancy
    • Keys To Brand Development Project WorldProject World
    • Brand Value Positional advantage; power to act effectively
    • Branding & Competition
    • Main Branding Ingredients
    • Brands Evoke Emotions
    • Great Positioning = Exemplified • President, Harvard Law Review • Book deal • Keynote for John Kerry • Democrat nominee • U.S. President
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Case Study
    • Branding Add$ Up $90,000 (p) $10,000 - 75,000 (a) $10,000 - $25,000 (t) $400,000 (s) $40,000,000 (2012) $60 Million
    • Branding Activities 1 Promote = $ Establish Web Presence Create/Manage a Project Develop a Product Demonstrate Talent Showcase Skills/Knowledge Produce an event Start a charity/non-profit Write Books/Articles/Blogs Start a Newsletter YouTube Videos Reality TV Shows Public Speaking 2 Position = Perception (of value) Degrees/Certifications Accomplishments/Awards Accolades/Contests Won/Firsts Affiliate Mentors Endorsements Teach a class Get Featured in Articles Write Books/Articles/Blogs YouTube Videos Reality TV Shows Board Seat Joint Ventures Publicize favorable Stats
    • Remember This When you properly establish your brand, you stop chasing money… and money starts chasing you…
    • Conclusion Master your brand. Elevate yourself.