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The Science of Personal Branding
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The Science of Personal Branding

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Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

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  • 1. The Science of Personal Branding
  • 2. Personal Branding Definition Identification of the qualities and characteristics that distinguish you.
  • 3. What Is A Personal Brand?
  • 4. Branding Myth You do NOT create a personal brand
  • 5. Understand Your Brand
  • 6. Authenticity Is Crucial Ask 5 people to supply you with 5 adjectives that best describe you.
  • 7. What Makes YOU Unique? The study of the psychological forces that make you uniquely you.
  • 8. What Makes YOU Unique?
  • 9. Dissecting A Brand
  • 10. Positioning It’s the MOST crucial aspect of career development.
  • 11. Positioning Power Positioning Mechanisms Accomplishments/Achievements Notoriety/Recognition/Credibility Endorsements Affiliation*
  • 12. What Positioning Does
  • 13. Keys To Brand Development Clarity Consistency Constancy
  • 14. Keys To Brand Development Project WorldProject World
  • 15. Brand Value Positional advantage; power to act effectively
  • 16. Branding & Competition
  • 17. Main Branding Ingredients
  • 18. Brands Evoke Emotions
  • 19. Great Positioning = Exemplified • President, Harvard Law Review • Book deal • Keynote for John Kerry • Democrat nominee • U.S. President
  • 20. Case Study
  • 21. Case Study
  • 22. Case Study
  • 23. Case Study
  • 24. Case Study
  • 25. Case Study
  • 26. Case Study
  • 27. Case Study
  • 28. Case Study
  • 29. Case Study
  • 30. Case Study
  • 31. Case Study
  • 32. Branding Add$ Up $90,000 (p) $10,000 - 75,000 (a) $10,000 - $25,000 (t) $400,000 (s) $40,000,000 (2012) $60 Million
  • 33. Branding Activities 1 Promote = $ Establish Web Presence Create/Manage a Project Develop a Product Demonstrate Talent Showcase Skills/Knowledge Produce an event Start a charity/non-profit Write Books/Articles/Blogs Start a Newsletter YouTube Videos Reality TV Shows Public Speaking 2 Position = Perception (of value) Degrees/Certifications Accomplishments/Awards Accolades/Contests Won/Firsts Affiliate Mentors Endorsements Teach a class Get Featured in Articles Write Books/Articles/Blogs YouTube Videos Reality TV Shows Board Seat Joint Ventures Publicize favorable Stats
  • 34. Remember This When you properly establish your brand, you stop chasing money… and money starts chasing you…
  • 35. Conclusion Master your brand. Elevate yourself.