Lessons Learned From           P r in c eSuccess Strategies for Signed & D.I.Y A                                     . rti...
OBJECTIVES•   Analyze•   Identify•   Extrapolate•   Apply
ORIGINS• Prince was born June 7, 1958
ORIGINS•   Mother, Mattie Shaw•   Father, John Nelson•   Prince Rogers Trio•   Father had three children from    previous ...
ORIGINSTyka Nelson
ORIGINS• He started playing the piano at 5; was proficient by age 7
ORIGINS•   Loved basketball•   Bullied as a child•   His mom nicknamed him    “Skipper”•   Parents divorced when he    was...
ORIGINS• His mother re-marries• Prince hated his new  step father• Ran away; moved in  with his father• Got kicked out at ...
ORIGINS•   Vagabond at 12•   Met Andre Anderson•   Bernadette Anderson•   Started a band (Grand Central)•   Jim Hamilton• ...
INFLUENCE• Sly & The Family Stone
ORIGINS•   Pepe Willie•   Studio experience•   94 East•   Champagne demo•   Graduates in 1976•   Meets Chris Moon
ORIGINS• Chris makes a deal• Prince dumps group• Studio time &  mentorship• Creates “Soft And Wet”  with Moon’s help• Goes...
ORIGINS•   Moon plays demo for Owen    Husney•   Prince gets rejected by Atlantic•   Tough time in Big Apple•   Returns to...
ORIGINS•   Formed American Artists•   Immediately invested    $50,000•   Prince’s allowance was    $50.00 per week•   Got ...
ORIGINS•   Young•   Extraordinary musicianship•   Ability to record an entire album by    himself•   Highly creative•   Na...
ORIGINS• Meets with:
ORIGINSIncredible!
ORIGINSVerdine White
ORIGINS• Russ Thyret, high level executive, Mo  Ostin, chairman, and Lenny  Waronker, president• Russ was the main influen...
RECORDS FIRST ALBUM• “For You” released April 28,  1978• Cost $175,000• Sold 150,000 units• Reached number 21 on  Billboar...
GETS NEW MANAGEMENT• Firm of Cavallo &  Ruffalo• Steve Fargnoli  (manager)• Assembled band• Organized tour
PERFORMANCE EXPERIENCE•   Opened for Rick James•   Hated Rick James•   Learned from Rick James•   Records second album
SECOND ALBUM• “Prince” released in October,  1979• “I Want To Be Your Lover”• The song reached number 1 on  the Soul singl...
THIRD ALBUM• Desired to reach white  audiences• Dirty Mind released in October  1980• Features “Dirty Mind,”  “Partyup,” “...
THIRD ALBUM• “Partyup,” was written by  former drummer, Morris Day• Album reaches 45 on Pop  charts• Sells 1.8 million• Pr...
KEY ALLY• Lisa Coleman replaces Gayle Chapman
FORTH ALBUM•   Prince gets a stylist•   Warner Bros oversees new    album cover >•   Controversy released in    October of...
CONTROVERSY TACTICS•Buzz created•Is now controversial•Radio intrigued by“Do Me Baby”•Gets and likes theattention
MEDIA COVERAGE• Howard Bloom• Rolling Stone, February of  1981• Public interest was  building• Performance offers  increased
THE ROLLING STONE INCIDENT• 3 nights in LA• Largest crowd ever for Prince• Received catcalls, boos, and had  paper cups th...
THE ROLLING STONE INCIDENT• Orange juice, a grapefruit, and  a bag of chicken thrown at them• Prince storms of stage
SIDE PROJECTS• Recruited Morris Day for drums• Recruited Alexander O’Neal for lead  vocals• Alexander rejected the offer• ...
SIDE PROJECTS•   Album released in 1981•   Consists of: Morris Day    (lead vocals)•   Jesse Johnson (guitar &    vocals)•...
SIDE PROJECTS            Vanity 6•   Susan Moonsie, Brenda    Bennett, and Denise    Matthews•   Album released in August,...
FIFTH ALBUM•   Prince releases 1999 in 1982•   Objective: crossover success•   MTV plays video for "1999"•   Follow-up is ...
WENDY THE WONDERFUL• Wendy Melvoin replaces Dez Dickerson
THE REVOLUTION BEGINS• Mark Brown, Bobby Z, Matt Fink, Lisa Coleman, and  Wendy Melvoin – The Revolution
PURPLE DROPLETS • 1984 - You’re fired!
PURPLE REIGN• Management contract is set to  expire• Warner Bros Films rejects Purple  Rain• Mo Ostin loans 2 million for ...
PURPLE REIGN• Replaces her with  Apollonia• Vanity 6 now called  Apollonia 6• Morris Day develops  cocaine habit• Steals t...
PURPLE REIGN•   Purple Rain released in    summer 0f 1984•   The single "When Doves Cry"    hits number 1•   Best selling ...
PURPLE DROPLETS•   Soundtrack contains "Darling    Nikki"•   Tipper Gores daughter likes    it…a lot•   PMRC passes legisl...
SIDE PROJECTS• “The Family” album  released in 1985• Features “Screams  of Passion,” and  “Nothing Compares  To You”
SEVENTH ALBUM•   Records "Around The World In A    Day" while on Purple Rain tour•   Releases it in 1985•   Prince turns i...
UNDER THE CHERRY MOONFollow-up to Purple Rain…but not a sequel
EIGHTH ALBUM• 1986 - Releases “Parade”• Features “Kiss”• Sold 3.5 million
PARADE…MARCHES ON• September, 1986, Wendy & Lisa get fired
TIME 4 A LABEL• 1986 – Starts Paisley Park Records
SIDE PROJECT• 1987 - Releases jazz inspired side project
NINTH ALBUM• 1987  -Releases  “Sign O’ The  Times”• Formerly  “Crystal Ball”• Sells 3.75  million• Becomes very  irate
OWNERSHIP• 1988 - Builds Paisley Park Studios
TENTH ALBUM?• Records “The Black Album”• Cancels its release
TENTH ALBUM• 1988 - Releases “LoveSexy”     • Sells 2.7 million     • Organizes tour
MANAGEMENT CHANGE• 1989 – fires Cavallo,  Ruffalo, & Fargnoli• Hires Albert Magnoli• Visits the set of Batman• Tim Burton•...
ELEVENTH ALBUM• 1989 - Back to number #1 / Sells 4.4  million• Contains “Partyman,” and “Batdance”
MANAGEMENT CHANGE• Albert Magnoli  quits• Arnold Stiefel &  Randy Phillips• Gets $8 million for  Graffiti Bridge• Anna Gar...
CLIMATE CHANGE• 1989 - NWA releases “Straight Outta Compton”
GRAFFITI BRIDGE• 1990 - Releases  “Graffiti Bridge”• Sequel to Purple Rain• Tevin Campbell• Featured Ingrid  Chavez• Featu...
SIDE PROJECT•   1990 – Starts to “produce” Tara Leigh Patrick aka Carmen Electra
TRANSITION• 1991 - Forms new band New Power Generation
DIAMONDS & PEARLS• 1991 - Sells 6.3 million worldwide• Organizes Tour
SIDE NOTE• Involved with 4 women simultaneously
CONTRACT YEAR• 1992 – Gets new  contract worth 100  million dollars• Quota put in place
DRAMA•   Releases 5 more albums    with Warner Bros    (1992):Love Symbol,    (1993): Greatest Hits,•   (1994): Come, (199...
EMANCIPATION•   1993 - Changes name•   Released - Carmen Electra’s project (1 million lost)•   1994 - Releases “The Most B...
PULLING THE PLUG• 1994 – Paisley Park Records folds• Mo Ostin steps down as chairman of Warner Bros.
MANAGEMENT CHANGE• Arnold Stiefel &  Randy Phillips out• Gilbert Davison in• ?
MANAGEMENT CHANGE • 1995 - Gilbert Davison quits
EMANCIPATION• 1996 – Financial  problems• Gets married on  Valentines Day• Lays off band• Hospitalized
EMANCIPATION…FREE AT LAST!  • 1996 – Releases Emancipation
EMANCIPATION•   1997 – Releases “Crystal Ball”•   5 CD set•   84,000 pre-orders•   Most unfulfilled
EMANCIPATION• 1998 - Mayte miscarries• They divorce in 1999
FAN BASE?• 1998 Internet  growth• Sues fan websites  out of business• Uptown Magazine
MAINTENANCE LESSON•   1999 meets Clive Davis•   Signs with Arista/BMG to promote and    distribute new project (P&D deal)....
EMANCIPATION• 2000 – Changes name back to Prince
EMANCIPATION  …but still uses
EMANCIPATION• “Rave” only sales  500,000 units• 2000 – Dissolves  agreement with  Arista• Prince says to Clive  Davis, “I ...
MARRIAGE NUMBER II• 2001 – Marries Manuela Testolini
EMANCIPATION• 2001 - Starts the  NPG Music Club• Membership came  in two options:  $7.75 for basic  monthly access or  $10...
EMANCIPATION• 2001 – Releases “Rainbow Children”• Sells 130,000 units
EMANCIPATION• 2002 – Releases “One Night Alone”
MAINTENANCE LESSON• 2004 - Princes releases  “Musicology”  simultaneously with tour• Best-selling album in  years• Moves m...
MAINTENANCE LESSON• 2005 – Signs distribution deal with Universal
MAINTENANCE LESSON• 2006 – NPG Music Club closes down
MAINTENANCE LESSON …so does second marriage
MAINTENANCE LESSON• 2007 - Performs at half-time of Super Bowl
MAINTENANCE LESSON• 2007 – Launches fragrance line
MAINTENANCE LESSON•   2007 - Prince launches his new Planet Earth album as a free giveaway    with a national Sunday newsp...
MAINTENANCE LESSON• 2008 - Performs at Coachella
MAINTENANCE LESSON• 2009 - Releases 3 album  set called LotusFlow3r  exclusively through  Target, a chain based in  Prince...
MAINTENANCE LESSON• Launches LotusFlow3r,  a subscription• Gives access (for a fee)  to just about every  Prince concert s...
MAINTENANCE LESSON    • Fashion line?
MAINTENANCE LESSON    • Visual Evolution
FLASHBACK
The Internet Is Dead!• Pronounces the “Internet  is dead,” refuses to use  any digital platforms to  distribute his music•...
Welcome To America 2011                    21 Night Stand• 85% of tickets made  available for $25 - including  service fees.
LESSONS LEARNED - INTANGIBLES•   Extraordinary talent•   Vision•   Identity•   Belief•   Branding•   Confidence•   Drive &...
LESSONS LEARNED - TANGIBLES                   •   Community                   •   Ally Support                   •   Game-...
CONCLUSION• Lessons taught, and  lessons learned are  not the same thing…
STILL GOING                       The Time (2009)   Morris Day (lead vocals); Jesse Johnson (guitar & vocals); Jimmy Jam(k...
STILL GOING                  Wendy & Lisa (2009)•   Music Scoring/TV &    Film•   Nurse Jackie•   Heroes•   Soul Food•   S...
The END
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Lessons Learned From Prince

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Growth Expert Gian Fiero's presentation on lessons learned from Prince with an emphasis on dealing with record companies, becoming an independent artist, and the significance of building a strong brand, and developing superlative songwriting and performance skills.

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Transcript of "Lessons Learned From Prince"

  1. 1. Lessons Learned From P r in c eSuccess Strategies for Signed & D.I.Y A . rtists Conducted By Gian Fiero
  2. 2. OBJECTIVES• Analyze• Identify• Extrapolate• Apply
  3. 3. ORIGINS• Prince was born June 7, 1958
  4. 4. ORIGINS• Mother, Mattie Shaw• Father, John Nelson• Prince Rogers Trio• Father had three children from previous marriage (Lorna, Sharon, and John)• Mother had a son from a previous marriage (Alfred)• 2 parents, 6 children, from 3 different marriages
  5. 5. ORIGINSTyka Nelson
  6. 6. ORIGINS• He started playing the piano at 5; was proficient by age 7
  7. 7. ORIGINS• Loved basketball• Bullied as a child• His mom nicknamed him “Skipper”• Parents divorced when he was 10
  8. 8. ORIGINS• His mother re-marries• Prince hated his new step father• Ran away; moved in with his father• Got kicked out at the age of 12
  9. 9. ORIGINS• Vagabond at 12• Met Andre Anderson• Bernadette Anderson• Started a band (Grand Central)• Jim Hamilton• Champagne• Replaced drummer with Morris Day• LaVonne Daugherty
  10. 10. INFLUENCE• Sly & The Family Stone
  11. 11. ORIGINS• Pepe Willie• Studio experience• 94 East• Champagne demo• Graduates in 1976• Meets Chris Moon
  12. 12. ORIGINS• Chris makes a deal• Prince dumps group• Studio time & mentorship• Creates “Soft And Wet” with Moon’s help• Goes to New York to shop for record deal
  13. 13. ORIGINS• Moon plays demo for Owen Husney• Prince gets rejected by Atlantic• Tough time in Big Apple• Returns to Minneapolis to meet Owen• Hires him as manager
  14. 14. ORIGINS• Formed American Artists• Immediately invested $50,000• Prince’s allowance was $50.00 per week• Got Prince an apartment• Purchased new musical equipment• Leased rehearsal space• Formed strategic plan for getting record deal based on Prince’s USPs
  15. 15. ORIGINS• Young• Extraordinary musicianship• Ability to record an entire album by himself• Highly creative• Natural allure/mysteriousness• Innovative• Not just an R&B artist• Mass market appeal
  16. 16. ORIGINS• Meets with:
  17. 17. ORIGINSIncredible!
  18. 18. ORIGINSVerdine White
  19. 19. ORIGINS• Russ Thyret, high level executive, Mo Ostin, chairman, and Lenny Waronker, president• Russ was the main influence• Acknowledged Prince’s USPs• Signed 3 album deal, June 25, 1977, for $180,000
  20. 20. RECORDS FIRST ALBUM• “For You” released April 28, 1978• Cost $175,000• Sold 150,000 units• Reached number 21 on Billboard’s Soul Chart• Prince was irate• Manager (Husney) quits
  21. 21. GETS NEW MANAGEMENT• Firm of Cavallo & Ruffalo• Steve Fargnoli (manager)• Assembled band• Organized tour
  22. 22. PERFORMANCE EXPERIENCE• Opened for Rick James• Hated Rick James• Learned from Rick James• Records second album
  23. 23. SECOND ALBUM• “Prince” released in October, 1979• “I Want To Be Your Lover”• The song reached number 1 on the Soul singles charts• Sells 1.75 million• Prince was dissatisfied
  24. 24. THIRD ALBUM• Desired to reach white audiences• Dirty Mind released in October 1980• Features “Dirty Mind,” “Partyup,” “When You Were Mine,” and “Uptown.”• Became increasingly sexual• Showed up to company meetings dressed like this >
  25. 25. THIRD ALBUM• “Partyup,” was written by former drummer, Morris Day• Album reaches 45 on Pop charts• Sells 1.8 million• Prince is irate
  26. 26. KEY ALLY• Lisa Coleman replaces Gayle Chapman
  27. 27. FORTH ALBUM• Prince gets a stylist• Warner Bros oversees new album cover >• Controversy released in October of 1981• Features single “Controversy,” “Let’s Work,” “Do Me Baby”• Captures the curiosity of black and white audiences.• Sells 2.3 million• Prince still not satisfied
  28. 28. CONTROVERSY TACTICS•Buzz created•Is now controversial•Radio intrigued by“Do Me Baby”•Gets and likes theattention
  29. 29. MEDIA COVERAGE• Howard Bloom• Rolling Stone, February of 1981• Public interest was building• Performance offers increased
  30. 30. THE ROLLING STONE INCIDENT• 3 nights in LA• Largest crowd ever for Prince• Received catcalls, boos, and had paper cups thrown the first night• Bill Graham intercedes
  31. 31. THE ROLLING STONE INCIDENT• Orange juice, a grapefruit, and a bag of chicken thrown at them• Prince storms of stage
  32. 32. SIDE PROJECTS• Recruited Morris Day for drums• Recruited Alexander O’Neal for lead vocals• Alexander rejected the offer• Inserted Morris Day as lead• Creates The Time, records album
  33. 33. SIDE PROJECTS• Album released in 1981• Consists of: Morris Day (lead vocals)• Jesse Johnson (guitar & vocals)• Jimmy Jam (keyboards & vocals)• Jellybean Johnson (drums & percussion)• Terry Lewis (bass & vocals• Monte Moir (keyboards & vocals)
  34. 34. SIDE PROJECTS Vanity 6• Susan Moonsie, Brenda Bennett, and Denise Matthews• Album released in August, 1982• Reached number 6 on the Black Charts• Sold 500,000 units
  35. 35. FIFTH ALBUM• Prince releases 1999 in 1982• Objective: crossover success• MTV plays video for "1999"• Follow-up is "Little Red Corvette"• It crosses over...somewhat• Sells 5 million• Media attention grows• Tour is organized with Prince, The Time and Vanity 6
  36. 36. WENDY THE WONDERFUL• Wendy Melvoin replaces Dez Dickerson
  37. 37. THE REVOLUTION BEGINS• Mark Brown, Bobby Z, Matt Fink, Lisa Coleman, and Wendy Melvoin – The Revolution
  38. 38. PURPLE DROPLETS • 1984 - You’re fired!
  39. 39. PURPLE REIGN• Management contract is set to expire• Warner Bros Films rejects Purple Rain• Mo Ostin loans 2 million for movie production• Casts The Time and Vanity 6 as co-stars• Fires Vanity after she sleeps with the director• “Dreams”
  40. 40. PURPLE REIGN• Replaces her with Apollonia• Vanity 6 now called Apollonia 6• Morris Day develops cocaine habit• Steals the spotlight
  41. 41. PURPLE REIGN• Purple Rain released in summer 0f 1984• The single "When Doves Cry" hits number 1• Best selling single of the year• Album number 1 for 24 weeks• Sells 16.3 million units worldwide• Cross over success is achieved!• Prince is not irate• Tour is organized
  42. 42. PURPLE DROPLETS• Soundtrack contains "Darling Nikki"• Tipper Gores daughter likes it…a lot• PMRC passes legislation• Parental advisory becomes standard• Thanks to Prince
  43. 43. SIDE PROJECTS• “The Family” album released in 1985• Features “Screams of Passion,” and “Nothing Compares To You”
  44. 44. SEVENTH ALBUM• Records "Around The World In A Day" while on Purple Rain tour• Releases it in 1985• Prince turns in artistic, multi-genre influenced album• Warner Bros hates it all - except "Raspberry Beret"• Prince requests that it not be promoted• It hits number 2 on R&B charts; 3 on Pop charts• It sells just 3 million units (US) (4.3 million Worldwide)
  45. 45. UNDER THE CHERRY MOONFollow-up to Purple Rain…but not a sequel
  46. 46. EIGHTH ALBUM• 1986 - Releases “Parade”• Features “Kiss”• Sold 3.5 million
  47. 47. PARADE…MARCHES ON• September, 1986, Wendy & Lisa get fired
  48. 48. TIME 4 A LABEL• 1986 – Starts Paisley Park Records
  49. 49. SIDE PROJECT• 1987 - Releases jazz inspired side project
  50. 50. NINTH ALBUM• 1987 -Releases “Sign O’ The Times”• Formerly “Crystal Ball”• Sells 3.75 million• Becomes very irate
  51. 51. OWNERSHIP• 1988 - Builds Paisley Park Studios
  52. 52. TENTH ALBUM?• Records “The Black Album”• Cancels its release
  53. 53. TENTH ALBUM• 1988 - Releases “LoveSexy” • Sells 2.7 million • Organizes tour
  54. 54. MANAGEMENT CHANGE• 1989 – fires Cavallo, Ruffalo, & Fargnoli• Hires Albert Magnoli• Visits the set of Batman• Tim Burton• “1999” and “Baby I’m A Star”• Enamored with The Joker• Soundtrack album results
  55. 55. ELEVENTH ALBUM• 1989 - Back to number #1 / Sells 4.4 million• Contains “Partyman,” and “Batdance”
  56. 56. MANAGEMENT CHANGE• Albert Magnoli quits• Arnold Stiefel & Randy Phillips• Gets $8 million for Graffiti Bridge• Anna Garcia, Madonna & Kim Basinger• “Awful”
  57. 57. CLIMATE CHANGE• 1989 - NWA releases “Straight Outta Compton”
  58. 58. GRAFFITI BRIDGE• 1990 - Releases “Graffiti Bridge”• Sequel to Purple Rain• Tevin Campbell• Featured Ingrid Chavez• Featured The Time• Peaks at # 6 in the US and reach #1 in the UK• Sells 1.95 million in the US• 4.2 million worldwide• Considered a major flop
  59. 59. SIDE PROJECT• 1990 – Starts to “produce” Tara Leigh Patrick aka Carmen Electra
  60. 60. TRANSITION• 1991 - Forms new band New Power Generation
  61. 61. DIAMONDS & PEARLS• 1991 - Sells 6.3 million worldwide• Organizes Tour
  62. 62. SIDE NOTE• Involved with 4 women simultaneously
  63. 63. CONTRACT YEAR• 1992 – Gets new contract worth 100 million dollars• Quota put in place
  64. 64. DRAMA• Releases 5 more albums with Warner Bros (1992):Love Symbol, (1993): Greatest Hits,• (1994): Come, (1995): The Gold Experience, and (1996): Chaos And Disorder• Becomes irate• Wants out of contract
  65. 65. EMANCIPATION• 1993 - Changes name• Released - Carmen Electra’s project (1 million lost)• 1994 - Releases “The Most Beautiful Girl In The World” under new moniker with STAX records• Publicity campaign• Launched on CBS-TVs Miss America Pageant• First UK #1 hit
  66. 66. PULLING THE PLUG• 1994 – Paisley Park Records folds• Mo Ostin steps down as chairman of Warner Bros.
  67. 67. MANAGEMENT CHANGE• Arnold Stiefel & Randy Phillips out• Gilbert Davison in• ?
  68. 68. MANAGEMENT CHANGE • 1995 - Gilbert Davison quits
  69. 69. EMANCIPATION• 1996 – Financial problems• Gets married on Valentines Day• Lays off band• Hospitalized
  70. 70. EMANCIPATION…FREE AT LAST! • 1996 – Releases Emancipation
  71. 71. EMANCIPATION• 1997 – Releases “Crystal Ball”• 5 CD set• 84,000 pre-orders• Most unfulfilled
  72. 72. EMANCIPATION• 1998 - Mayte miscarries• They divorce in 1999
  73. 73. FAN BASE?• 1998 Internet growth• Sues fan websites out of business• Uptown Magazine
  74. 74. MAINTENANCE LESSON• 1999 meets Clive Davis• Signs with Arista/BMG to promote and distribute new project (P&D deal).• Receives 11 million dollar advance• Releases “Rave In2 The Joy Fantastic”• Lead single “Greatest Romance Ever Sold”• Organizes tour
  75. 75. EMANCIPATION• 2000 – Changes name back to Prince
  76. 76. EMANCIPATION …but still uses
  77. 77. EMANCIPATION• “Rave” only sales 500,000 units• 2000 – Dissolves agreement with Arista• Prince says to Clive Davis, “I thought you’d be different.”
  78. 78. MARRIAGE NUMBER II• 2001 – Marries Manuela Testolini
  79. 79. EMANCIPATION• 2001 - Starts the NPG Music Club• Membership came in two options: $7.75 for basic monthly access or $100 per year.
  80. 80. EMANCIPATION• 2001 – Releases “Rainbow Children”• Sells 130,000 units
  81. 81. EMANCIPATION• 2002 – Releases “One Night Alone”
  82. 82. MAINTENANCE LESSON• 2004 - Princes releases “Musicology” simultaneously with tour• Best-selling album in years• Moves more than 632,000 copies in five weeks• Attributed to “bundling.”• SoundScan forbids it
  83. 83. MAINTENANCE LESSON• 2005 – Signs distribution deal with Universal
  84. 84. MAINTENANCE LESSON• 2006 – NPG Music Club closes down
  85. 85. MAINTENANCE LESSON …so does second marriage
  86. 86. MAINTENANCE LESSON• 2007 - Performs at half-time of Super Bowl
  87. 87. MAINTENANCE LESSON• 2007 – Launches fragrance line
  88. 88. MAINTENANCE LESSON• 2007 - Prince launches his new Planet Earth album as a free giveaway with a national Sunday newspaper in London (loss leader)• Sony/BMG was irate.
  89. 89. MAINTENANCE LESSON• 2008 - Performs at Coachella
  90. 90. MAINTENANCE LESSON• 2009 - Releases 3 album set called LotusFlow3r exclusively through Target, a chain based in Princes home base of Minneapolis, Minnesota for $11.98.
  91. 91. MAINTENANCE LESSON• Launches LotusFlow3r, a subscription• Gives access (for a fee) to just about every Prince concert since 1984 ever recorded, plus music videos.• Costs $77 per year
  92. 92. MAINTENANCE LESSON • Fashion line?
  93. 93. MAINTENANCE LESSON • Visual Evolution
  94. 94. FLASHBACK
  95. 95. The Internet Is Dead!• Pronounces the “Internet is dead,” refuses to use any digital platforms to distribute his music• Honored with BET Lifetime Achievement Award• Releases Twenty10 – His 27th Album
  96. 96. Welcome To America 2011 21 Night Stand• 85% of tickets made available for $25 - including service fees.
  97. 97. LESSONS LEARNED - INTANGIBLES• Extraordinary talent• Vision• Identity• Belief• Branding• Confidence• Drive & Determination• Sacrifice• Persistence & Resilience
  98. 98. LESSONS LEARNED - TANGIBLES • Community • Ally Support • Game-plan • Financing • Vehicle (s)
  99. 99. CONCLUSION• Lessons taught, and lessons learned are not the same thing…
  100. 100. STILL GOING The Time (2009) Morris Day (lead vocals); Jesse Johnson (guitar & vocals); Jimmy Jam(keyboards & vocals); Jellybean Johnson (drums & percussion); Terry Lewis (bass & vocals; and Monte Moir (keyboards & vocals)
  101. 101. STILL GOING Wendy & Lisa (2009)• Music Scoring/TV & Film• Nurse Jackie• Heroes• Soul Food• Something New• Toys• Dangerous Minds
  102. 102. The END

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