Image C onstruction     Creating A More Appealing You!
What Will You will Learn          •   Visual self-awareness          •   Your personality fashion preference          •   ...
BODY SHAPES            -Somatotypes-Ectomorph   Mesomorph       Endomorph
BODY SHAPES• Endomorphs: The naturally “big boned” person• Round face, a soft and flabby body in general• Wide hips, bigge...
BODY SHAPES• Mesomorphs: The naturally muscular person• Wide shoulders, small waist, athletic build• Low body fat percenta...
BODY SHAPES•   Ectomorphs: The skinny person•   Linear appearance, small muscles•   Ultra fast metabolism•   Low body fat,...
BODY SHAPES - WOMEN
BODY SHAPES - WOMEN• The average American woman is  54"• Weighs 140 lbs• Wears a size 14 dress• *1/3 of American women wea...
BODY SHAPES - WOMEN   Pear Shaped Celebrities
BODY SHAPES - WOMENNot Pear Shaped - Kim Kardashian
BODY SHAPES - WOMEN
BODY SHAPES - WOMEN• Lighter colors and  prints on top.• Patterns, details and  embellishments on top  will draw the eye  ...
BODY SHAPES - WOMEN•   Downplay your lower torso,    hips and thighs by choosing    pieces that are shaped or    fitted in...
BODY SHAPES - WOMEN• Definition: A line  - A dress or skirt  silhouette that is  narrower at the  top, flaring gently  wid...
POSTURE - BODY SHAPE - WOMEN
COLORS•   Color can sway thinking, change    actions, and cause reactions.•   It can irritate or soothe your eyes,    rais...
COLORS•   Two skin tones: warm and cool.•   Check which tone you are, look    at the inside of your wrist.•   If your skin...
COLORS•   DEEP (Vivid color)    Color range: Medium to    Deep, such as Navy blue,    deep brown, blue, purple,    charcoa...
COLORS•   LIGHT (Soft/Fair coloring)    Color Range: Medium to    light/almost pastel, such as    navy gray, blue-green,  ...
COLORS•   BRIGHT (Contrast to color of    hair/skin tone)    Color Range: Clear primary    colors like true red, green and...
COLORS•   MUTED (Neutral)    Color Range: Soft, blended    shades including rose-brown,    blue-green, salmon, rust,    wa...
COLORS•   WARM (Golden Glow)    Color Range: Those that    reflect a golden tone, i.e.    beige, peach, yellow, warm    re...
COLORS•   COOL (Softer look)    Color Range: Those that    reflect a gray or bluish tone,    like plum, lavender, burgundy...
COLORS• NEUTRALS look  good on pretty  much anyone like  Black, white, gray,  navy, and charcoal.• This means they  can be...
COLORS
WARDROBE ASSESSMENT
WARDROBE ASSESSMENT     3 Primary Selection        Considerations:- Weather- Venue- Occasion
Or…-Fit-Function-Fashion
WARDROBE ASSESSMENT               Other Factors-Professional considerations-Personal style (brand)
CLOTHING FIT• RULES  Garments that fit  properly look more  expensive, they also  make you look thinner  and taller.• Alte...
CLOTHING FITOptical illusions
LOOKING TALLER• Garments that don’t  ‘break’ your figure  into two parts will  elongate your  silhouette.
LOOKING TALLEREmpire waist dresses elongate
WARDROBE ASSESSMENT• Upgrade  qualitatively, not  quantitatively• Fill-in the blanks
CLOTHES SHOPPING
CLOTHES SHOPPING • Be resourceful • Be creative!
ACCESSORIES
ACCESSORIES• Choose accessories to  match the outfit• Know what outfit they  complement – including  bags• Rings are great...
ACCESSORIES• Wear earrings that flatter  your face shape• Match your earrings to  the style of clothes you  are wearing• E...
ACCESSORIES    Men
ACCESSORIESWatches, belts, shoes & hats
JEAN TIPSIf you have perfect hips,be proud of them. Butwhat if you feel your hiparea needs correction?Don’t wear baggyclot...
JEAN TIPS• If your buttocks  are flat…low-  waisted jeans  will make your  bottom fuller as  well as pockets  on the back.
JEAN TIPS• If you have wide  hips…• Straight wide  jeans with high  waist and small  pockets, will  create the right  look...
JEAN TIPS• If you have full  buttocks…• Both low waist and  high waist will look  good. Pockets  should be of classic  sha...
JEAN TIPS• Your top must be tight or corset-like.• And of course, a belt! It will accentuate your waist and show  the best...
PARTING TIPS• Fashion is like music!• Dress for yourself - not  anyone else!• Know what works best  for you!• Pay attentio...
THE ENDImage Construction Workshop   Gian Fiero mrgianfiero@yahoo.com             www.gianfiero.info
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Image Construction: Creating A More Appealing You!

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Growth Expert Gian Fiero's presentation on how to construct an image that works for your personality and lifestyle.

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Image Construction: Creating A More Appealing You!

  1. 1. Image C onstruction Creating A More Appealing You!
  2. 2. What Will You will Learn • Visual self-awareness • Your personality fashion preference • Lifestyle clothing demands • The various body types • Color analysis • Wardrobe Management • Image Construction
  3. 3. BODY SHAPES -Somatotypes-Ectomorph Mesomorph Endomorph
  4. 4. BODY SHAPES• Endomorphs: The naturally “big boned” person• Round face, a soft and flabby body in general• Wide hips, bigger waist, slow metabolism
  5. 5. BODY SHAPES• Mesomorphs: The naturally muscular person• Wide shoulders, small waist, athletic build• Low body fat percentage• Increased metabolism
  6. 6. BODY SHAPES• Ectomorphs: The skinny person• Linear appearance, small muscles• Ultra fast metabolism• Low body fat, narrow shoulders, hips and waist.
  7. 7. BODY SHAPES - WOMEN
  8. 8. BODY SHAPES - WOMEN• The average American woman is 54"• Weighs 140 lbs• Wears a size 14 dress• *1/3 of American women wear 16 or larger. *75% of women are dissatisfied with their appearance. *50% are on a diet at any one time.• Body fat distribution• Apple-shaped = more body fat around the abdomen• Pear-shaped hips wider than shoulders
  9. 9. BODY SHAPES - WOMEN Pear Shaped Celebrities
  10. 10. BODY SHAPES - WOMENNot Pear Shaped - Kim Kardashian
  11. 11. BODY SHAPES - WOMEN
  12. 12. BODY SHAPES - WOMEN• Lighter colors and prints on top.• Patterns, details and embellishments on top will draw the eye upward.• Enlarge your shoulder area will help to balance your hips.
  13. 13. BODY SHAPES - WOMEN• Downplay your lower torso, hips and thighs by choosing pieces that are shaped or fitted in the waist.• Keep it simple on the bottom.• Choose darker or neutral colors and avoid prints, details and embellishments as bottom pieces.• One of the biggest mistakes pear shaped women make is pairing a simple, darker top and a print on bottom. This pulls the eye down.
  14. 14. BODY SHAPES - WOMEN• Definition: A line - A dress or skirt silhouette that is narrower at the top, flaring gently wider toward the bottom thereby resembling the letter “A.” Good for disguising bottom-heavy figures.
  15. 15. POSTURE - BODY SHAPE - WOMEN
  16. 16. COLORS• Color can sway thinking, change actions, and cause reactions.• It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.• Scientifically, it is the first thing we register when we are assessing anything• The colors of the interior environment wherein we live or work affects us in just the same way as those in the natural world always did.• The colors that people wear still send out clear signals that we can all read accurately.
  17. 17. COLORS• Two skin tones: warm and cool.• Check which tone you are, look at the inside of your wrist.• If your skin is warm, you should feel best in warm toned clothes such as cream, coffee, chocolate, olives, apricots, pinks, and brownish reds like burgundy, etc.• If your skin is cool, you should feel best in cool colors like white, ice blue, baby pink, mint green, jade, purples and navy, etc.
  18. 18. COLORS• DEEP (Vivid color) Color range: Medium to Deep, such as Navy blue, deep brown, blue, purple, charcoal gray, emerald green, mahogany, deep merlot, etc. Best for Skin Types: Beige, olive, & bronze, brown. Best for Hair Color: Black, dark brown, chestnut, auburn Best for Eye Color: Deep- brown, black/brown, hazel, rich green, olive green.
  19. 19. COLORS• LIGHT (Soft/Fair coloring) Color Range: Medium to light/almost pastel, such as navy gray, blue-green, turquoise, cocoa, light/medium blue, coral pink, light/medium pink or orange. Best for Skin Types: Ivory to Soft beige, pink, peachy complexions. Best for Hair Color: Light to dark blond, ash blond, golden blond, strawberry blond. (The blonds) Best for Eye Color: Blue, blue-green, green, and aqua.
  20. 20. COLORS• BRIGHT (Contrast to color of hair/skin tone) Color Range: Clear primary colors like true red, green and blue. Also: aqua, violet, and pink. Best for Skin Types: Ivory, porcelain, beige, as well as deep/dark brown. Best for Hair Color: Medium/dark ash brown, golden brown, black. Best for Eye Color: Bright and clear blue, green, turquoise, steel gray.
  21. 21. COLORS• MUTED (Neutral) Color Range: Soft, blended shades including rose-brown, blue-green, salmon, rust, watermelon, medium green, warm pink. Best for Skin Types: Ivory, beige, bronze, golden. If you love your freckles too, these are colors for you. Best for Hair Color: Medium ash brown to dark ash blond. Best for Eye Color: Gray- green, hazel, brown-green, brown, dark green.
  22. 22. COLORS• WARM (Golden Glow) Color Range: Those that reflect a golden tone, i.e. beige, peach, yellow, warm red, golden brown, camel, moss green. Best for Skin Types: Golden beige, ivory, bronze, caramel. Again, will compliment freckles. Best for Hair Color: Medium blond or brown with gold, red or strawberry highlights Best for Eye Color: Warm green, hazel, brown, topaz, blue-green, teal.
  23. 23. COLORS• COOL (Softer look) Color Range: Those that reflect a gray or bluish tone, like plum, lavender, burgundy, pink, less saturated blue- greens. Best for Skin Types: Beige, pink, dark, caramel. Best for Hair Color: Ash blond- brown. Dark. Best for Eye Color: Cool/light brown, gray, grey-blue/brown.
  24. 24. COLORS• NEUTRALS look good on pretty much anyone like Black, white, gray, navy, and charcoal.• This means they can be worn by anybody with style.
  25. 25. COLORS
  26. 26. WARDROBE ASSESSMENT
  27. 27. WARDROBE ASSESSMENT 3 Primary Selection Considerations:- Weather- Venue- Occasion
  28. 28. Or…-Fit-Function-Fashion
  29. 29. WARDROBE ASSESSMENT Other Factors-Professional considerations-Personal style (brand)
  30. 30. CLOTHING FIT• RULES Garments that fit properly look more expensive, they also make you look thinner and taller.• Alternatively, ill-fitting clothes will make you look heavier, dowdy and possibly older.
  31. 31. CLOTHING FITOptical illusions
  32. 32. LOOKING TALLER• Garments that don’t ‘break’ your figure into two parts will elongate your silhouette.
  33. 33. LOOKING TALLEREmpire waist dresses elongate
  34. 34. WARDROBE ASSESSMENT• Upgrade qualitatively, not quantitatively• Fill-in the blanks
  35. 35. CLOTHES SHOPPING
  36. 36. CLOTHES SHOPPING • Be resourceful • Be creative!
  37. 37. ACCESSORIES
  38. 38. ACCESSORIES• Choose accessories to match the outfit• Know what outfit they complement – including bags• Rings are great - but not too many• Shoes are a great accessory and can really make a difference to the look of an outfit…or make the outfit
  39. 39. ACCESSORIES• Wear earrings that flatter your face shape• Match your earrings to the style of clothes you are wearing• Eyeglasses are considered an accessory• Keep accessories to a minimum
  40. 40. ACCESSORIES Men
  41. 41. ACCESSORIESWatches, belts, shoes & hats
  42. 42. JEAN TIPSIf you have perfect hips,be proud of them. Butwhat if you feel your hiparea needs correction?Don’t wear baggyclothes or too tightjeans
  43. 43. JEAN TIPS• If your buttocks are flat…low- waisted jeans will make your bottom fuller as well as pockets on the back.
  44. 44. JEAN TIPS• If you have wide hips…• Straight wide jeans with high waist and small pockets, will create the right look of yours.
  45. 45. JEAN TIPS• If you have full buttocks…• Both low waist and high waist will look good. Pockets should be of classic shape and centered.
  46. 46. JEAN TIPS• Your top must be tight or corset-like.• And of course, a belt! It will accentuate your waist and show the best of your figure!
  47. 47. PARTING TIPS• Fashion is like music!• Dress for yourself - not anyone else!• Know what works best for you!• Pay attention to the clothes you get the most compliments on!• Be creative, take risks, have fun!
  48. 48. THE ENDImage Construction Workshop Gian Fiero mrgianfiero@yahoo.com www.gianfiero.info

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