Image Construction: Creating A More Appealing You!
Image C onstruction Creating A More Appealing You!
What Will You will Learn • Visual self-awareness • Your personality fashion preference • Lifestyle clothing demands • The various body types • Color analysis • Wardrobe Management • Image Construction
BODY SHAPES -Somatotypes-Ectomorph Mesomorph Endomorph
BODY SHAPES• Endomorphs: The naturally “big boned” person• Round face, a soft and flabby body in general• Wide hips, bigger waist, slow metabolism
BODY SHAPES• Mesomorphs: The naturally muscular person• Wide shoulders, small waist, athletic build• Low body fat percentage• Increased metabolism
BODY SHAPES• Ectomorphs: The skinny person• Linear appearance, small muscles• Ultra fast metabolism• Low body fat, narrow shoulders, hips and waist.
BODY SHAPES - WOMEN• The average American woman is 54"• Weighs 140 lbs• Wears a size 14 dress• *1/3 of American women wear 16 or larger. *75% of women are dissatisfied with their appearance. *50% are on a diet at any one time.• Body fat distribution• Apple-shaped = more body fat around the abdomen• Pear-shaped hips wider than shoulders
BODY SHAPES - WOMEN• Lighter colors and prints on top.• Patterns, details and embellishments on top will draw the eye upward.• Enlarge your shoulder area will help to balance your hips.
BODY SHAPES - WOMEN• Downplay your lower torso, hips and thighs by choosing pieces that are shaped or fitted in the waist.• Keep it simple on the bottom.• Choose darker or neutral colors and avoid prints, details and embellishments as bottom pieces.• One of the biggest mistakes pear shaped women make is pairing a simple, darker top and a print on bottom. This pulls the eye down.
BODY SHAPES - WOMEN• Definition: A line - A dress or skirt silhouette that is narrower at the top, flaring gently wider toward the bottom thereby resembling the letter “A.” Good for disguising bottom-heavy figures.
COLORS• Color can sway thinking, change actions, and cause reactions.• It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.• Scientifically, it is the first thing we register when we are assessing anything• The colors of the interior environment wherein we live or work affects us in just the same way as those in the natural world always did.• The colors that people wear still send out clear signals that we can all read accurately.
COLORS• Two skin tones: warm and cool.• Check which tone you are, look at the inside of your wrist.• If your skin is warm, you should feel best in warm toned clothes such as cream, coffee, chocolate, olives, apricots, pinks, and brownish reds like burgundy, etc.• If your skin is cool, you should feel best in cool colors like white, ice blue, baby pink, mint green, jade, purples and navy, etc.
COLORS• DEEP (Vivid color) Color range: Medium to Deep, such as Navy blue, deep brown, blue, purple, charcoal gray, emerald green, mahogany, deep merlot, etc. Best for Skin Types: Beige, olive, & bronze, brown. Best for Hair Color: Black, dark brown, chestnut, auburn Best for Eye Color: Deep- brown, black/brown, hazel, rich green, olive green.
COLORS• LIGHT (Soft/Fair coloring) Color Range: Medium to light/almost pastel, such as navy gray, blue-green, turquoise, cocoa, light/medium blue, coral pink, light/medium pink or orange. Best for Skin Types: Ivory to Soft beige, pink, peachy complexions. Best for Hair Color: Light to dark blond, ash blond, golden blond, strawberry blond. (The blonds) Best for Eye Color: Blue, blue-green, green, and aqua.
COLORS• BRIGHT (Contrast to color of hair/skin tone) Color Range: Clear primary colors like true red, green and blue. Also: aqua, violet, and pink. Best for Skin Types: Ivory, porcelain, beige, as well as deep/dark brown. Best for Hair Color: Medium/dark ash brown, golden brown, black. Best for Eye Color: Bright and clear blue, green, turquoise, steel gray.
COLORS• MUTED (Neutral) Color Range: Soft, blended shades including rose-brown, blue-green, salmon, rust, watermelon, medium green, warm pink. Best for Skin Types: Ivory, beige, bronze, golden. If you love your freckles too, these are colors for you. Best for Hair Color: Medium ash brown to dark ash blond. Best for Eye Color: Gray- green, hazel, brown-green, brown, dark green.
COLORS• WARM (Golden Glow) Color Range: Those that reflect a golden tone, i.e. beige, peach, yellow, warm red, golden brown, camel, moss green. Best for Skin Types: Golden beige, ivory, bronze, caramel. Again, will compliment freckles. Best for Hair Color: Medium blond or brown with gold, red or strawberry highlights Best for Eye Color: Warm green, hazel, brown, topaz, blue-green, teal.
COLORS• COOL (Softer look) Color Range: Those that reflect a gray or bluish tone, like plum, lavender, burgundy, pink, less saturated blue- greens. Best for Skin Types: Beige, pink, dark, caramel. Best for Hair Color: Ash blond- brown. Dark. Best for Eye Color: Cool/light brown, gray, grey-blue/brown.
COLORS• NEUTRALS look good on pretty much anyone like Black, white, gray, navy, and charcoal.• This means they can be worn by anybody with style.
WARDROBE ASSESSMENT Other Factors-Professional considerations-Personal style (brand)
CLOTHING FIT• RULES Garments that fit properly look more expensive, they also make you look thinner and taller.• Alternatively, ill-fitting clothes will make you look heavier, dowdy and possibly older.
ACCESSORIES• Choose accessories to match the outfit• Know what outfit they complement – including bags• Rings are great - but not too many• Shoes are a great accessory and can really make a difference to the look of an outfit…or make the outfit
ACCESSORIES• Wear earrings that flatter your face shape• Match your earrings to the style of clothes you are wearing• Eyeglasses are considered an accessory• Keep accessories to a minimum
JEAN TIPSIf you have perfect hips,be proud of them. Butwhat if you feel your hiparea needs correction?Don’t wear baggyclothes or too tightjeans
JEAN TIPS• If your buttocks are flat…low- waisted jeans will make your bottom fuller as well as pockets on the back.
JEAN TIPS• If you have wide hips…• Straight wide jeans with high waist and small pockets, will create the right look of yours.
JEAN TIPS• If you have full buttocks…• Both low waist and high waist will look good. Pockets should be of classic shape and centered.
JEAN TIPS• Your top must be tight or corset-like.• And of course, a belt! It will accentuate your waist and show the best of your figure!
PARTING TIPS• Fashion is like music!• Dress for yourself - not anyone else!• Know what works best for you!• Pay attention to the clothes you get the most compliments on!• Be creative, take risks, have fun!
THE ENDImage Construction Workshop Gian Fiero email@example.com www.gianfiero.info