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  • 1. Psychology applied to UX and Social Usability Gianandrea Giacoma ibridazioni.com
  • 2. 1. What's going on between Psychology and UX? 2. The user as a psychological and social system 3. For example... UXD into Enterprise 2.0 4. It's just the begining
  • 3. 1. What's going on between Psychology and UX?
  • 4. Psychology → IxD → UXD
  • 5. Donald Norman
  • 6. Persuasive Design Social Interfaces Change Behaviours
  • 7. BJ Fogg Stanford University
  • 8. "..as interaction designers, our medium is not technology – it's behavior." Robert Fabricant Frog Design - Vice President of Creative
  • 9. Andy Budd Founding Partner of Clearleft
  • 10. What's happening?
  • 11. 2. The user as a psychological and social system
  • 12. The digital interactions make the mental world pragmatically more “realistic” “What is real?”
  • 13. Co-evolution between man and cognitive technologies
  • 14. The cognitive artifact extend the cognitive processes
  • 15. Extended Mind or extended Psyche?
  • 16. Memory extensions
  • 17. Share knowledge
  • 18. The emotional role of the personal diary for a teen The multitasking
  • 19. The social networks expand social dynamics
  • 20. New channels of socialization
  • 21. diffused identity
  • 22. Social Presence Diffused and co-created identities
  • 23. Human – Machine Human – Machine – Human
  • 24. The middle earth of interaction is richer of psychological and social variables
  • 25. The UXD has to adapt to the users' mutation
  • 26. New users levels and needs require three different integrations of competences between Psychology and UXD
  • 27. 1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first Cognitivism
  • 28. 2. The etnographic narration is not enough
  • 29. 3. More Social Psychology, Psychodynamic and Construtivism Cognitivism
  • 30. It's a matter of granularity
  • 31. Sorry for the psycholanguage...
  • 32. What are the opportunities and challenges for the Designers?
  • 33. Design more complex psychological and social experiences
  • 34. 3. For example... UXD into the Enterprise 2.0
  • 35. Sociality and knowledge management
  • 36. - Sociality to make collaboration habit - Aliance between person and professional - Intrinsic motivations ibridazioni.com
  • 37. To be users in a network is an experience of social presence and co-creation of a community
  • 38. The UX Designer has already some new tools and models to adopt
  • 39. For example...
  • 40. How to enable sociality in a digital space?
  • 41. Social Usability Social Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-human interaction during the design process. ibridazioni.com - Relations - Identity - Communication - Emergence of Groups
  • 42. 4. It's just the beginning
  • 43. Let's create research and collaboration spaces between Designers and Psychologists
  • 44. Gianandrea Giacoma ibridazioni.com Mail gianandrea.giacoma@gmail.com Twitter @ibridazioni
  • 45. Immagini: BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/ Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/ Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/ Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/ Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/ Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/ Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/ Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/