Your SlideShare is downloading. ×
0
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Ux conf 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ux conf 2010

1,973

Published on

Published in: Design
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,973
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Psychology applied to UX and Social Usability Gianandrea Giacoma ibridazioni.com
  • 2. 1. What's going on between Psychology and UX? 2. The user as a psychological and social system 3. For example... UXD into Enterprise 2.0 4. It's just the begining
  • 3. 1. What's going on between Psychology and UX?
  • 4. Psychology → IxD → UXD
  • 5. Donald Norman
  • 6. Persuasive Design Social Interfaces Change Behaviours
  • 7. BJ Fogg Stanford University
  • 8. "..as interaction designers, our medium is not technology – it's behavior." Robert Fabricant Frog Design - Vice President of Creative
  • 9. Andy Budd Founding Partner of Clearleft
  • 10. What's happening?
  • 11. 2. The user as a psychological and social system
  • 12. The digital interactions make the mental world pragmatically more “realistic” “What is real?”
  • 13. Co-evolution between man and cognitive technologies
  • 14. The cognitive artifact extend the cognitive processes
  • 15. Extended Mind or extended Psyche?
  • 16. Memory extensions
  • 17. Share knowledge
  • 18. The emotional role of the personal diary for a teen The multitasking
  • 19. The social networks expand social dynamics
  • 20. New channels of socialization
  • 21. diffused identity
  • 22. Social Presence Diffused and co-created identities
  • 23. Human – Machine Human – Machine – Human
  • 24. The middle earth of interaction is richer of psychological and social variables
  • 25. The UXD has to adapt to the users' mutation
  • 26. New users levels and needs require three different integrations of competences between Psychology and UXD
  • 27. 1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first Cognitivism
  • 28. 2. The etnographic narration is not enough
  • 29. 3. More Social Psychology, Psychodynamic and Construtivism Cognitivism
  • 30. It's a matter of granularity
  • 31. Sorry for the psycholanguage...
  • 32. What are the opportunities and challenges for the Designers?
  • 33. Design more complex psychological and social experiences
  • 34. 3. For example... UXD into the Enterprise 2.0
  • 35. Sociality and knowledge management
  • 36. - Sociality to make collaboration habit - Aliance between person and professional - Intrinsic motivations ibridazioni.com
  • 37. To be users in a network is an experience of social presence and co-creation of a community
  • 38. The UX Designer has already some new tools and models to adopt
  • 39. For example...
  • 40. How to enable sociality in a digital space?
  • 41. Social Usability Social Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-human interaction during the design process. ibridazioni.com - Relations - Identity - Communication - Emergence of Groups
  • 42. 4. It's just the beginning
  • 43. Let's create research and collaboration spaces between Designers and Psychologists
  • 44. Gianandrea Giacoma ibridazioni.com Mail gianandrea.giacoma@gmail.com Twitter @ibridazioni
  • 45. Immagini: BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/ Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/ Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/ Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/ Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/ Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/ Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/ Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/

×