Ux conf 2010
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Ux conf 2010






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    Ux conf 2010 Ux conf 2010 Presentation Transcript

    • Psychology applied to UX and Social Usability Gianandrea Giacoma ibridazioni.com
    • 1. What's going on between Psychology and UX? 2. The user as a psychological and social system 3. For example... UXD into Enterprise 2.0 4. It's just the begining
    • 1. What's going on between Psychology and UX?
    • Psychology → IxD → UXD
    • Donald Norman
    • Persuasive Design Social Interfaces Change Behaviours
    • BJ Fogg Stanford University
    • "..as interaction designers, our medium is not technology – it's behavior." Robert Fabricant Frog Design - Vice President of Creative
    • Andy Budd Founding Partner of Clearleft
    • What's happening?
    • 2. The user as a psychological and social system
    • The digital interactions make the mental world pragmatically more “realistic” “What is real?”
    • Co-evolution between man and cognitive technologies
    • The cognitive artifact extend the cognitive processes
    • Extended Mind or extended Psyche?
    • Memory extensions
    • Share knowledge
    • The emotional role of the personal diary for a teen The multitasking
    • The social networks expand social dynamics
    • New channels of socialization
    • diffused identity
    • Social Presence Diffused and co-created identities
    • Human – Machine Human – Machine – Human
    • The middle earth of interaction is richer of psychological and social variables
    • The UXD has to adapt to the users' mutation
    • New users levels and needs require three different integrations of competences between Psychology and UXD
    • 1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first Cognitivism
    • 2. The etnographic narration is not enough
    • 3. More Social Psychology, Psychodynamic and Construtivism Cognitivism
    • It's a matter of granularity
    • Sorry for the psycholanguage...
    • What are the opportunities and challenges for the Designers?
    • Design more complex psychological and social experiences
    • 3. For example... UXD into the Enterprise 2.0
    • Sociality and knowledge management
    • - Sociality to make collaboration habit - Aliance between person and professional - Intrinsic motivations ibridazioni.com
    • To be users in a network is an experience of social presence and co-creation of a community
    • The UX Designer has already some new tools and models to adopt
    • For example...
    • How to enable sociality in a digital space?
    • Social Usability Social Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-human interaction during the design process. ibridazioni.com - Relations - Identity - Communication - Emergence of Groups
    • 4. It's just the beginning
    • Let's create research and collaboration spaces between Designers and Psychologists
    • Gianandrea Giacoma ibridazioni.com Mail gianandrea.giacoma@gmail.com Twitter @ibridazioni
    • Immagini: BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/ Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/ Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/ Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/ Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/ Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/ Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/ Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/