Psychology applied to UX
1. What's going on between Psychology and UX?
2. The user as a psychological and social system
3. For example... UXD into Enterprise 2.0
4. It's just the begining
1. What's going on between
Psychology and UX?
Psychology → IxD → UXD
"..as interaction designers, our medium is not technology – it's behavior."
Frog Design - Vice President of Creative
Founding Partner of Clearleft
2. The user as a
psychological and social system
The digital interactions make the mental world pragmatically more “realistic”
“What is real?”
Co-evolution between man and cognitive technologies
The cognitive artifact extend
the cognitive processes
Extended Mind or extended Psyche?
The emotional role of the personal diary
for a teen
The social networks expand social dynamics
New channels of socialization
Diffused and co-created identities
Human – Machine
Human – Machine – Human
The middle earth of interaction is richer of psychological and social variables
The UXD has to adapt to the users' mutation
New users levels and needs require three different
integrations of competences between Psychology
1. Going beyond Cognitive Ergonomy,
Psychophysiology, Behaviourism and the first
2. The etnographic narration is not enough
3. More Social Psychology, Psychodynamic and
It's a matter of granularity
Sorry for the psycholanguage...
What are the opportunities and challenges
for the Designers?
Design more complex psychological and social
3. For example... UXD into the
Sociality and knowledge management
- Sociality to make collaboration habit
- Aliance between person and professional
- Intrinsic motivations
To be users in a network is an experience of
social presence and co-creation of a community
The UX Designer has already some new tools and
models to adopt
How to enable sociality in a digital space?
Social Usability is a quality attribute that assesses how easy social interactions
are to make. The term “social usability” also refers to the methods for improving
the ease of human-human interaction during the design process.
- Emergence of Groups
4. It's just the beginning
Let's create research and collaboration spaces
between Designers and Psychologists
BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/
Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/
Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/
Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/
Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/
Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/
Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/
Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/