Ux conf 2010

Psychology applied to UX and Social Usability Gianandrea Giacoma ibridazioni.com

1. What's going on between Psychology and UX? 2. The user as a psychological and social system 3. For example... UXD into Enterprise 2.0 4. It's just the begining

1. What's going on between Psychology and UX?

Psychology → IxD → UXD

Donald Norman

Persuasive Design Social Interfaces Change Behaviours

BJ Fogg Stanford University

"..as interaction designers, our medium is not technology – it's behavior." Robert Fabricant Frog Design - Vice President of Creative

Andy Budd Founding Partner of Clearleft

What's happening?

2. The user as a psychological and social system

The digital interactions make the mental world pragmatically more “realistic” “What is real?”

Co-evolution between man and cognitive technologies

The cognitive artifact extend the cognitive processes

Extended Mind or extended Psyche?

Memory extensions

Share knowledge

The emotional role of the personal diary for a teen The multitasking

The social networks expand social dynamics

New channels of socialization

diffused identity

Social Presence Diffused and co-created identities

Human – Machine Human – Machine – Human

The middle earth of interaction is richer of psychological and social variables

The UXD has to adapt to the users' mutation

New users levels and needs require three different integrations of competences between Psychology and UXD

1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first Cognitivism

2. The etnographic narration is not enough

3. More Social Psychology, Psychodynamic and Construtivism Cognitivism

It's a matter of granularity

Sorry for the psycholanguage...

What are the opportunities and challenges for the Designers?

Design more complex psychological and social experiences

3. For example... UXD into the Enterprise 2.0

Sociality and knowledge management

- Sociality to make collaboration habit - Aliance between person and professional - Intrinsic motivations ibridazioni.com

To be users in a network is an experience of social presence and co-creation of a community

The UX Designer has already some new tools and models to adopt

For example...

How to enable sociality in a digital space?

Social Usability Social Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-human interaction during the design process. ibridazioni.com - Relations - Identity - Communication - Emergence of Groups

4. It's just the beginning

Let's create research and collaboration spaces between Designers and Psychologists

Gianandrea Giacoma ibridazioni.com Mail gianandrea.giacoma@gmail.com Twitter @ibridazioni

Immagini: BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/ Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/ Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/ Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/ Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/ Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/ Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/ Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/

Ux conf 2010

by Gianandrea Giacoma on Oct 10, 2010

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Ux conf 2010 — Presentation Transcript