Ux conf 2010
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Ux conf 2010






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Ux conf 2010 Ux conf 2010 Presentation Transcript

  • Psychology applied to UX and Social Usability Gianandrea Giacoma ibridazioni.com
  • 1. What's going on between Psychology and UX? 2. The user as a psychological and social system 3. For example... UXD into Enterprise 2.0 4. It's just the begining
  • 1. What's going on between Psychology and UX?
  • Psychology → IxD → UXD
  • Donald Norman
  • Persuasive Design Social Interfaces Change Behaviours
  • BJ Fogg Stanford University
  • "..as interaction designers, our medium is not technology – it's behavior." Robert Fabricant Frog Design - Vice President of Creative
  • Andy Budd Founding Partner of Clearleft
  • What's happening?
  • 2. The user as a psychological and social system
  • The digital interactions make the mental world pragmatically more “realistic” “What is real?”
  • Co-evolution between man and cognitive technologies
  • The cognitive artifact extend the cognitive processes
  • Extended Mind or extended Psyche?
  • Memory extensions
  • Share knowledge
  • The emotional role of the personal diary for a teen The multitasking
  • The social networks expand social dynamics
  • New channels of socialization
  • diffused identity
  • Social Presence Diffused and co-created identities
  • Human – Machine Human – Machine – Human
  • The middle earth of interaction is richer of psychological and social variables
  • The UXD has to adapt to the users' mutation
  • New users levels and needs require three different integrations of competences between Psychology and UXD
  • 1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first Cognitivism
  • 2. The etnographic narration is not enough
  • 3. More Social Psychology, Psychodynamic and Construtivism Cognitivism
  • It's a matter of granularity
  • Sorry for the psycholanguage...
  • What are the opportunities and challenges for the Designers?
  • Design more complex psychological and social experiences
  • 3. For example... UXD into the Enterprise 2.0
  • Sociality and knowledge management
  • - Sociality to make collaboration habit - Aliance between person and professional - Intrinsic motivations ibridazioni.com
  • To be users in a network is an experience of social presence and co-creation of a community
  • The UX Designer has already some new tools and models to adopt
  • For example...
  • How to enable sociality in a digital space?
  • Social Usability Social Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-human interaction during the design process. ibridazioni.com - Relations - Identity - Communication - Emergence of Groups
  • 4. It's just the beginning
  • Let's create research and collaboration spaces between Designers and Psychologists
  • Gianandrea Giacoma ibridazioni.com Mail gianandrea.giacoma@gmail.com Twitter @ibridazioni
  • Immagini: BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/ Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/ Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/ Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/ Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/ Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/ Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/ Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/