Social Usability - Mo.De.

The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali

unstoppable?!?

...ok, we have exaggerated, but...

Everything is social.

...even if you don’t think about it

...even if you don’t think about it ...even if you don’t want it

...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem

The walkman Designed to isolate oneself, used to connect people.

Word A personal tool used to create text... to be shared.

The wall Designed to divide, it’s a meeting point for teenagers.

Positive I want social dynamics

Negative I want to avoid social dynamics

how does it happen?

USABILITY Learnability Efﬁciency Memorability Errors Satisfaction

SOCIAL USABILITY USABILITY Learnability Interpersonal Relations Efﬁciency Identity Memorability Communication Errors Group Emergence Satisfaction

SOCIAL USABILITY How easy is it to ﬁnd other people? How easy is it to connect to other people? Interpersonal Relations How easy is it to keep those connections active? How relevant are those connections? Identity Communication Group Emergence

SOCIAL USABILITY Interpersonal Relations How rich is one’s personal identity expression? How much are interests and passions expressed? Identity How much are personal distinctive traits shown? How much is privacy management detailed? Communication Group Emergence

SOCIAL USABILITY Interpersonal Relations Identity How fast can a message reach the other person? How many messages can one handle efﬁciently? Communication How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Group Emergence

SOCIAL USABILITY Interpersonal Relations Identity Communication How easy is it to create groups? How active are groups once estabilished? Group Emergence How long do they last? How much is it important to be part of a group?

How can I analyze it? How can I evaluate it?

User tests (you would have never guessed it, uh?)

let’s see it in action!

MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation MySpace better? 4. Group Emergence

MySpace Facebook SITO SITO 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

MySpace Facebook SITO SITO 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Facebook better? 4. Group Emergence

FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation FriendFeed better? 4. Group Emergence

LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Google Wave better? 4. Group Emergence

Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation DeviantArt better? 4. Group Emergence

Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Twitter better? 4. Group Emergence

interestingly enough...

an avatar isn’t just an avatar same digital artifact different psychosocial impact World of Warcraft Second Life

is something missing?

Person Socially-enabled system

Person Social Usability Social connects the person Usability to a system with social dynamics. Socially-enabled system

Person Alone, it isn’t ? enough: people socialize, but why? Social Usability Socially-enabled system

Person We need the Relational Motivations people’s motivation. Social Usability Socially-enabled system

Person Circadian Functional Activity Needs Flow Relational Motivations Social Usability Socially-enabled system

Motivational Design

what do you think?

Gianandrea Giacoma ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com Davide Casali intenseminimalism.com @folletto folletto@gmail.com World Usability Day Milan, 13 novembre 2009 worldusabilityday.org

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http://ennome.posterous.com	14
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Social Usability - Mo.De.

by Gianandrea Giacoma on Nov 14, 2009

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