Mo.De. Motivational Design: Motivational Hooks

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  • 1. Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
  • 2. what’s this about?
  • 3. SOCIAL NETWORK
  • 4. SOCIAL NETWORK it’s a network of people
  • 5. SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
  • 6. How does a social network work?
  • 7. How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
  • 8. it’s a network of people psychological complex and social systems dynamics motivation
  • 9. you need motivation!
  • 10. MOTIVATION
  • 11. MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
  • 12. RELATIONAL MOTIVATIONS
  • 13. RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
  • 14. RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
  • 15. Competition Imposition Aggressivity Confrontation
  • 16. Excellence Self-esteem Approval Acknowledgment
  • 17. Curiosity Exploration Knowledge Gaming
  • 18. Affection Group Sharing Protection
  • 19. RELATIONAL MOTIVATIONS
  • 20. RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
  • 21. RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
  • 22. RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
  • 23. “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
  • 24. Relational Motivations Motivational Functional Hooks Needs Social Usability
  • 25. shall we play?
  • 26. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 27. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 28. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 29. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 30. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 31. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 32. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 33. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 34. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 35. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 36. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 37. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 38. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 39. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 40. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 41. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 42. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 43. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • 44. interestingly enough...
  • 45. details matters!
  • 46. whoops!
  • 47. Relational Motivations Motivational Functional Hooks Needs Social Usability
  • 48. Relational Motivations Motivational Functional Hooks Needs Social Usability
  • 49. Motivational Design
  • 50. what do you think?
  • 51. Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it