• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mo.De. Motivational Design: Motivational Hooks
 

Mo.De. Motivational Design: Motivational Hooks

on

  • 3,556 views

 

Statistics

Views

Total Views
3,556
Views on SlideShare
3,511
Embed Views
45

Actions

Likes
11
Downloads
48
Comments
0

6 Embeds 45

http://ibridazioni.com 22
http://www.zhuaxia.com 12
http://weblivinglab.posterous.com 5
http://192.168.6.179 3
http://192.168.6.184 2
http://zhuaxia.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mo.De. Motivational Design: Motivational Hooks Mo.De. Motivational Design: Motivational Hooks Presentation Transcript

    • Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
    • what’s this about?
    • SOCIAL NETWORK
    • SOCIAL NETWORK it’s a network of people
    • SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
    • How does a social network work?
    • How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
    • it’s a network of people psychological complex and social systems dynamics motivation
    • you need motivation!
    • MOTIVATION
    • MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
    • RELATIONAL MOTIVATIONS
    • RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
    • RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
    • Competition Imposition Aggressivity Confrontation
    • Excellence Self-esteem Approval Acknowledgment
    • Curiosity Exploration Knowledge Gaming
    • Affection Group Sharing Protection
    • RELATIONAL MOTIVATIONS
    • RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
    • RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
    • RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
    • “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
    • Relational Motivations Motivational Functional Hooks Needs Social Usability
    • shall we play?
    • Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
    • interestingly enough...
    • details matters!
    • whoops!
    • Relational Motivations Motivational Functional Hooks Needs Social Usability
    • Relational Motivations Motivational Functional Hooks Needs Social Usability
    • Motivational Design
    • what do you think?
    • Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it