Mo.De. Motivational Design: Motivational Hooks
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Mo.De. Motivational Design: Motivational Hooks

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Mo.De. Motivational Design: Motivational Hooks Mo.De. Motivational Design: Motivational Hooks Presentation Transcript

  • Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
  • what’s this about?
  • SOCIAL NETWORK
  • SOCIAL NETWORK it’s a network of people
  • SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
  • How does a social network work?
  • How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
  • it’s a network of people psychological complex and social systems dynamics motivation
  • you need motivation!
  • MOTIVATION
  • MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
  • RELATIONAL MOTIVATIONS
  • RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
  • RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
  • Competition Imposition Aggressivity Confrontation
  • Excellence Self-esteem Approval Acknowledgment
  • Curiosity Exploration Knowledge Gaming
  • Affection Group Sharing Protection
  • RELATIONAL MOTIVATIONS
  • RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
  • RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
  • RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
  • “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
  • Relational Motivations Motivational Functional Hooks Needs Social Usability
  • shall we play?
  • Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
  • interestingly enough...
  • details matters!
  • whoops!
  • Relational Motivations Motivational Functional Hooks Needs Social Usability
  • Relational Motivations Motivational Functional Hooks Needs Social Usability
  • Motivational Design
  • what do you think?
  • Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it