Visual Literacy

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  • 1. VISUAL LITERACY “Learn to see, see to learn”
  • 2. What is it?
    • Group of vision-competences
    • Ability to understand and produce/use visual messages
    • To think, learn and express oneself in terms of images
    •  numerous definitions as the term is used within multiple disciplines
  • 3.
    • Is something learned
    • Cultural specific but exsist visual images that are globally understood
  • 4. Related terms
    • Visiual learning+visual thinking+visual communication=visual literacy
    • Digital visual literacy
  • 5. Importance
    • Precedes verbal literacy in human development
    • Is increasing  proliferation of the mass media in society  a need to think critically
    • To survive and communicate in highly complex world
  • 6. Ability of visual literacy
    • Reading visuals
    • Interpreting visuals
    • Using/applying
    • Composing/creating
  • 7. Visual text
    • kind of langue
    • makes its meanings with images or with meaningful patterns  to convey information
    • clip-art, illustrations & diagrams, graphs, photographs and manipulated images
    • structure of written text (headline vs. body text); tipe, font & color of writing
  • 8. Basic visual elements
    • dot
    • line
    • shape
    • direction
    • value
    • texture
    • hue
    • saturation
    • scale
    • dimension
    • motion
  • 9. Function of images in text
    • Example: to show, to illustrate an idea
    • Evidence: to add new information, to highlight
    • Expression: to express feeling or attitude
  • 10. Using visuals within lessons/learning
    • Enhances learning, makes it more sucessful
    • Higher eficiency when written text is accompanied with visual text
    • Impact on memory
  • 11. Conclusion
    • The learned ability to interpret visual messages accurately and to create them
    • Importance of all literacies
    • THE KEY: to think of ways to use the most effective tools for communication