ICED13_collaborative crowd
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  • 1. 1 Implementing collaborative crowdsourcing in different design problems Gabelloni D., Montelisciani G., Fantoni G. Department of Civil and Industrial Engineering University of Pisa (Italy)
  • 2. 2 • Introduction: what is crowdsourcing? • LILIT crowdsourcing platform • Case studies • Findings: which kind of problems can be solved through crowdsourcing • Conclusion and future works Table of contents International Conference on Engineering Design 2013
  • 3. What is Crowdsourcing? 3 “Crowdsourcing is the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call”. (Howe 2006) Examples of crowdsourcing intiatives for NPD: Innocentive, Ninesigma, Atizo etc. International Conference on Engineering Design 2013
  • 4. 4 The main goal of this study is to propose which kind of product design problems can be solved through crowdsourcing Goal of the paper International Conference on Engineering Design 2013 The other aim is to identify the main characteristics of crowdsourcing sessions for NPD and to show the effectiveness of crowdsourcing for design problems
  • 5. Crowdsourcing approach BROADCASTING OF THE PROBLEM SUBMISSION OF THE IDEAS BY THE CROWD EVALUATION AND SELECTION OF THE BEST IDEA REWARDING OF THE WINNER 5International Conference on Engineering Design 2013
  • 6. A new collaborative crowdsourcing platform 6 LILIT platform was designed with the aim of favoring motivation and creative participation among users. The main set of technologies and innovative tools developed to achieve such purpose are: • advanced web forum • an IPR tracking tool to safeguard participants ideas • a semi-automatic team builder that analyzes problems content and selects best solvers from the community • A tool that provide a series of visual and ideal cues to boost imagination and suggests new uncharted horizons International Conference on Engineering Design 2013
  • 7. 7 Problem Description Guided Team Building Team Rewarding and profiles updating Prizes and Updated Profiles Problem Collaborative Session IPR Tracking Solution % Contributions A new collaborative crowdsourcing platform International Conference on Engineering Design 2013
  • 8. Problem classes and problem solving teams and methods 8 Fantoni et al. 2007 International Conference on Engineering Design 2013
  • 9. Case studies 9 Problem Title 1. Gripper for deformable thin objects handling 2. Can we look into products' life? 3. F.A.C.E. (Facial Automaton for Conveying Emotions) Class B. Incremental innovation on an entire class of actual products C. New Architecture for the next product generation D. Next generation of needs within a field Purpose Delineate a new concept of industrial gripper basing on precise technical requirements. Identify strategies to raise food- companies transparency, honesty, as well as customers fidelization. Discover new fields of application of an human android able to perform several different facial expressions. Tasks To define an on-demand switchable adhesion technology that can rapidly pick up objects on one side, transport these and fast release them by reversing the adhesion/gripping effect. To define: - Who is the target consumer; - What kind of product is more suitable with the "investigation"; - How: specify means of collection, elaboration and communication to consumers. To define the field of application and to indicate for which specific tasks the android could be used. International Conference on Engineering Design 2013
  • 10. Case studies 10 Problem Title 1. Gripper for deformable thin objects handling 2. Can we look into products' life? 3. F.A.C.E. (Facial Automaton for Conveying Emotions) Purpose Delineate a new concept of industrial gripper basing on precise technical requirements. Identify strategies to raise food- companies transparency, honesty, as well as customers fidelization. Discover new fields of application of an human android able to perform several different facial expressions. Selection of four ideas related to medical, entertainment, marketing and security application for a research project Design of a new gripper based on distributed micro vacuum cups for the participation to a financed research call Definition of a bid concerning Environmental impacts, Supply chain transparency, User experience for a private food company International Conference on Engineering Design 2013
  • 11. Case studies 11 Problem Title 1. Gripper for deformable thin objects handling 2. Can we look into products' life? 3. F.A.C.E. (Facial Automaton for Conveying Emotions) Teams size 6 solvers 8 solvers 13 solvers Solvers skills Mechanics; Materials science; Robotics Management; Mechanics; Electronics; Logistics; Marketing Management; Mechanics; Electronics; Logistics; Bio- Engineering; Innovation; Marketing; Comp. Science Session duration 4 days 7 days 17 days Solvers contributions 19 30 52 Mean number of contributions per user 3 3,7 4 Moderator interventions (%) 20 (51%) 7 (19%) 5 (9%) IPR Tracking results International Conference on Engineering Design 2013
  • 12. 12 NPD through crowdsourcing Face-to-face design PROS • access to a wide community of expertise that are not present within the companies • tracking of solvers ideas • h24 accessible online service allowing the asynchronous participation of solvers •Centrality of the intrinsic incentives • difficulties in the management of a very large design team • Difficulties in tracking all the participants contributions • face to face meeting in a specific moment LIMITS • NO graphic and CAD tools • NO support of prototype • NO chance of audio-visual interaction • For brainstorming sessions high number of ideas to manage • IPR issues • Usage of graphic tools • Usage of proptotypes • Possibilities of face-to-face interaction Highlights International Conference on Engineering Design 2013
  • 13. Which kind of problems can be solved through crowdsourcing 13 Concept development System-level design Detail design Testing and refinement EFFECTIVNESS OF CROWDSOURCING PROBLEM CLASS D C B A Average # of generated ideas Monetary reward size effectiveness of crowdsourcing in different design phases International Conference on Engineering Design 2013
  • 14. 14 • Problems concerning less technical issues and needing very wide teams and heterogeneous expertise are the more suitable for collaborative crowdsourcing design sessions. • Criticalities related to crowdsourcing emerged and have been studied. Future work will be focused on: • further tests with different problem classes to better understand when crowdsourcing is effective. • strategies and tools can be used to overcome the identified criticalities • the design of a new set of tools to improve the collaborative design (e.g. a graphical virtual environment that enhances the collaborative design experience) Conclusion and future work International Conference on Engineering Design 2013
  • 15. 15 Implementing collaborative crowdsourcing in different design problems Acknowledgements The financial support of Regione Toscana Project LILIT: I Living Labs per l’Industria Toscana (PAR FAS REGIONE TOSCANA Linea di Azione 1.1.a.3) is kindly acknowledged. Contact d.gabelloni@gmail.com Website http://lilit.itc.unipi.it/SitePages/Welcome.aspx http://www.leaninglab.org/