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Social Media Club Southwest Florida Kick Off Event

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Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute …

Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute presentation lead by Jason Breed from Neighborhood America. Jason talked about emerging trends in the social media marketplace. Our event that evening closed with a panel discussion with panelists from The Naples Tomato, The City of Fort Myers and Goodwill Industries of Southwest Florida.

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Transcript

  • 1. Building Community and Creating Value
    July 21, 2009
    Hyatt Place
    Coconut Point Mall
    Estero, FL 33928
    Home page - www.smcswfl.org
    Email – contact@smcswfl.org
    Follow us on Twitter - @smcswfl
    Facebook Group – www.smcswfl.org/facebook
    LinkedIn - www.smcswfl.org/linkedin
    Many thanks to the generosity of our July event sponsors
  • 2. Housekeeping
    Agenda and overview
    No scheduled breaks
    For those tweeting during the event this evening, please use hashtag #smcswfl
    We are live streaming the meeting tonight on Ustream at:
    http://www.ustream.tv/channel/smcswfl-conference
    Continue networking at The Grape
  • 3. Why a Social Media Club?
    Southwest Florida has both regional challenges and significant opportunities
    Fortunately, our challenges are more than matched by our unparalleled assets and resources
    • Hope to be a catalyst to help draw positive attention to our region and our community
    • 4. Provide another opportunity for Southwest Floridians to build connections within
    our community
  • 5. What is Social Media?
    • Social Media represents a shift in how people discover, read and share news, information and content
    • 6. It's a fusion of sociology and technology
    • 7. It helps transform monologues (one to many) into dialogues (many to many)
    • 8. Social Media represents a democratization of information, transforming people from content readers into publishers
    From Wikipedia – http://en.wikipedia.org/wiki/Social_media, July 20, 2009
  • 9. What is Social Networking?
    Social Media sometimes involves the use of social networking tools
    A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Examples include:
    MySpace
    Twitter
    Facebook
    LinkedIn and many others
    From Wikipedia – http://en.wikipedia.org/wiki/Social_networking
  • 10. What is the Social Media Club?
    A global organization now in its third year with chapters around the U.S. and the world
    Over 60 active chapters in the U.S.
    15 active chapters around the globe including chapters in Canada, Europe, Australia and the Middle East
    There are currently over 100 start-up chapters around the world forming with approximately 10 new communities a month expressing an interest in starting a chapter
    To learn more about the global organization, please visit – www.socialmediaclub.org
  • 11. Membership
    Membership is open –One can be a member and participate in club events with no requirement to pay any annual dues
    The national organization was founded based on the principal of open, free and inclusive membership rather than closed and exclusive
    Visit – www.smcswfl.org to register and be listed as a member
  • 12. Mission
    Expand media literacy
    Share lessons learned among practitioners
    Encourage adoption of industry standards
    Promote ethical practices through discussion and actions
  • 13. The Southwest Florida Chapter
    Those of us involved from a leadership standpoint established our initial relationships through the use of social networking tools
    Our local organization was promoted through social media and social networking tools including our website and blog and social networking platforms such as Twitter, Facebook and LinkedIn
    Much of the collaboration and planning for this and future events occurred through the use of online or Web 2.0 tools such as Basecamp and Google Groups
  • 14. Recognition and Thank You
    Steering Committee
    Our Sponsors
    Naples Daily News
    HBK Sorce Financial
    Donated Services
    SWFL-Online Video
    B.C. Rhone Entertainment Group
    Jaguar Data Systems
  • 15. Conclusion
    Building community by deepening our existing relationships and establishing new relationships
    Break down barriers and open new lines of communication
    These tools provide us with a platform not only for establishing these connections, but for maintaining them on an indefinite basis
  • 16. Building Community and Creating Value
    July 21, 2009
    Hyatt Place
    Coconut Point Mall
    Estero, FL 33928
    Home page - www.smcswfl.org
    Email – contact@smcswfl.org
    Follow us on Twitter - @smcswfl
    Facebook Group – www.smcswfl.org/facebook
    LinkedIn - www.smcswfl.org/linkedin
    Many thanks to the generosity of our July event sponsors