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Social Media Club Southwest Florida  Kick  Off  Event
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Social Media Club Southwest Florida Kick Off Event

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Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute …

Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute presentation lead by Jason Breed from Neighborhood America. Jason talked about emerging trends in the social media marketplace. Our event that evening closed with a panel discussion with panelists from The Naples Tomato, The City of Fort Myers and Goodwill Industries of Southwest Florida.

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  • 1. Building Community and Creating Value July 21, 2009 Hyatt Place Coconut Point Mall Estero, FL 33928 Home page - www.smcswfl.org Email – contact@smcswfl.org Follow us on Twitter - @smcswfl Facebook Group – www.smcswfl.org/facebook LinkedIn - www.smcswfl.org/linkedin Many thanks to the generosity of our July event sponsors
  • 2. Housekeeping  Agenda and overview  No scheduled breaks  For those tweeting during the event this evening, please use hashtag #smcswfl  We are live streaming the meeting tonight on Ustream at:  http://www.ustream.tv/channel/smcswfl-conference  Continue networking at The Grape
  • 3. Why a Social Media Club?  Southwest Florida has both regional challenges and significant opportunities  Fortunately, our challenges are more than matched by our unparalleled assets and resources  Hope to be a catalyst to help draw positive attention to our region and our community  Provide another opportunity for Southwest Floridians to build connections within our community
  • 4. What is Social Media?  Social Media represents a shift in how people discover, read and share news, information and content  It's a fusion of sociology and technology  It helps transform monologues (one to many) into dialogues (many to many)  Social Media represents a democratization of information, transforming people from content readers into publishers From Wikipedia – http://en.wikipedia.org/wiki/Social_media, July 20, 2009
  • 5. What is Social Networking?  Social Media sometimes involves the use of social networking tools  A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Examples include:  MySpace  Twitter  Facebook  LinkedIn and many others From Wikipedia – http://en.wikipedia.org/wiki/Social_networking
  • 6. What is the Social Media Club?  A global organization now in its third year with chapters around the U.S. and the world  Over 60 active chapters in the U.S.  15 active chapters around the globe including chapters in Canada, Europe, Australia and the Middle East  There are currently over 100 start-up chapters around the world forming with approximately 10 new communities a month expressing an interest in starting a chapter  To learn more about the global organization, please visit – www.socialmediaclub.org
  • 7. Membership  Membership is open –One can be a member and participate in club events with no requirement to pay any annual dues  The national organization was founded based on the principal of open, free and inclusive membership rather than closed and exclusive  Visit – www.smcswfl.org to register and be listed as a member
  • 8. Mission  Expand media literacy  Share lessons learned among practitioners  Encourage adoption of industry standards  Promote ethical practices through discussion and actions
  • 9. The Southwest Florida Chapter  Those of us involved from a leadership standpoint established our initial relationships through the use of social networking tools  Our local organization was promoted through social media and social networking tools including our website and blog and social networking platforms such as Twitter, Facebook and LinkedIn  Much of the collaboration and planning for this and future events occurred through the use of online or Web 2.0 tools such as Basecamp and Google Groups
  • 10. Recognition and Thank You  Steering Committee  Our Sponsors  Naples Daily News  HBK Sorce Financial  Donated Services  SWFL-Online Video  B.C. Rhone Entertainment Group  Jaguar Data Systems
  • 11. Conclusion  Building community by deepening our existing relationships and establishing new relationships  Break down barriers and open new lines of communication  These tools provide us with a platform not only for establishing these connections, but for maintaining them on an indefinite basis
  • 12. Building Community and Creating Value July 21, 2009 Hyatt Place Coconut Point Mall Estero, FL 33928 Home page - www.smcswfl.org Email – contact@smcswfl.org Follow us on Twitter - @smcswfl Facebook Group – www.smcswfl.org/facebook LinkedIn - www.smcswfl.org/linkedin Many thanks to the generosity of our July event sponsors

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