Tips & Tricks
Ghost Executive Group
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, Founder, Web Strategist, Social Media Consultant, Speaker | Ghost Executive Group
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Ghost Executive Group
1. Michele Lorito-Chase Ghost Executive Group June 2011 Where business meets the social web © Ghost Executive Group, Inc. 2011
We’re in the business of being social . © Ghost Executive Group, Inc. 2011
This means, we partner with you to create a unique and diverse digital footprint carefully designed to humanize and socialize your brand. © Ghost Executive Group, Inc. 2011
© Ghost Executive Group, Inc. 2011 We help you discover a rich view of the social web, advising you on how to create and weave your unique message focusing on those who matter most.
It also means, we advise and implement brand monitoring channels for you to discover multiple conversation streams leading to your audience - your customers, supporters, team, and marketplace. © Ghost Executive Group, Inc. 2011
© Ghost Executive Group, Inc. 2011 Who’s behind Ghost Executive Group?
© Ghost Executive Group, Inc. 2011 We’re a small team. We work virtually. We pride ourselves on our deep understanding of the social web, and its practical application is something we don’t take lightly. Collectively we’ve experimented with web 2.0 since forevah and began researching social media in 2007. We love technology. We love startups. We verifiably rock the digital space.
© Ghost Executive Group, Inc. 2011 People make business social, not technology .
© Ghost Executive Group, Inc. 2011 Solutions Strategy and Implementation Community and Social Media Management Team & Leadership Training Business Process Tactical Support Fast -Track Startups
© Ghost Executive Group, Inc. 2011 <ul><li>Strategy and Implementation </li></ul><ul><li>Social Media Strategy & Technology Advising </li></ul><ul><ul><ul><li>A 13-week comprehensive program that starts with us </li></ul></ul></ul><ul><ul><ul><li>learning about you, your clients, and your team. </li></ul></ul></ul><ul><ul><ul><li>From there, we carefully research your industry and together </li></ul></ul></ul><ul><ul><ul><li>develop a social strategy that uniquely speaks your brand. </li></ul></ul></ul>
© Ghost Executive Group, Inc. 2011 Community and Social Media Management The web is open 24/7 - 365 days a year. Who’s minding your store? response management - social influence - brand monitoring engagement - community building & growing - content management customer service – blog maintenance – competitor intelligence
© Ghost Executive Group, Inc. 2011 Team & Leadership Training An authentic human voice is critical in the social space. Who are the best candidates to be your internal ambassadors? Are they ready? Do they fully understand? social media community management listening & brand monitoring crisis response measurement analytics the new PR social marketing
Business Process & Tactical Support The Daily Business of Being Social… takes a whole lot of PeoplePower with Mad Skillz. © Ghost Executive Group, Inc. 2011 list management - newsletters - ezines - audio transcription - media releases social crm - copywriting - editing - business card maintenance - web tv production cloud implementation - video editing - slideshow presentations - podcasting file conversions - e-commerce – organic seo - process design - virtual meeting facilitation
Startups First Seed You need us more than you think . © Ghost Executive Group, Inc. 2011 Equitable Partnerships Available
The Business of Being Social © Ghost Executive Group, Inc. 2011
© Ghost Executive Group, Inc. 2011 Social Media Strategy and Implementation partnership packages begin at 2497
© Ghost Executive Group, Inc. 2011 Social Media and Community Management monthly partnerships begin at 747
© Ghost Executive Group, Inc. 2011 Team and Leadership Training training partnerships begin at 750 On-site training is available .
© Ghost Executive Group, Inc. 2011 Business Process Tactical Support monthly packages begin at 467
© Ghost Executive Group, Inc. 2011 Startups partnership packages designed for pre-market startups
© Ghost Executive Group, Inc. 2011 Prepare to Experience a Transition Humanizing your business is an effective way to engage with the social customer.
© Ghost Executive Group, Inc. 2011 “ A third important part of Web 2.0 is the social Web, which is a fundamental shift in the way people communicate. The social web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 applications tend to interact much more with the end user. As such, the end user is not only a user of the application but also a participant.” Wikipedia
© Ghost Executive Group, Inc. 2011 Michele Lorito-Chase President and CEO Ghost Executive Group Tele: (239) 244-1226 [email_address]
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