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Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
Intro to Mobile Marketing - WITI Presentation
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Intro to Mobile Marketing - WITI Presentation

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New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started …

New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.

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  • Intro
  • Intro - end
  • Transcript

    • 1. ANINTROTO THE MOBILELANDSCAPE
      Location, location, location -
      What it Means for You
    • 2. What’s the Story With Mobile?
    • 3. Mobile Overview
      Let’s look at a few stats
    • 4. Mobile: Converging with Local & Social
      Mobile is hot!
      But, is mobile marketing right for your company?
    • 5. We Use mobile devices to:
      • SMS / MMS
      • 6. Bluetooth, Wireless and Infared marketing
      • 7. Mobile Search Marketing
      • 8. Mobile Display Advertising
      • 9. Mobile Video Advertising
      • 10. Mobile Applications
      • 11. QR-codes
    • What Mobile Industry Experts Say:
      “There is positive growth around m-commerce (actual goods rather than mobile downloads), with both consumers and companies getting more comfortable with ordering using their phone.”
      NicoKöpke
      CEO, KODIME
    • 12. More industry Views:
      “Over the next decade, mobile marketing will become mainstream, and multi-channel mobile communications is probably the most important and exciting opportunity for enterprises in every segment.”
      Johan Lindstrom
      Director of Product Management, mBlox
    • 13. Mobile Activity
    • 14. Mobile Is The Most Intimate Marketing Channel
    • 15. Your Customer is Priority one!
      • 36% of people plan to find product reviews on mobile devices [Source: JiWire, November 2010]
      • 16. 33% of people plan to discover current inventory at nearby stores on mobile devices [Source: JiWire, November 2010]
      • 17. 26% of people plan to connect with social networks through location-based features [Source: JiWire, November 2010]
      • 18. 62% of people have used "find a store location" features within an ad on mobile devices [Source: JiWire, November 2010]
      • 19. 30% of people are willing to travel more than five miles to redeem a mobile coupon [Source: JiWire, November 2010]
      • 20. 49% of the On-The-Go Audience is open to checking-in on mobile apps, with 29 percent looking for deals and 17 percent wanting to share location[Source: JiWire, November 2010]
    • Mobile Marketing Case Studies
      Pros & Cons and…
      Source: Econsultancy, BCG
    • 21. Mobile Pros
      • People accessing internet through mobile is increasing
      • 22. Smartphones becoming increasingly sophisticated
      • 23. Marketers can interact on a deeper, more personal level
      • 24. Effective form of permission-based marketing
      • 25. Extraordinary reach
      • 26. More brands experimenting with mobile
      • 27. Rapid growth of mobile apps
      • 28. Greater move toward open standards
      • 29. Easier to pay for products via mobile
    • Mobile Cons
      • Poor usability: low screen sizes, keypads, slow network
      • 30. Perception problem from investors
      • 31. Lack of customer awareness
      • 32. Mobile marketing can be expensive to run
      • 33. Lack of awareness about legal issues and regulation
      • 34. Lack of standards
      • 35. Innovation among mobile operators lagging
      • 36. Running mobile marketing campaigns is complex
    • The FutureoF Mobile
      “2010 will be the decade of the mobile phone. Mobile Marketing will become mainstream, and multi-channel mobile communications is probably the most important and exciting opportunity for enterprises in every segment.”
      Opportunity Ahead
    • 37. Mobile Opportunities
      • Consumer awareness of mobile channels growing rapidly
      • 38. Geo-targeting and Location-based-services huge
      • 39. Greater availability of GPS on handsets
      • 40. Customized, targeted advertising on a very personal device
      • 41. High growth predicted for mobile and local search
      • 42. Real-time nature of mobile
      • 43. Integrates all forms of media into one device
      • 44. Inherently measurable
      • 45. Improved user experience
    • Mobile Phones = MCommerce
    • 46. Casestudy - SMS
      Sunderland Empire Theatre
      client
      Agency
      Interlinked
      details
      Problem: The Sunderland Empire Theatre needed to generate a new database of interested theatre visitors. Database used for marketing and promotion.
      Solution: SMS – Text 2 Win promo
    • 47. Casestudy- MMS
      case
      BMW
      details
      An innovative and highly targeted MMS campaign by BMW in Germany provides a good example of mobile messaging can be used to engage with individual consumers.
    • 48. Casestudy - QR Codes
      Pepsi Max
      client
      Agency
      Graphico DMG
      details
      Problem: How do you stimulate and motivate Pepsi‟s target audience (18 – 24 year old males)?
      Solution: QR codes on 400 million packs
    • 49. Making The Case For Mobile marketing
      Planning a campaign
    • 50. Go Forth And Connect!
      Cost Effective
      Business Benefits
      The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and upselling.
      Flexibility
      Uncomplicated
      Extraordinary Reach
      Multi-Purpose
      Integration
      In-Depth Analysis
      Permission-Based
      M-Commerce
    • 51. Mobile Checklist
      With an increased click through rate of 6-8% and having YOUR customers be able to just click for instant contact this is definitely something to test out with your market. http://goo.gl/eNsts
      Will make choosing your best mobile search keywords a lot easier. This tool breaks it down by desktop, Mobile WAP devices, and mobile browsers with full Internet.
      http://goo.gl/FD84E
      Mobile campaigns must be tailored for the target audience as this will affect how customers respond to the campaign.
      Google’s best practices guide will show you whether driving business to the phone is for you.
      http://goo.gl/aNMTT
      For example Facebook will redirect to touch.facebook.com for touch screen capable devices like the Droid and iPhone. Simpleand shorter.
      Best Practices
      Click to Call
      Keyword Tool
      Mobile-Friendly Site
      Objectives
      All about your customer
      Objectives must be set out clearly prior to starting the campaign, and set benchmarks and metrics.
    • 52. “How much should we budget?”
      There are various costs associated with a mobile campaign:
      • Creative
      • 53. Messaging
      • 54. Marketing and promotion.
      Perhaps also costs for:
    • Planning a Campaign
      Adapted from: Mobile Marketing: From Marketing Strategy to Mobile Marketing CampaignImplementation, MattiLeppäniemi
    • 59. In Summary:
      • Start with a Readiness Assessment
      • 60. Build a business case for mobile media
      • 61. Decide whether to outsource or train in-house team
      • 62. Articulate a marketing strategy for mobile and integrate
      • 63. Assess ROI across all of your marketing
      • 64. Design customized metrics for mobile
      • 65. Keep execution relevant to customers
      • 66. Have fun with customers in this very personal mobile environment!
    • Thank You!Let’s connect!
      Web: www.AppliedConnectioneering.com
      Email: Ghennipher@AppliedConnectioneering.com
      Phone: 888.607.5801

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