Advertising agency vs branding agency

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Corporate presentation highlighting differences between classical advertising agencies and branding agency and its innovative approach
for the Tunisian market.

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Advertising agency vs branding agency

  1. 1. What do you think this is ?
  2. 2. In the next slides we’ll see : • How an advertising agency is organised • Positions we will focus on in a marketing department • The way agency staff and client marketing departement people cooperate • Introduce the organisation of a branding agency • How branding agency team gets integrated with client marketing departement people • The added value of a branding agency (VS advertising agency) • Who does what in a branding agency • In wich case is it better to chose a branding agency • Why is it better working with branding agency brandeo
  3. 3. • Account executives (AE) MARKETING STAFF • Account managers (AM) • Team account managers (TAM) • Account directors (AcD) • Managing director (MD) • Art excutive (ArE) CREATIVE STAFF • Art director (AD) • Creative director (CD) brandeo
  4. 4. • Head of marketing (HM) • Product category managers (PCM) • Product managers (PM) • Head of communication (HC) • Communication manager (CM) • Retail manager (RM) • Market reaserch (MR) brandeo
  5. 5. RM PCM HM AM/AE PM/CM MR TAM/AM AM/AE MD MR PM/CM TAM/AM AM/AE HM AM/AE PCM RM brandeo
  6. 6. • Branding advisor (BA) MARKETING STAFF • Sr branding advisor(SBA) • Stratrgic planner (SP) • Managing director (MD) • Art excutive (ArE) CREATIVE STAFF • Art director (AD) • Creative director (CD) brandeo
  7. 7. MR PM/CM MR PM/CM BA/SBA SP HM MD BA/SBA HM SP PCM RM PCM RM brandeo
  8. 8. (Senior) Brand Advisor Strategic Planner – Collect internal – Collect external data information – Aware of competitor – Gives added value to activities data provided by SP – Benchmarking – Brings change – Provides strategic – Help the brand improve informations and it’s business and achieve guidelines to SBA marketing & communication goals brandeo
  9. 9. • If you don’t know why final consumer would buy your product in stead of your competitor’s • if you agree that marketing your brand is important to improve your business • If you wish that the final consumer thinks about your brand first and makes it his prefered one • if you are having issues to converge into a coherent brand communication brandeo
  10. 10. • Then make one step forward • You need a branding agency services brandeo
  11. 11. Branding agency will: • Set up your brand architecture • Advise your marketing team in goals achievement • Give you a homogeneous brand commiunication • Provide you unparalelled solutions to get in touch with your core audience brandeo
  12. 12. HM MR RM BA/SBA PCM PM/CM SP MD EXT DATA EXT DATA COLLECTION COLLECTION brandeo
  13. 13. This is a portrait ! brandeo
  14. 14. www.brandeo-tn.com Join us on: conseil@brandeo.com.tn Twitter, follow our feeds @BrandeoLabs Tel : +216 71 66 24 80 Facebook fan page Fax : +216 71 23 53 76 Facebook groupe officiel

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