[Youth Marketing Academy] Radio - Episode 8: Creating brand meaning
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[Youth Marketing Academy] Radio - Episode 8: Creating brand meaning

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Ghani Kunto and Graham Brown discuss Content vs Context, how story telling is now the domain of Fans not brands, and what that means to brands like Nokia.

Covers: memes, Chuck Norris, Indistructible Nokia and Gangnam Style

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[Youth Marketing Academy] Radio - Episode 8: Creating brand meaning Presentation Transcript

  • 1. Youth Marketing Academy Radio Episode 8: Brand stories are not created by brands Ghani Kunto Graham Brown re for lick he des! Cflickr: IntelFreePress more episo