[Youth Marketing Academy] Radio - Episode 8: Creating brand meaning
by Ghani Kunto, VP Asia Pacific at mobileYouth on Oct 15, 2012
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Ghani Kunto and Graham Brown discuss Content vs Context, how story telling is now the domain of Fans not brands, and what that means to brands like Nokia.
Covers: memes, Chuck Norris, Indistructible Nokia and Gangnam Style
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