[Marketing Webinar] Why do teens smoke?

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Teens smoke cigarettes not because of the taste but because cigarettes are Social Tools. …

Teens smoke cigarettes not because of the taste but because cigarettes are Social Tools.

Find out how anything can be a Social Tool and how you can improve the role of your product as a Social Tool (one that's even better than a cigarette!)

http://www.mobileyouth.org/register-for-upcoming-webinar/

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  • 1. [WEBINAR]
  • 2. Youth smoke because cigarettes are Social Tools Anything can be a Social Tool!
  • 3. Join our webinar to find out: 1. What are Social Tools? 2. Is your product/brand a Social Tool? 3. How to turn your product into a Social Tool (one that’s better than cigarettes)
  • 4. CLICK HERE Register to join the webinar it’s free!
  • 5. Cigarette companies know the importance of youth market
  • 6. “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” 1999 Philip Morris report, "Five-Year Trends 1988-1992." Bates No. 2044895379-484
  • 7. "They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years." September 30, 1974 R.J. Reynolds Tobacco Co. marketing plan presented to the company's board of directors. Bates No. 501421310-1335
  • 8. “Pre-smokers.” Term used in a 1973 RJR draft paper to describe teens trying cigarettes, "Some Thoughts About New Brands of Cigarettes For the Youth Market." Bates No 502987357-7368.
  • 9. You hear about cigarette companies changing their products to capture a younger market
  • 10. You hear about cigarette companies changing their products to capture a younger market "It's a well-known fact that teen-agers like sweet products. Honey might be considered." September 1972 memo to Brown & Williamson from Marketing Innovations, "Youth Cigarette - New Concepts." Bates No. 170042014
  • 11. You hear about cigarette companies changing their products to capture a younger market
  • 12. but teens don’t smoke cigarettes for the taste You hear about cigarette companies changing their products to capture a younger market
  • 13. Youth smoke because cigarettes are Social Tools
  • 14. Youth smoke because cigarettes are Social Tools Anything can be a Social Tool!
  • 15. CLICK HERE Register to join the webinar it’s free!
  • 16. All memo quotes from: http://www.tobaccofreekids.org/research/factsheets/pdf/0114.pdf