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[Marketing Webinar] Why do teens smoke?
 

[Marketing Webinar] Why do teens smoke?

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Teens smoke cigarettes not because of the taste but because cigarettes are Social Tools. ...

Teens smoke cigarettes not because of the taste but because cigarettes are Social Tools.

Find out how anything can be a Social Tool and how you can improve the role of your product as a Social Tool (one that's even better than a cigarette!)

http://www.mobileyouth.org/register-for-upcoming-webinar/

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    [Marketing Webinar] Why do teens smoke? [Marketing Webinar] Why do teens smoke? Presentation Transcript

    • [WEBINAR]
    • Youth smoke because cigarettes are Social Tools Anything can be a Social Tool!
    • Join our webinar to find out: 1. What are Social Tools? 2. Is your product/brand a Social Tool? 3. How to turn your product into a Social Tool (one that’s better than cigarettes)
    • CLICK HERE Register to join the webinar it’s free!
    • Cigarette companies know the importance of youth market
    • “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” 1999 Philip Morris report, "Five-Year Trends 1988-1992." Bates No. 2044895379-484
    • "They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years." September 30, 1974 R.J. Reynolds Tobacco Co. marketing plan presented to the company's board of directors. Bates No. 501421310-1335
    • “Pre-smokers.” Term used in a 1973 RJR draft paper to describe teens trying cigarettes, "Some Thoughts About New Brands of Cigarettes For the Youth Market." Bates No 502987357-7368.
    • You hear about cigarette companies changing their products to capture a younger market
    • You hear about cigarette companies changing their products to capture a younger market "It's a well-known fact that teen-agers like sweet products. Honey might be considered." September 1972 memo to Brown & Williamson from Marketing Innovations, "Youth Cigarette - New Concepts." Bates No. 170042014
    • You hear about cigarette companies changing their products to capture a younger market
    • but teens don’t smoke cigarettes for the taste You hear about cigarette companies changing their products to capture a younger market
    • Youth smoke because cigarettes are Social Tools
    • Youth smoke because cigarettes are Social Tools Anything can be a Social Tool!
    • CLICK HERE Register to join the webinar it’s free!
    • All memo quotes from: http://www.tobaccofreekids.org/research/factsheets/pdf/0114.pdf