The Secret Life of Youth: 7 Surprising Facts about Tomorrow's Customers

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Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.

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The Secret Life of Youth: 7 Surprising Facts about Tomorrow's Customers

  1. 1. The Secret Life of Youth 7 surprising facts about tomorrow’s customers
  2. 2. Marketers will do ANYTHING to win the youth market “Honey might be considered” memo to Brown & Williamson from Marketing Innovations, “Youth Cigarette - New Concepts”
  3. 3. but most of our ideas about youth are DELUDED at best
  4. 4. CLICK HERE GET INSIGHTS ON YOUTH THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org
  5. 5. FACT#1 Today’s youth plan for their financial future
  6. 6. 94% of students in Australia save an average of $600/month to buy a house in the next 5 years FACT#1 Today’s youth plan for their financial future
  7. 7. FACT#2 They prefer to meet offline whenever possible
  8. 8. 67% of students prefer meeting face-to-face over texting, phone calls, or chatting online FACT#2 They prefer to meet offline whenever possible
  9. 9. FACT#3 They like brick & mortar classrooms
  10. 10. 78% of students prefer attending actual classrooms than going to virtual ones FACT#3 They like brick & mortar classrooms
  11. 11. FACT#4 They have less online friends than you think
  12. 12. 155 is the average number of Facebook “friends” teens have actually interacted with at least once - the other 1377 are ignored FACT#4 They have less online friends than you think
  13. 13. FACT#5 Their #1 hangout destination is home
  14. 14. 86% of teens prefer to dine with friends at home. It’s the #1 choice over mall, food courts or restaurants FACT#5 Their #1 hangout destination is home
  15. 15. FACT#6 They care about online privacy
  16. 16. <5% share their real relationship status on Facebook. Online, they’re “married to” a celebrity or a fictional character FACT#6 They care about online privacy
  17. 17. FACT#7 They don’t care about your cool ad campaigns
  18. 18. #1 reason youth try a new service is because of poor customer experience with a competitor. FACT#7 They don’t care about your cool ad campaigns
  19. 19. #1 reason youth try a new service is because of poor customer experience with a competitor. FACT#7 They don’t care about your cool ad campaigns- RETENTION IS THE NEW ACQUISITION -
  20. 20. Want more insights?
  21. 21. CLICK HERE GET INSIGHTS ON YOUTH THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org

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