The Secret Life of Youth
7 surprising facts about tomorrow’s customers
Marketers will do ANYTHING
to win the youth market
“Honey might be considered”
memo to Brown & Williamson from Marketing I...
but most of our ideas about
youth are DELUDED at best
CLICK
HERE
GET INSIGHTS ON YOUTH
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her worl...
FACT#1
Today’s youth plan for
their financial future
94%
of students in Australia
save an average of
$600/month to
buy a house
in the next 5 years
FACT#1
Today’s youth plan fo...
FACT#2
They prefer to meet
offline whenever possible
67%
of students prefer
meeting face-to-face
over texting, phone calls,
or chatting online
FACT#2
They prefer to meet
offli...
FACT#3
They like brick & mortar
classrooms
78%
of students prefer
attending actual
classrooms than
going to virtual ones
FACT#3
They like brick & mortar
classrooms
FACT#4
They have less online
friends than you think
155
is the average number of
Facebook “friends” teens
have actually interacted
with at least once - the
other 1377 are ign...
FACT#5
Their #1 hangout
destination is home
86%
of teens prefer to dine
with friends at home. It’s
the #1 choice over mall,
food courts or restaurants
FACT#5
Their #1...
FACT#6
They care about online
privacy
<5%
share their real
relationship status on
Facebook. Online, they’re
“married to” a celebrity or
a fictional character
FAC...
FACT#7
They don’t care about
your cool ad campaigns
#1
reason youth try a new
service is because of
poor customer
experience with a
competitor.
FACT#7
They don’t care about
y...
#1
reason youth try a new
service is because of
poor customer
experience with a
competitor.
FACT#7
They don’t care about
y...
Want more insights?
CLICK
HERE
GET INSIGHTS ON YOUTH
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her worl...
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The Secret Life of Youth: 7 Surprising Facts about Tomorrow's Customers

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Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.

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The Secret Life of Youth: 7 Surprising Facts about Tomorrow's Customers

  1. 1. The Secret Life of Youth 7 surprising facts about tomorrow’s customers
  2. 2. Marketers will do ANYTHING to win the youth market “Honey might be considered” memo to Brown & Williamson from Marketing Innovations, “Youth Cigarette - New Concepts”
  3. 3. but most of our ideas about youth are DELUDED at best
  4. 4. CLICK HERE GET INSIGHTS ON YOUTH THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org
  5. 5. FACT#1 Today’s youth plan for their financial future
  6. 6. 94% of students in Australia save an average of $600/month to buy a house in the next 5 years FACT#1 Today’s youth plan for their financial future
  7. 7. FACT#2 They prefer to meet offline whenever possible
  8. 8. 67% of students prefer meeting face-to-face over texting, phone calls, or chatting online FACT#2 They prefer to meet offline whenever possible
  9. 9. FACT#3 They like brick & mortar classrooms
  10. 10. 78% of students prefer attending actual classrooms than going to virtual ones FACT#3 They like brick & mortar classrooms
  11. 11. FACT#4 They have less online friends than you think
  12. 12. 155 is the average number of Facebook “friends” teens have actually interacted with at least once - the other 1377 are ignored FACT#4 They have less online friends than you think
  13. 13. FACT#5 Their #1 hangout destination is home
  14. 14. 86% of teens prefer to dine with friends at home. It’s the #1 choice over mall, food courts or restaurants FACT#5 Their #1 hangout destination is home
  15. 15. FACT#6 They care about online privacy
  16. 16. <5% share their real relationship status on Facebook. Online, they’re “married to” a celebrity or a fictional character FACT#6 They care about online privacy
  17. 17. FACT#7 They don’t care about your cool ad campaigns
  18. 18. #1 reason youth try a new service is because of poor customer experience with a competitor. FACT#7 They don’t care about your cool ad campaigns
  19. 19. #1 reason youth try a new service is because of poor customer experience with a competitor. FACT#7 They don’t care about your cool ad campaigns- RETENTION IS THE NEW ACQUISITION -
  20. 20. Want more insights?
  21. 21. CLICK HERE GET INSIGHTS ON YOUTH THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org

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