Selling
Pink
Phones
Remember
the success of
Motorola RAZR Pink?
(yes? congrats, you’re old)
That was before
That was when
Facebook was still called THE Facebook
In the days of feature phones,
color was a selling feature
but those days are long gone
Find more presentations
on mobile customer behavior on
http://www.mobileyouth.org
Women are
chief decision makers in households
43% of decisions are made by woman
31% of decisions are made together
source...
But when was the last time you saw a
pink fridge or a pink car?
Did you really think
a different color scheme is
a game changer?
Your customer looks at your product
and wonder if it helps fulfill her social need
to belong and be significant
Regardless...
Your customer looks at your marketing
and wonder “where am I in this story?”
Regardless of gender:
Your customer looks at your marketing
and wonder “where am I in this story?”
Regardless of gender:
That’s being optimistic
Your customer buys on peer recommendation
not your ads
Regardless of gender:
banner blindness is universal
Demographic segmentation
holds ever less relevance
Just an iranian girl in tehran doing parkour
(from facebook page: irani...
Purchase preference
& buying behavior
are better predicted by
interests & passions
Purchase preference
& buying behavior
are better predicted by
interests & passions
Not exactly addressed by a different pa...
Find more presentations
on mobile customer behavior on
http://www.mobileyouth.org
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Selling Pink Phones

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Selling pink phones still work in getting more female customers ... if you're still in 2005

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Selling Pink Phones

  1. 1. Selling Pink Phones
  2. 2. Remember the success of Motorola RAZR Pink? (yes? congrats, you’re old)
  3. 3. That was before That was when Facebook was still called THE Facebook
  4. 4. In the days of feature phones, color was a selling feature but those days are long gone
  5. 5. Find more presentations on mobile customer behavior on http://www.mobileyouth.org
  6. 6. Women are chief decision makers in households 43% of decisions are made by woman 31% of decisions are made together source: mobileyouth report
  7. 7. But when was the last time you saw a pink fridge or a pink car?
  8. 8. Did you really think a different color scheme is a game changer?
  9. 9. Your customer looks at your product and wonder if it helps fulfill her social need to belong and be significant Regardless of gender:
  10. 10. Your customer looks at your marketing and wonder “where am I in this story?” Regardless of gender:
  11. 11. Your customer looks at your marketing and wonder “where am I in this story?” Regardless of gender: That’s being optimistic
  12. 12. Your customer buys on peer recommendation not your ads Regardless of gender: banner blindness is universal
  13. 13. Demographic segmentation holds ever less relevance Just an iranian girl in tehran doing parkour (from facebook page: iranian parkour girls)
  14. 14. Purchase preference & buying behavior are better predicted by interests & passions
  15. 15. Purchase preference & buying behavior are better predicted by interests & passions Not exactly addressed by a different paint job
  16. 16. Find more presentations on mobile customer behavior on http://www.mobileyouth.org

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