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Selling Pink Phones
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Selling Pink Phones

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Selling pink phones still work in getting more female customers ... if you're still in 2005

Selling pink phones still work in getting more female customers ... if you're still in 2005

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  • 1. Selling Pink Phones
  • 2. Remember the success of Motorola RAZR Pink? (yes? congrats, you’re old)
  • 3. That was before That was when Facebook was still called THE Facebook
  • 4. In the days of feature phones, color was a selling feature but those days are long gone
  • 5. Find more presentations on mobile customer behavior on http://www.mobileyouth.org
  • 6. Women are chief decision makers in households 43% of decisions are made by woman 31% of decisions are made together source: mobileyouth report
  • 7. But when was the last time you saw a pink fridge or a pink car?
  • 8. Did you really think a different color scheme is a game changer?
  • 9. Your customer looks at your product and wonder if it helps fulfill her social need to belong and be significant Regardless of gender:
  • 10. Your customer looks at your marketing and wonder “where am I in this story?” Regardless of gender:
  • 11. Your customer looks at your marketing and wonder “where am I in this story?” Regardless of gender: That’s being optimistic
  • 12. Your customer buys on peer recommendation not your ads Regardless of gender: banner blindness is universal
  • 13. Demographic segmentation holds ever less relevance Just an iranian girl in tehran doing parkour (from facebook page: iranian parkour girls)
  • 14. Purchase preference & buying behavior are better predicted by interests & passions
  • 15. Purchase preference & buying behavior are better predicted by interests & passions Not exactly addressed by a different paint job
  • 16. Find more presentations on mobile customer behavior on http://www.mobileyouth.org

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