No More Dead Air      Hey, Brand! You can stop talking nowWhat being a talk show host taught me about Fans & branding     ...
Yesterday,         if you don’t talk,         there’s dead air                              Photo via Flickr CarbonNYC
Yesterday,         if you don’t talk,         there’s dead airToday,    if you talk,    all we hear is STATIC             ...
Hollywood pumps out Harry Potter movies                                                        every 2 yearsPhoto via Flic...
Hollywood pumps out Harry Potter movies                                                        every 2 years              ...
From written words...                        via http://www.harrypotterfanfiction.com/
... to art work ...                      via Smosh
... to Fan-made movies                         via TubeFilter
Your Fans are already speaking to each other        Are you really going to take the mic away                just so you c...
Your brand is the talk show hostNo one cares about what you have to say            Your job is to facilitate conversation ...
Don’t worry about dead airYour Fans are already singing in the background  Just turn down the brand volume and listen
You don’t have to be Harry Potterto have FansEvery brand has Fans
You don’t have to be Harry Potterto have FansEvery brand has FansDo you know yours?http://www.mobileYouth.org
THE MOBILEYOUTH 2013 REPORT       youth marketing insights for handset brands,                  content providers and oper...
THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org                   MOBILEYOUTH                     youth marketing mo...
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No More Dead Air: A lesson for brands from a talk show host

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  • No More Dead Air: A lesson for brands from a talk show host

    1. 1. No More Dead Air Hey, Brand! You can stop talking nowWhat being a talk show host taught me about Fans & branding ~ Ghani Kunto Photo via Flickr cogdogblog
    2. 2. Yesterday, if you don’t talk, there’s dead air Photo via Flickr CarbonNYC
    3. 3. Yesterday, if you don’t talk, there’s dead airToday, if you talk, all we hear is STATIC Photo via Flickr CarbonNYC
    4. 4. Hollywood pumps out Harry Potter movies every 2 yearsPhoto via Flickr eric_chet
    5. 5. Hollywood pumps out Harry Potter movies every 2 years Fans publish Harry Potter fan fiction every dayPhoto via Flickr eric_chet
    6. 6. From written words... via http://www.harrypotterfanfiction.com/
    7. 7. ... to art work ... via Smosh
    8. 8. ... to Fan-made movies via TubeFilter
    9. 9. Your Fans are already speaking to each other Are you really going to take the mic away just so you can talk some more? Photo via Flickr visual.dichotomy
    10. 10. Your brand is the talk show hostNo one cares about what you have to say Your job is to facilitate conversation not to dominate it Photo via Flickr d’n’c
    11. 11. Don’t worry about dead airYour Fans are already singing in the background Just turn down the brand volume and listen
    12. 12. You don’t have to be Harry Potterto have FansEvery brand has Fans
    13. 13. You don’t have to be Harry Potterto have FansEvery brand has FansDo you know yours?http://www.mobileYouth.org
    14. 14. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
    15. 15. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001
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