No More Dead Air: A lesson for brands from a talk show host

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Transcript

  • 1. No More Dead Air Hey, Brand! You can stop talking nowWhat being a talk show host taught me about Fans & branding ~ Ghani Kunto Photo via Flickr cogdogblog
  • 2. Yesterday, if you don’t talk, there’s dead air Photo via Flickr CarbonNYC
  • 3. Yesterday, if you don’t talk, there’s dead airToday, if you talk, all we hear is STATIC Photo via Flickr CarbonNYC
  • 4. Hollywood pumps out Harry Potter movies every 2 yearsPhoto via Flickr eric_chet
  • 5. Hollywood pumps out Harry Potter movies every 2 years Fans publish Harry Potter fan fiction every dayPhoto via Flickr eric_chet
  • 6. From written words... via http://www.harrypotterfanfiction.com/
  • 7. ... to art work ... via Smosh
  • 8. ... to Fan-made movies via TubeFilter
  • 9. Your Fans are already speaking to each other Are you really going to take the mic away just so you can talk some more? Photo via Flickr visual.dichotomy
  • 10. Your brand is the talk show hostNo one cares about what you have to say Your job is to facilitate conversation not to dominate it Photo via Flickr d’n’c
  • 11. Don’t worry about dead airYour Fans are already singing in the background Just turn down the brand volume and listen
  • 12. You don’t have to be Harry Potterto have FansEvery brand has Fans
  • 13. You don’t have to be Harry Potterto have FansEvery brand has FansDo you know yours?http://www.mobileYouth.org
  • 14. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  • 15. THE MOBILEYOUTH 2013 REPORThttp://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001