(mobileYouth) How can auto reach the youth market through customer service?

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A teaser for a mobileYouth Briefing on Auto …

A teaser for a mobileYouth Briefing on Auto

Find the downloadable version in http://mobileYouth.org

To find out more about this research briefing on youth retail marketing, go here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service

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Transcript

  • 1. What is a car to youth? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 2. It was never just a mode of transportation MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 3. It’s no longer a vehicle for freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 4. It’s no longer a status symbol MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 5. No matter how extreme your marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 6. it can’t be those things anymore MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 7. Painting a car “techno pink” doesn’t make it a youth car MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 8. Throwing a car out of a plane doesn’t make it a symbol of freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 9. Making cars out of Lego doesn’t make you relevant MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 10. This is not a question of stunts MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 11. This is a question of service MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 12. 75% of customer interaction is customer service MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 13. Is your customer service a destinationfor complaints or insights? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 14. Is your customer service a cost center or a center of influence? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 15. Winning back the youth market is about understanding MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 16. Customer Service is Marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 17. a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market through customer service?” Get the Full Report @ The Youth Research Store click to visit store http://www.YouthResearchStore.com MOBILEYOUTH ® youth marketing mobile culture since 2001