What is a car to youth?          MOBILEYOUTH                              ®           youth marketing mobile culture since...
It was never just a mode of transportation                           MOBILEYOUTH                              ®           ...
It’s no longer a vehicle for freedom                    MOBILEYOUTH                               ®                      y...
It’s no longer a status symbol       MOBILEYOUTH                              ®        youth marketing mobile culture sinc...
No matter how extreme your marketing                    MOBILEYOUTH                              ®                     you...
it can’t be those things anymore         MOBILEYOUTH                               ®           youth marketing mobile cult...
Painting a car “techno pink”                doesn’t make it a youth car                            MOBILEYOUTH            ...
Throwing a car out of a plane           doesn’t make it a symbol of freedom                          MOBILEYOUTH          ...
Making cars out of Lego        doesn’t make you relevant            MOBILEYOUTH                              ®            ...
This is not a question of stunts         MOBILEYOUTH                              ®          youth marketing mobile cultur...
This is a question of service                                MOBILEYOUTH                              ®                   ...
75% of customer interaction         is customer service      MOBILEYOUTH                              ®       youth market...
Is your customer service a destinationfor complaints or insights?                           MOBILEYOUTH                   ...
Is your customer service a cost center              or a center of influence?                MOBILEYOUTH                   ...
Winning back the youth market   is about understanding                 MOBILEYOUTH                              ®         ...
Customer Service is Marketing                 MOBILEYOUTH                              ®                  youth marketing ...
a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market     through customer service?”   Get t...
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(mobileYouth) How can auto reach the youth market through customer service?

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A teaser for a mobileYouth Briefing on Auto

Find the downloadable version in http://mobileYouth.org

To find out more about this research briefing on youth retail marketing, go here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service

Published in: Automotive, Business, Education
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  • Transcript of "(mobileYouth) How can auto reach the youth market through customer service?"

    1. 1. What is a car to youth? MOBILEYOUTH ® youth marketing mobile culture since 2001
    2. 2. It was never just a mode of transportation MOBILEYOUTH ® youth marketing mobile culture since 2001
    3. 3. It’s no longer a vehicle for freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
    4. 4. It’s no longer a status symbol MOBILEYOUTH ® youth marketing mobile culture since 2001
    5. 5. No matter how extreme your marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
    6. 6. it can’t be those things anymore MOBILEYOUTH ® youth marketing mobile culture since 2001
    7. 7. Painting a car “techno pink” doesn’t make it a youth car MOBILEYOUTH ® youth marketing mobile culture since 2001
    8. 8. Throwing a car out of a plane doesn’t make it a symbol of freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
    9. 9. Making cars out of Lego doesn’t make you relevant MOBILEYOUTH ® youth marketing mobile culture since 2001
    10. 10. This is not a question of stunts MOBILEYOUTH ® youth marketing mobile culture since 2001
    11. 11. This is a question of service MOBILEYOUTH ® youth marketing mobile culture since 2001
    12. 12. 75% of customer interaction is customer service MOBILEYOUTH ® youth marketing mobile culture since 2001
    13. 13. Is your customer service a destinationfor complaints or insights? MOBILEYOUTH ® youth marketing mobile culture since 2001
    14. 14. Is your customer service a cost center or a center of influence? MOBILEYOUTH ® youth marketing mobile culture since 2001
    15. 15. Winning back the youth market is about understanding MOBILEYOUTH ® youth marketing mobile culture since 2001
    16. 16. Customer Service is Marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
    17. 17. a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market through customer service?” Get the Full Report @ The Youth Research Store click to visit store http://www.YouthResearchStore.com MOBILEYOUTH ® youth marketing mobile culture since 2001
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