(mobileYouth) How can auto reach the youth market through customer service?
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(mobileYouth) How can auto reach the youth market through customer service?

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A teaser for a mobileYouth Briefing on Auto ...

A teaser for a mobileYouth Briefing on Auto

Find the downloadable version in http://mobileYouth.org

To find out more about this research briefing on youth retail marketing, go here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service

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(mobileYouth) How can auto reach the youth market through customer service? (mobileYouth) How can auto reach the youth market through customer service? Presentation Transcript

  • What is a car to youth? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • It was never just a mode of transportation MOBILEYOUTH ® youth marketing mobile culture since 2001
  • It’s no longer a vehicle for freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  • It’s no longer a status symbol MOBILEYOUTH ® youth marketing mobile culture since 2001
  • No matter how extreme your marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  • it can’t be those things anymore MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Painting a car “techno pink” doesn’t make it a youth car MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Throwing a car out of a plane doesn’t make it a symbol of freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Making cars out of Lego doesn’t make you relevant MOBILEYOUTH ® youth marketing mobile culture since 2001
  • This is not a question of stunts MOBILEYOUTH ® youth marketing mobile culture since 2001
  • This is a question of service MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 75% of customer interaction is customer service MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Is your customer service a destinationfor complaints or insights? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Is your customer service a cost center or a center of influence? MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Winning back the youth market is about understanding MOBILEYOUTH ® youth marketing mobile culture since 2001
  • Customer Service is Marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  • a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market through customer service?” Get the Full Report @ The Youth Research Store click to visit store http://www.YouthResearchStore.com MOBILEYOUTH ® youth marketing mobile culture since 2001