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[mobileYouth] Chart - How can Samsung beat Apple?
 

[mobileYouth] Chart - How can Samsung beat Apple?

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[mobileYouth] Chart - How can Samsung beat Apple? [mobileYouth] Chart - How can Samsung beat Apple? Presentation Transcript

  • Samsung cannot beat Apple using clever advertising campaigns Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign Samsung briefly generates more buzz le? than Apple but fails to sustain it pp 40 tAYouGov Brand Buzz Score (index) 30 n gb ea S am su c an 20H ow 10 Samsung launches it’s ‘Next Big Thing’ campaign 0 Oct 3 2011 Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011 Jan 1 2012 Jan 19 2012 Apple Samsung source: mobileYouth via YouGov BrandIndex 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001