• Save
[mobileYouth] Chart - How can Samsung beat Apple?
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

[mobileYouth] Chart - How can Samsung beat Apple?

  • 444 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
444
On Slideshare
444
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n

Transcript

  • 1. Samsung cannot beat Apple using clever advertising campaigns Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign Samsung briefly generates more buzz le? than Apple but fails to sustain it pp 40 tAYouGov Brand Buzz Score (index) 30 n gb ea S am su c an 20H ow 10 Samsung launches it’s ‘Next Big Thing’ campaign 0 Oct 3 2011 Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011 Jan 1 2012 Jan 19 2012 Apple Samsung source: mobileYouth via YouGov BrandIndex 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001