[mobileYouth] Banking Data: youth marketing is about customer retention

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Get the full briefing here: http://www.youthresearchstore.com/collections/banking/products/briefing-youth-marketing-for-banks-peer-recommendation-and-customer-service

Get the full briefing here: http://www.youthresearchstore.com/collections/banking/products/briefing-youth-marketing-for-banks-peer-recommendation-and-customer-service

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  • 1. Customer retention is marketing Why people switch banks Poor in-branch experience Branch too far away s br iefi ng gett Failure in particular service o hiClick t Impersonal service Dissatisfied with call center Poor experience 0% 7.5% 15% 22.5% 30% % reason for switching main banks source: mobileYouth via Ernst & Young 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001
  • 2. Need more insights and data? a mobileYouth® company The Youth Research StoreOffering you:* Infographics* Research Briefings* Analyst Reports* BooksSubject areas include:* Mobile money* Emerging markets* Churn and influence* New apps and services* Youth mobile behaviorwww.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001