MobileYouth Asia LIVE: SMS vs BBM

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SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM …

SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM that’s driving this change in behavior? Who are the key customer segments that’s driving this change? What are the implications to mobile handsets and operators in the key markets in Asia?

Find out the real deal from our reporters from the streets of Indonesia, Malaysia, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

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  • 1. Insights into mobile and youth culture
    mobileYouthAsia LIVE!
    every
    Wednesday
    12:30pm
    (UTC +7:00)
    May 4, 2011
    SMS vs. BBM
    FLICKR: AKUPPA JOHN WIGHAM
  • 2. Financial Times:
    “SMS volumes will drop by 20 per cent in the next two years… the main driver is BlackBerry.”
    http://on.ft.com/gufdbX
    What is it about BlackBerry and BBM that’s driving this change in youth messaging behavior?
    What are the implications to mobile handsets and operators in the key markets in Asia?
    Which key customer segment is driving this change?
    FLICKR: JOSEPH BRENT
  • 3. Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from Indonesia, India,and Malaysia.
    KaustavSen Gupta
    Ingene
    India
    FadliAzali
    Youth Works
    Malaysia
    GhaniKunto
    mobileYouth Asia
    Host
    Tara Talitha
    Youth Labs
    Indonesia
    Only on MobileYouth Asia LIVE!
    Wednesday, May 4, 2011
    12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia
    FLICKR: KARIM AMAR