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MobileYouth Asia LIVE: SMS vs BBM
 

MobileYouth Asia LIVE: SMS vs BBM

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SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM ...

SMS usage in the next two years is predicted to go down by 20%. A Financial Times article recently covered this, stating that BBM is one of the drivers behind it. What is it about BlackBerry and BBM that’s driving this change in behavior? Who are the key customer segments that’s driving this change? What are the implications to mobile handsets and operators in the key markets in Asia?

Find out the real deal from our reporters from the streets of Indonesia, Malaysia, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

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    MobileYouth Asia LIVE: SMS vs BBM MobileYouth Asia LIVE: SMS vs BBM Presentation Transcript

    • Insights into mobile and youth culture
      mobileYouthAsia LIVE!
      every
      Wednesday
      12:30pm
      (UTC +7:00)
      May 4, 2011
      SMS vs. BBM
      FLICKR: AKUPPA JOHN WIGHAM
    • Financial Times:
      “SMS volumes will drop by 20 per cent in the next two years… the main driver is BlackBerry.”
      http://on.ft.com/gufdbX
      What is it about BlackBerry and BBM that’s driving this change in youth messaging behavior?
      What are the implications to mobile handsets and operators in the key markets in Asia?
      Which key customer segment is driving this change?
      FLICKR: JOSEPH BRENT
    • Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from Indonesia, India,and Malaysia.
      KaustavSen Gupta
      Ingene
      India
      FadliAzali
      Youth Works
      Malaysia
      GhaniKunto
      mobileYouth Asia
      Host
      Tara Talitha
      Youth Labs
      Indonesia
      Only on MobileYouth Asia LIVE!
      Wednesday, May 4, 2011
      12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia
      FLICKR: KARIM AMAR